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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Madison Reed The Great Cover Up root touch up + brow filler instantly covers roots & grays and defines brows.
Benefits
- Brush on to instantly cover roots & grays and define brows
- Fast & easy to apply - no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Fills in thinning hairline
- Lasts over 60 uses
- Includes 2 brushes for precise application
- Natural-looking - blends with your hair color
- Cruelty-free - not tested on animals
- Pro tip: apply a light mist of hairspray to roots before application for best coverage
Key Ingredients
- Keratin to strengthen and fortify hair
- Argan Oil restores shine and nourishes hair
- Ginseng Root Extract softens hair
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
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Questions
Ask a QuestionQ&A
Showing 5 out of 41 Questions
- Q
Is it safe or Can you leave the product overnight if you plan to shower the next day?
- Asked by Fe
- Official Answer By Madison Reed - SyndicationHello! Yes, this product can be left on from shower to shower, no matter the frequency.Was this answer helpful to you
- Q
Is this product ppd free?
- Asked by Sue
- Official Answer By Madison Reed - SyndicationHello! Yes, all Madison Reed products are free of PPD.Was this answer helpful to you
- Q
i have very blond hair. will this work on grey roots
- Asked by bridget
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is meant for covering grays and new growth from shampoo to shampoo.Was this answer helpful to you
- Q
Are the ingredients curly girl approved?
- Asked by Amanda
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is temporary and shampoos off. It works great on all hair textures.Was this answer helpful to you
- Q
If I use Madison Reed root touch up in Golden Medium Brown 6G Dervio, which color should i order for the brow filler/ root touch up powder?
- Asked by Christine
- Official Answer By Madison Reed - SyndicationHi! For best results and coverage, we recommend using a Root Touch Up Powder that is close in color with your natural color (not the permanent color used). For example, if your natural color (as it grows from the roots) is a dark brown, we can recommend using our Ombra Root touch Up Powder.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 7Straight Hair
- 6Wavy Hair
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Love the dual brow and root cover up
I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...
11631 results
Keep it in my purse for roots and brows
Submitted as part of a free sample program
Reviewed at
My hair grows so fast that the roots are noticeable after 3 week. When I need a quick cover up, I grab Madison Reed The Great Cover Up. It's not too powdery nor get messy but cover my gray roots instantly. I love to finish up with a makeup setting spray which will set the powder for longevity without transferring. I keep it in my purse just in case I have to cover up when I am outside or fix my brows. It's very convenient and I highly recommend it to my friends.
No mess, easy to use
Submitted as part of a free sample program
Reviewed at
This product is perfect for temporary touch ups. In the past I have used colored sprays to temporarily cover my grays and the spray is hard to manage and control, it makes my hair feel like I have hairspray at the scalp, and color ends up all over the place. This powder stays in place, the compact is easy to use and also easy just to carry with you. It easily fits in my makeup bag for travel. Honestly my favorite way to use this is when I wear my hair up. I have a few places at the front of my hair that are still growing back, post partum. I fill in these places with the Great Coverup Powder and you cant tell at all that my hair is thinner there. I use the brush it comes with or a blending eyeshadow brush for a softer effect. I would absolutely recommend this product.
Works GREAT!
Submitted as part of a free sample program
Reviewed at
I really like how easy this root touch up product is to use. I can cover my roots quickly, especially around my face for when I want to wear my hair up. It's so easy to use. Just brush it on and go. I love that the compact comes with a small brush to use to fill in my brows. It easily fits in my purse too for those times when I'm out and about and decide to change up my hair style and need more coverage. I highly recommend this product if you want to cover your roots or enhance your look with filled in brows.
This product has changed my life!
Submitted as part of a free sample program
Reviewed at
I have dealt with thinning hair for a long time and this product is a real lifesaver. It was so easy to use and took about 30 seconds to fill in my balding spot near my bangs. I also used it down my part as well. I love how it blends nicely with my hair color and with a small amount of hairspray stays all day. I highly recommend this product to anyone who has thinning hair. It's compact so you can take it with you ever where you go. There is also a small brow brush to fill in your brows. I love that too!! Thank you for making this product!!! It's given me back my confidence!!! LOVE IT!!!
Best root touch up!
Submitted as part of a free sample program
Reviewed at
I'm obsessed with these root touch up! I'm always coloring my hair darker then my natural so this product is great for those last few weeks before I go to the salon! Also I have some postpartum hair loss, this product helps me hide those patches. It's affordable and very pigmented! I definitely recommend to anyone who is needing to cover up their grey hairs or patches with less hair! This is perfect for making your ponytails look fuller as well!