SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Madison Reed The Great Cover Up Root Touch Up + Brow Filler #1
Madison Reed The Great Cover Up Root Touch Up + Brow Filler #1

Tab through the images or use the previous or next buttons to navigate each product image

Madison Reed The Great Cover Up Root Touch Up + Brow Filler

Only at Ulta

$36.00

Replenish & Save

    • Terra Medium Brown The Great Cover Up Root Touch Up + Brow Filler
    • Ombra Dark Brown The Great Cover Up Root Touch Up + Brow Filler
    • Sienna Red The Great Cover Up Root Touch Up + Brow Filler
    • Sabbia Light Brown The Great Cover Up Root Touch Up + Brow Filler
    • Pinoli/Cascata Blonde Duo The Great Cover Up Root Touch Up + Brow Filler
    • Legno Black The Great Cover Up Root Touch Up + Brow Filler
    Size:0.13 oz

    Offers

    Pickup and delivery options

    In stock and ready to ship

    Save 5% and get free shipping on each subscription order. Cancel anytime!

    Earn points on this purchase.

    Details

    Benefits

    • Brush on to instantly cover roots & grays and define brows
    • Fast & easy to apply - no mess, never sticky, always perfect
    • Ideal for easy on-the-go touch ups
    • Rain, sweat, and pillow-proof
    • Stays put until your next shampoo
    • Fills in thinning hairline
    • Lasts over 60 uses
    • Includes 2 brushes for precise application
    • Natural-looking - blends with your hair color
    • Cruelty-free - not tested on animals
    • Pro tip: apply a light mist of hairspray to roots before application for best coverage

    Key Ingredients

    • Keratin to strengthen and fortify hair
    • Argan Oil restores shine and nourishes hair
    • Ginseng Root Extract softens hair

    Formulated Without

    • Ammonia
    • Parabens
    • Resorcinol
    • PPD
    • Phthalates
    • Gluten
    • SLS
    • Titanium Dioxide

    Item 2589588

    How To Use

    Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.

    Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.

    Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.

    Ingredients

    Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)

    Frequently bought together

    3 items

    Current Product

    Madison Reed

    The Great Cover Up Root Touch Up + Brow Filler

    Color
    Sienna Red
    $36.00
    L'Oréal

    Root Cover Up

    Color
    Red
    $12.99
    Madison Reed

    Radiant Hair Color Kit

    Color
    6NCG Sardinia Red
    $35.00

    Make it a routine

    Add these personalized recommendations to complete your beauty routine.

    Step 1

    Current Product

    Madison Reed

    The Great Cover Up Root Touch Up + Brow Filler

    Color:
    Sienna Red
    $36.00

    Step 2

    CÉCRED

    Restoring Hair & Edge Drops

    $56.00

    Step 3

    Redken

    Acidic Bonding Concentrate 5 Minute Liquid Mask

    $40.00

    We think you'll like

    12 items

    Q&A

    Showing 5 out of 44 Questions
    Q
    Can I hair with product on it ?
    Asked by Nan
    Official Answer By Madison Reed - Syndication
    Hello! Yes, this can be used in hair with product in it. You can actually spray a mist of hairspray on the roots prior to applying this, and after, to lock it onto your hair until your next shampoo.Was this answer helpful to you
    Q
    Any allergic reactions reported?
    Asked by Gigi
    Official Answer By Madison Reed - Syndication
    Hair products contain ingredients which may cause a sensitivity. We always recommend you do a sensitivity test before coloring your hair. Perform a sensitivity test at least 48 hours before use. This test represents an important precaution. However, be aware that even if a sensitivity test has been carried out you may still experience a reaction. The sensitivity test is not a guarantee of avoiding future allergic reactions. Always consult a doctor if you have any questions or concerns.Was this answer helpful to you
    Q
    I use a dark blonde product but cannot bring the aerosol on a plane. What color would I use? Thank you.
    Asked by Luv2Run
    Official Answer By Madison Reed - Syndication
    Hello! Pinoli/Cascata Blonde Duo is the best match for blonde. If your hair leans between blonde and light brown, you could use Sabbia Light Brown instead.Was this answer helpful to you
    Q
    Is it safe or Can you leave the product overnight if you plan to shower the next day?
    Asked by Fe
    Official Answer By Madison Reed - Syndication
    Hello! Yes, this product can be left on from shower to shower, no matter the frequency.Was this answer helpful to you
    Q
    Is this product ppd free?
    Asked by Sue
    Official Answer By Madison Reed - Syndication
    Hello! Yes, all Madison Reed products are free of PPD.Was this answer helpful to you

    Review Snapshot

    by PowerReviews

    11036 ReviewsWrite a Review
    64%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    Cons
    No Cons
    Hair Type
    Most Helpful Positive Review
    Easy to use double-duty winner that stays put

    Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...

    Versus
    Most Helpful Critical Review
    Love the dual brow and root cover up

    I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...

    11036 results

    Powder

    Submitted 14 days ago

    By Stacey S

    From SPRINGFIELD, MA

    Reviewed at

    Madison Reed - Syndication

    This needed to be darker and not pigment. I have used a pot with a sponge and it covers much better than this product.

    Was this review helpful to you?
    Very light red

    Submitted 14 days ago

    By Jane J

    From MINNEAPOLIS, MN

    Reviewed at

    Madison Reed - Syndication

    Disappointed because I thought it was going to be dark red mixed with brown but this is more like red for people with red hair. Expensive product only to find I can't really use it

    Was this review helpful to you?
    Poor coverage

    Submitted 19 days ago

    By Julie E

    From Bucks, PA

    Reviewed at

    Madison Reed - Syndication

    The coverage was poor and just tamed the grey down a little.

    Was this review helpful to you?
    Not great

    Submitted 20 days ago

    By Barbara H

    From SCOTTSDALE, AZ

    Reviewed at

    Madison Reed - Syndication

    It seems no matter how much I add, or doesn't cover the grey and I only have a small patch. Should have bought something else to use to cover my grey when I go out.

    Was this review helpful to you?
    Love it!

    Submitted 26 days ago

    By MA C

    From GLENSHAW, PA

    Reviewed at

    Madison Reed - Syndication

    Lovely smooth coverage on brows and scalp (pending next hair appointment). Very pleased.

    Was this review helpful to you?