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e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
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Highlights
Summary
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639450
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Soft Black: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77492, CI 77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Great formula but wand tube need an upgrade
A+ for the actual formula of the mascara and brush the formula is great and stays on without clumping however the tube is not user friendly at all. Way too much product is left on the brush and is very messy. You have to spend more time cleaning the brush off just to use the mascara. F for executi...
2061 results
Good for the price
[I received this product in exchange for my honest review] This is not my favorite mascara but for the price I think it was worth it. It lengthens your lashes and separates them without your lashes looking spidery. If you're looking for a budget friendly mascara this is the one.
Elf Mascara
[I received this product in exchange for my honest review] The application technique was seamless. My lashes grew in length. My lashes have so much volume. Safe ingredients for the eyes. And easy makeup removal.
Holy Grail Mascara for Sensitive Eyes
[I received this product in exchange for my honest review] I absolutely love the e.l.f. Incredi-Curl Mascara. I have extremely sensitive eyes that usually get red right away with mascara or lashes, but this formula is incredibly gentle. I don't get any irritation at all. There's no strong smell, and it feels light and clean on my lashes. It's super easy to apply, and what I love most is that it keeps the curl perfectly if I curl my lashes beforehand. It makes my lashes look noticeably longer and thicker. It's also very easy to remove at the end of the day without tugging or rubbing, which is a huge plus. The ingredients are clearly gentle because my eyes stay completely comfortable the whole time. I am honestly OBSESSED. This is definitely a new favorite.
Not a luxury brand
[I received this product in exchange for my honest review] It's OK compared to other reputable brands that I've used in the past. Definitely not a luxury mascara by any means but it gets the job done. I have like other drugstore brand mascara better.
Good everyday mascara
I received this product in exchange for my honest review. This is a good mascara for everyday looks. It is not super intense but it gives you a nice curly lash. It does the job and the formula makes it very easy to take off which is my favorite thing! You can get a natural finish with it.
