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FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara
or
Summary
Build irresistibly thick and lifted lashes with every stroke of the longwear FENTY Hella Thicc Volumizing Mascara. The ultra-creamy, ultra-black formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless.
Benefits
- Hella big, hella bold, hella thick lashes that go beyond volume. The full-bodied formula delivers an voluptuous and curvaceous lash effect that will have everyone turnin’ heads.
- Ultra-black, longwear formula
- The extreme volume creates an unreal dramatic lash effect
- Sweat-, humidity-, & transfer-resistant
- Tapered brush & full-bodied formula to coat, curl & lift lashes
Item 2608612
HOW TO: - Before Application: Gently wipe off excess product off tip of mascara wand prior to application
Wiggle brush at the base of the lashes to build volume, continue to work product to tips of lashes
This formula was designed to grip onto every lash for max volume - make sure to coat your lashes from the base to the tip
It's buildable, so layer as much as you need to reach your desired effect
PRO TIPS:
Apply one eye at a time to allow mascara to dry between layers for best application
Using the mascara wand, brush lashes in three directions to desired thickness: Inner lashes in towards nose, center up towards brow and outer corner towards ear for full fanned-out effect.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'abeille, Paraffin, Glyceryl Stearate, Oryza Sativa Cera/Oryza Sativa Rice) Bran Wax, Butylene Glycol, Palmitic Acid, Acacia Senegal Gum, Polybutene, Vp/Eicosene Copolymer, Aminomethyl Propanol, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Stearic Acid, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Ethylhexylglycerin, Polyester-4, Sodium Benzoate, Disodium Phosphate, Sodium Phosphate, Tocopherol, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
It Does Give You Hella Thicc Lashes
I received this product in exchange for my honest review This Fenty Hella Thicc Mascara definitely gives you fuller, hella-thicc lashes but I'm not completely sold on the technique. First off, the packaging is great fun, different, and creative. Second, they made this in a brown shade, which is wha...
Most Helpful Critical Review
I would not buy this product again
The outside packaging of this product is nice. The actual container the mascara is in is also nice because it is shaped differently and has some weight to it. It is also easy to hold. When I first applied the mascara, it started a little clumpy but I thought maybe just because it is brand new tha...
1609 results
MY FAVORITE MASCARA
As a girl who does not wear false lashes a good mascara is a must have and this is a must have! This has replaced my Lancome mascara and is now my favorite. It looks amazing on and I love that you don't have to fight to get the product out! The consistency allows for a big product pay off which I love but that also causes it to run/smudge if you aren't careful.
not for me - trust the other reviews
I trusted Rihanna more than the reviews I saw DO NOT MAKE MY MISTAKE! Genuinely have never had a mascara end up all over my face like this. I swear I go to the bathroom at work and look in the mirror to see that I literally have individual lash marks on my brow bone like that's just ridiculous. Will not repurchase.
Thick lashes all day
[I received this product in exchange for my honest review] Volumizing mascara that makes lashes thick and gorgeous without clumping. Wearable day or night, fast drying and separates lashes for an elevated natural look. One of my favorite beauty products at the moment. Highly recommend.
10/10
[I received this product in exchange for my honest review] LOVED this mascara, this was no filter after hours of wearing it. Lashes stayed up and curled. It never clumped on me! Easy to take off! Would definitely buy again!
Serious volume
[I received this product in exchange for my honest review] This mascara adds amazing volume and makes my lashes look thick and fuller without needing multiple coats. I love how it gives my eyes that wide awake look while still being easy to apply. The formula builds nicely and the brush helps coat each lash.

