Tab through the images or use the previous or next buttons to navigate each product image
FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Summary
Build irresistibly thick and lifted lashes with every stroke of the longwear FENTY Hella Thicc Volumizing Mascara. The ultra-creamy, ultra-black formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless.
Benefits
- Hella big, hella bold, hella thick lashes that go beyond volume. The full-bodied formula delivers an voluptuous and curvaceous lash effect that will have everyone turnin’ heads.
- Ultra-black, longwear formula
- The extreme volume creates an unreal dramatic lash effect
- Sweat-, humidity-, & transfer-resistant
- Tapered brush & full-bodied formula to coat, curl & lift lashes
Item 2608612
HOW TO: - Before Application: Gently wipe off excess product off tip of mascara wand prior to application
Wiggle brush at the base of the lashes to build volume, continue to work product to tips of lashes
This formula was designed to grip onto every lash for max volume - make sure to coat your lashes from the base to the tip
It's buildable, so layer as much as you need to reach your desired effect
PRO TIPS:
Apply one eye at a time to allow mascara to dry between layers for best application
Using the mascara wand, brush lashes in three directions to desired thickness: Inner lashes in towards nose, center up towards brow and outer corner towards ear for full fanned-out effect.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'abeille, Paraffin, Glyceryl Stearate, Oryza Sativa Cera/Oryza Sativa Rice) Bran Wax, Butylene Glycol, Palmitic Acid, Acacia Senegal Gum, Polybutene, Vp/Eicosene Copolymer, Aminomethyl Propanol, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Stearic Acid, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Ethylhexylglycerin, Polyester-4, Sodium Benzoate, Disodium Phosphate, Sodium Phosphate, Tocopherol, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
bareMinerals
COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30
Anastasia Beverly Hills
Brow Wiz Precision Eyebrow Pencil
IT Cosmetics
Do It All Hydrating Sheer Tinted Moisturizer Balm
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Benefit Cosmetics
BADgal BANG! Volumizing Mascara
Maybelline
Lash Sensational Sky High Mascara
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Lancôme
Lash Idôle Lash-Lifting Volumizing Mascara
Lancôme
Définicils Defining and Lengthening Mascara
RMS Beauty
Straight Up Volumizing Peptide Mascara
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
It Does Give You Hella Thicc Lashes
I received this product in exchange for my honest review This Fenty Hella Thicc Mascara definitely gives you fuller, hella-thicc lashes but I'm not completely sold on the technique. First off, the packaging is great fun, different, and creative. Second, they made this in a brown shade, which is wha...
Most Helpful Critical Review
I would not buy this product again
The outside packaging of this product is nice. The actual container the mascara is in is also nice because it is shaped differently and has some weight to it. It is also easy to hold. When I first applied the mascara, it started a little clumpy but I thought maybe just because it is brand new tha...
1588 results
Terrible applicator wand
[I received this product in exchange for my honest review] Gorgeous mascara - but I can't give it a full 5 stars because I cannot stand the applicator wand. I'm shocked that in 2026, any company would still use an old spooly wand that clumps, and poorly spreads the mascara across your lashes. This is such a disappointment for such a beautiful product (once you get it on.) Honestly, this takes twice as long to apply just for how tedious getting it on evenly and smoothly is. The only other issue I encountered was that more than once the product ended up on top of my eyelids after wearing outdoors on rather hot days. I'm not sure if I was sweating, and this transferred because it isn't waterproof, but I need to be careful about wearing this outdoors for extended periods of time, otherwise I need to be diligent checking that it hasn't smeared across my lids. I like the product, but really hope they change wands.
Love it
[I received this product in exchange for my honest review] Fenty Beauty Mascara Hella Thicc delivers bold, dramatic volume with a dense, build able formula that fans and lifts lashes without feeling overly stiff. The Wand coats evenly, minimising clumps, and holds curl well throughout the day. Great for a full-glam look.
Nice
[I received this product in exchange for my honest review] Make me feel so confident. Easy to use and carry on my purse. Really cute package desing and transfer so perfect. Highly recommend for people with short eyelashes.
Not my favorite
[I received this product in exchange for my honest review] I didn't love this mascara. I found that it went on very clumpy and then also didn't really stay on during the day, often creating black circles under my eyes. Was also harder to get off than other mascaras I have.
amazing
[I received this product in exchange for my honest review] I loved this product. fenty beauty is always a hit, my lashes have never looked better. it didn't clump up and it felt so fresh. the packaging is so sleek and i could keep using it over and over again.