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Highlights
Summary
Instantly cover roots and define brows with Madison Reed The Great Cover Up Root Touch Up Powder. Perfect for on-the-go touch ups, the multi-use brush-on powder takes less than a minute to apply, blends seamlessly with your color, and stays put until your next shampoo. Rain, sweat, and pillow-proof!
Benefits
- Brush on to instantly cover roots & grays and define brows
- Fast & easy to apply - no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Fills in thinning hairline
- Lasts over 60 uses
- Includes 2 brushes for precise application
- Natural-looking - blends with your hair color
- Cruelty-free - not tested on animals
- Pro tip: apply a light mist of hairspray to roots before application for best coverage
Key Ingredients
- Keratin to strengthen and fortify hair
- Argan Oil restores shine and nourishes hair
- Ginseng Root Extract softens hair
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Item 2589588
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Love the dual brow and root cover up
I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...
11081 results
Would give this ZERO stars If possible
Hair Type Wavy Hair
I have tried a few products of this type, this one has been the worst. Does absolutely nothing on my blonde/light brown highlighted hair. Too powdery thin, too light, does not show up at all.
Product would work better if loose powder
Reviewed at
I like this okay, but it does not work nearly as well as a previous brand I had which was loose powder in a self-dispensing container with a retracting brush. It takes too long to loosen up the powder and then get it on the hair.
Best Gray cover up ever
Reviewed at
Wonderful
Does not work on dark hair to cover up greys
Reviewed at
Not so much
Disappointed
Hair Type Straight Hair
When I had light brown hair, I used Madison Reed root touchup and it worked great. Now I'm blonde and the color for blonde just does not cover grey roots.
Questions
Q&A
Showing 5 out of 53 Questions
- Q
Does this come in gray or silver color?
- Asked by Kim
- Official Answer By Madison Reed - SyndicationHello! This product does not come in gray or silver.Was this answer helpful to you
- Q
is the talc used in this product free from carcinogens ?
- Asked by Marty
- Official Answer By Madison Reed - SyndicationWe understand your concern is our Talc ingredient however, our talc is cosmetic grade, which means it is purified and does not contain asbestos. Purified cosmetic grade talc is the only talc that is permitted in any products since 1973, so there is no danger from this. The Great Cover Up Root Touch Up and Brow Filler uses many binding and ‘wetting’ agents which make the product dust-free and minimize any dangers from inhalation. This is not a dry powder easily ingested.Was this answer helpful to you
- Q
If i am using hair color 4N what would be the closest color for me to use on the touch up filler?
- Asked by Lisa
- Official Answer By Madison Reed - SyndicationHello! We would suggest our Ombra Dark Brown.Was this answer helpful to you
- Q
Though manufacturer claims this talc is sourced from purified food asbestos, are you able to provide 3rd party testing results for this? Does it even go through 3rd party testing? Why isnt it noted in product details that it is from purified asbestos for transparency?
- Asked by Eli
- Official Answer By Madison Reed - SyndicationHello! Thank you for your question and concern. The talc used in our Great Cover Up is a safe, purified cosmetic grade talc. Purified cosmetic grade talc is the only talc permitted in any products since 1973 and is asbestos free. Where there appears to be a concern is when talc is applied to sensitive areas. Our Great Cover Up uses many binding and 'wetting' agents to make the product dust free minimizing any dangers from inhalation.Was this answer helpful to you
- Q
How lomg does it last
- Asked by K
- Official Answer By Madison Reed - SyndicationThis compact powder covers grays and conceals roots between color sessions. Easy, instant coverage that stays put until your next shampoo. Think of it as make up for your hair!Was this answer helpful to you