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Highlights
Summary
Madison Reed The Great Cover Up root touch up + brow filler instantly covers roots & grays and defines brows.
Benefits
- Brush on to instantly cover roots & grays and define brows
- Fast & easy to apply - no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Fills in thinning hairline
- Lasts over 60 uses
- Includes 2 brushes for precise application
- Natural-looking - blends with your hair color
- Cruelty-free - not tested on animals
- Pro tip: apply a light mist of hairspray to roots before application for best coverage
Key Ingredients
- Keratin to strengthen and fortify hair
- Argan Oil restores shine and nourishes hair
- Ginseng Root Extract softens hair
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Item 2589588
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
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Questions
Ask a QuestionQ&A
Showing 5 out of 50 Questions
- Q
Though manufacturer claims this talc is sourced from purified food asbestos, are you able to provide 3rd party testing results for this? Does it even go through 3rd party testing? Why isnt it noted in product details that it is from purified asbestos for transparency?
- Asked by Eli
- Official Answer By Madison Reed - SyndicationHello! Thank you for your question and concern. The talc used in our Great Cover Up is a safe, purified cosmetic grade talc. Purified cosmetic grade talc is the only talc permitted in any products since 1973 and is asbestos free. Where there appears to be a concern is when talc is applied to sensitive areas. Our Great Cover Up uses many binding and 'wetting' agents to make the product dust free minimizing any dangers from inhalation.Was this answer helpful to you
- Q
How lomg does it last
- Asked by K
- Official Answer By Madison Reed - SyndicationThis compact powder covers grays and conceals roots between color sessions. Easy, instant coverage that stays put until your next shampoo. Think of it as make up for your hair!Was this answer helpful to you
- Q
I wear my glasses on top my heads. Will the coverup transfer to the glasses frame and then smear on my nose when I put them on?
- Asked by Grey too Soon
- Official Answer By Madison Reed - SyndicationNo, this will not transfer to your glasses.Was this answer helpful to you
- Q
I am a natural redhead going gray naturally so im looking for a color that would help fill in bare/thinning spots rather than covering all my gray. Would the darker of the 2 color tone option work for me? I think the red tone option would be too dark for me.
- Asked by Cathy
- Official Answer By Madison Reed - SyndicationYou could try this to see if it will blend with your current color or you can mix the two to add more red to the darker shade to get a more blended match.Was this answer helpful to you
- Q
Would I go lighter than my hair color or try to match it
- Asked by Debbie
- Official Answer By Madison Reed - SyndicationHello! You would want to match The Great Cover up to the color you use on your hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Love the dual brow and root cover up
I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...
11071 results
This is my favorite root cover up
Hair Type Wavy Hair
I liked the Wow Root CoverUp however I prefer the brush with Madison Reed and Madison Reef is usually a few dollars less 👍
Not a favorite
Reviewed at
Sorry for me I didn't like this product. If I could return I would. Love my hair color, conditioner and shampoo.
Love this product!
Reviewed at
It's so easy and carefree to use whenever you need a quick touch up and works great on my eyebrows!
Good gray hair root cover up
Reviewed at
This powder is easy to apply with enclosed brush. A good root touch up
I would not buy again
Hair Type Straight Hair
does not cover well