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Highlights
Summary
Instantly cover roots and define brows with Madison Reed The Great Cover Up Root Touch Up Powder. Perfect for on-the-go touch ups, the multi-use brush-on powder takes less than a minute to apply, blends seamlessly with your color, and stays put until your next shampoo. Rain, sweat, and pillow-proof!
Benefits
- Brush on to instantly cover roots & grays and define brows
- Fast & easy to apply - no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Fills in thinning hairline
- Lasts over 60 uses
- Includes 2 brushes for precise application
- Natural-looking - blends with your hair color
- Cruelty-free - not tested on animals
- Pro tip: apply a light mist of hairspray to roots before application for best coverage
Key Ingredients
- Keratin to strengthen and fortify hair
- Argan Oil restores shine and nourishes hair
- Ginseng Root Extract softens hair
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Item 2589588
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Not into it
If I wanted something thick sticking to my hair, im better off using mascara. If you scratch your head or play with your hair, this stuff definitely gets under your nails and the powder gets on your hands or hat. It's totally expected, yes, but it's really bad. It also stays under your nails so its ...
509 results
Must Have
Reviewed at
Must have when you have no time to color order on an extended vacation. It covered my roots in the heat and water of the Amalfi Coast Italy with no problem.
Touch up
Reviewed at
I liked that this was easy to apply. However, the brush is not good! That brush hairs came out of the handle after 2 uses. So my rating is a 3 for that fact!
I like but the suddenly my dyes have a strong bad odor
Reviewed at
I like them but the last few have had a bad smell. Dis something change in the ingredients?
Not into it
If I wanted something thick sticking to my hair, im better off using mascara. If you scratch your head or play with your hair, this stuff definitely gets under your nails and the powder gets on your hands or hat. It's totally expected, yes, but it's really bad. It also stays under your nails so its not like you can pick it off easily, you have to run it under warm water and soap to get the stains out from under your nails, like mascara. Dont get me wrong, if theres no other choice, I'll buy this but if there's 10 other brands, I'll try those out first. Also, I have black hair and trying to avoid dabbing it on my scalp is pretty hard, especially on my hairline/face. Its like the line you get when you dye your hair and the stain is noticeably there. Ive been using Divi and like that because the powder is less dramatic and thick. Their powder makes my greys look like highlights. Madison Reeds looks and feels like a cover up. Even though i try to go light with the powder, it's pretty cakey.
Such a great hair color!
Reviewed at
MadisonReed covers my grays very well and gives my hair an overall shine and great colors. Not just one color, but it looks like I have highlights! My hairdresser always comments on how nice my color is. Also, it is gentle. so my hair has improved much in the 2 years I have been using it.
Questions
Q&A
Showing 5 out of 53 Questions
- Q
Does this come in gray or silver color?
- Asked by Kim
- Official Answer By Madison Reed - SyndicationHello! This product does not come in gray or silver.Was this answer helpful to you
- Q
is the talc used in this product free from carcinogens ?
- Asked by Marty
- Official Answer By Madison Reed - SyndicationWe understand your concern is our Talc ingredient however, our talc is cosmetic grade, which means it is purified and does not contain asbestos. Purified cosmetic grade talc is the only talc that is permitted in any products since 1973, so there is no danger from this. The Great Cover Up Root Touch Up and Brow Filler uses many binding and ‘wetting’ agents which make the product dust-free and minimize any dangers from inhalation. This is not a dry powder easily ingested.Was this answer helpful to you
- Q
If i am using hair color 4N what would be the closest color for me to use on the touch up filler?
- Asked by Lisa
- Official Answer By Madison Reed - SyndicationHello! We would suggest our Ombra Dark Brown.Was this answer helpful to you
- Q
Though manufacturer claims this talc is sourced from purified food asbestos, are you able to provide 3rd party testing results for this? Does it even go through 3rd party testing? Why isnt it noted in product details that it is from purified asbestos for transparency?
- Asked by Eli
- Official Answer By Madison Reed - SyndicationHello! Thank you for your question and concern. The talc used in our Great Cover Up is a safe, purified cosmetic grade talc. Purified cosmetic grade talc is the only talc permitted in any products since 1973 and is asbestos free. Where there appears to be a concern is when talc is applied to sensitive areas. Our Great Cover Up uses many binding and 'wetting' agents to make the product dust free minimizing any dangers from inhalation.Was this answer helpful to you
- Q
How lomg does it last
- Asked by K
- Official Answer By Madison Reed - SyndicationThis compact powder covers grays and conceals roots between color sessions. Easy, instant coverage that stays put until your next shampoo. Think of it as make up for your hair!Was this answer helpful to you