Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Earn points on this purchase.
Highlights
Summary
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo.
Benefits
- Hydrates hair
- Hair is strengthened, nourished, and more manageable
Features
- For Hair Concerns: Brittle, dry hair with breakage
- For Hair Types:
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
- COARSE
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Item 2577893
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
A must have
I have curly hair that is prone to frizz. I've tried a few different products from a few different brands. I have a conditioner that I like and a curl cream that I like, but I haven't found a shampoo I'm fond of enough to continue to purchase it. I saw this shampoo and thought it would be great to t...
Most Helpful Critical Review
Do not recommend
Purchased the shampoo and matching conditioner during the 2022 Gorgeous Hair Event. Due to their smaller size I planned on using them during local getaways so I didn't need to worry about TSA. I wish I had used them more than once or I would have returned them both. Even at 1/2 price they are too...
339 results
So far so good!
Reviewed at

So far so good! I've only used it a small handful of times. My hair seems softer after a wash and in between washes.
Perfect for my daughter's hair!
Reviewed at

This shampoo works wonders for my daughter's curly hair! It keeps her hair light weight and keeps her curls perfectly curling!
Curl Shampoo
Reviewed at

My daughter loves this with combined with the conditioner or in combination with the smooth series.
It's great for my coils,
Reviewed at

It's great for my coils, my hair appears thicker and healthier.
Great moisture and has improved
Reviewed at

Great moisture and has improved the health of my hair
Questions
Q&A
Showing 1 out of 1 Questions
- Q
Is this product suitable for color treated hair?
- Asked by Nikki
- Official Answer By Virtue - Brand EngageHi, yes, all Virtue products are color-safe. :)Was this answer helpful to you