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Summary
Juvia's Place I am Magic Natural Radiance Foundation is an easy-glide foundation for a flawlessly radiant and luminous complexion. Both light and hard-working, this water-resistant formula will naturally minimize imperfections to smooth, protect, and hydrate the skin with lasting results.
Benefits
- Natural Radiant Finish
- Medium Coverage
- Longwear
Key Ingredients
- The formula is enriched with Acerola cherries, rich in Vitamin A & C, to protect & hydrate the skin
Item 2607324
Aqua (Water), Diethylhexyl Succinate, Undecane, Phenyl Trimethicone, Trimethylolpropane Triisostearate, Isododecane, Propanediol, Tridecane, Alumina, Isononyl Isononanoate, Trimethylsiloxyphenyl Dimethicone, Cetyl Peg/Ppg-10/1 Dimethicone, Peg-150, Trimethylsiloxysilicate, Polyglyceryl-4 Isostearate, C12-15 Alkyl , Enzoate, Disteardimonium Hectorite, Sodium Chloride, Aluminum Hydroxide, Barium Sulfate, 1,2-Hexanediol, Caprylyl Glycol, Parfum (Fragrance), Sodium Lauroyl Glutamate, Helianthus Annuus Seed Oil (Helianthus Annuus (Sunflower) Seed Oil), Disodium Edta, Rosmarinus Officinalis Leaf Extract (Rosmarinus Officinalis , (Rosemary) Leaf Extract), Lysine, Lactobacillus, Prunus Cerasus Fruit Extract (Prunus Cerasus (Bitter Cherry) Fruit Extract), Magnesium Chloride, Xanthan Gum, Tropolone, Palmitic Acid, Tocopherol, Magnesium Hydroxide, May Contain (+/-) : CI 77492 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Beautiful base
First of all, shout it to Juvia's Shade Match feature, it works. My shade match was perfect. This foundation is veryyyy beautiful. Very radiant with a medium to high coverage. Not cakey at all. Don't use too much or you will be dealing with a lot of transfer. I like the smell, I think it's fun. I wo...
Most Helpful Critical Review
Mmmmmm…
Ive been using this foundation for almost a month now, so I feel like I can leave an honest review on it. I purchased this in store after it was recommended by an employee. I had the worst time in store trying to find a color match. What looked like exactly my shade oxidized within seconds out of th...
375 results
Beautiful coverage but defines lines
The coverage is gorgeous but the product is a bit thick and lays in my fine lines. I'm almost 40 and sadly it's not as easy as it used to be to do full face without creases. Going to try again with a hydrating or blur primer.
oxidation
The foundation oxidizes pretty badly. I am very pale, and got 710 because it was the lightest shade in my undertone, and after the foundation oxidizes, it is about 3 shades too dark for me. The only way I have found that I am able to use it is if I mox it with the I Am Magic Concealer in the shade J24, and apply with a VERY light hand to apply the foundation (less than half a pump for the full face). as for the finish, I find it to be quite beautiful on my dry skin, although I haven't been able to find a primer that I like that also works well with it. that said, with my usual skin prep, this foundation seems to be fine with skipping the primer. I usually set it with Urban Decay All Nighter spray. I probably will not rebuy it once I run out of it, but I will probably use it until it eother expires or I run out, whichever is sooner.
Ehh 50/50
Its good just oxidation is the main problem it says natural radiance but it's literally just a dewy full coverage foundation its only good if u mix it in with another foundation
Found my Match
Dry Skin, Sensitive and Light to Medium Skintone w/ a golden undertone. Color Match Alexandria. No filter on my photo and had to use very little foundation. The color was light at first but, then settled into a beautiful tone. No breakouts.

My Holy Grail Foundation
Love the coverage, the buildability, the light feel, and the long wear. My complexion changes with the seasons, but I can depend on this foundation to give me a natural look. I can rely on this foundation for a dewy look without looking too shiny or having issues with the color oxidizing over time.