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- Available to ship
- Pick up not available. Not sold in stores.
- Same day delivery not available
Summary
THE ROUTE The Golden Rule retinoid/retinol serum is a next generation retinoid, a more powerful retinol formula, that improves the appearance of fine lines, wrinkles and skin's texture and tone while you sleep.
Benefits
- Rooted in science and tested on patients in Nurse Nancy's bustling practice in Newport Beach, CA
- This medical grade product range addresses not just one, but the MANY reasons our skin ages
- THE ROUTE's exclusive 24 HOUR SKIN RHYTHM approach uses the power of the body's own circadian clock to target the delivery of ingredients at the most efficacious concentrations during the time of day or night your skin will utilize it best
Key Ingredients
- NIGHTTIME TARGETED HIGH POTENCY ACTIVES: High Performance Retinoid, Award-Winning Soothing Truffle Extract, Skin Barrier Renewal Accelerator, Skin Comforting Oat Derivative, Real Gold
- THE NURSE NANCY COMPLEX: A Nurse-powered, proprietary cocktail of tried and true ingredients your skin needs in abundance to promote daily skin health
- HAPPY PHOSPHOLIPIDS: This unique, phospholipid base is clinically proven to boost mood and happiness while providing skin identical hydration and moisturizing benefits
Formulated Without
- Parabens
- Formaldehyde Releasing Preservatives
- Phthalates
- BPA
- BHT/BHA
- Mineral Oil/Petrolatum
- Triethanolamine
- Metals (Nickel, Cobalt, Chrome, Palladium, Mercury)
- Sulfates
- Fragrance
- Masking Agents
- PEGs
- DEAs
- Use every evening
- Apply to face, neck, décolleté and hands
- Allow to fully absorb
- Follow with THE EVERYTHING NIGHT
- Do random acts of kindness for a better world and a happier you!
Water/Aqua/Eau, Butyrospermum Parkii (Shea) Butter, Propanediol, Glycerin, Dimethyl Isosorbide, Hydroxypinacolone Retinoate, Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Acetylated Hyaluronate, Magnesium Carboxymethyl Beta-Glucan, Tremella Fuciformis Sporocarp (Silver Ear Mushroom) Extract, Rheum Rhaponticum (Rhubarb) Root Extract, Zingiber Officinale (Ginger) Root Extract, Solanum Lycopersicum (Tomato) Fruit Extract, Albatrellus Confluens (Mushroom) Extract, Orobanche Rapum Extract, Hydroxymethoxyphenyl Decanone, Hydroxyphenyl Propamidobenzoic Acid, Bisabolol, Squalane, Betaine, Silica, Caprylic/Capric Triglyceride, Lysolecithin, Sclerotium Gum, Ascorbyl Palmitate, Glycolic Acid, Pentylene Glycol, Butylene Glycol, Caprylyl Glycol, Pullulan, Xanthan Gum, Potassium Sorbate, Disodium EDTA, Ethylhexylglycerin, Caprylhydroxamic Acid, Citric Acid, Synthetic Fluorphlogopite, Tocopherol, Chloroacetic Acid, Phenoxyethanol, Sodium Hydroxide, Tin Oxide (CI 77861), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Gold (CI 77480).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free Golden Rule with The Route purchase (valid thru 1/18/25 or while quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Say hello to smooth skin!
I have been using this for 45 days. This product has changed my skin! Never felt so smooth and I can visibly see my dark spots fading. The best part is, this doesn't dry out my skin or cause any flaking. I apply The Everything Night on top and that's all I need! Makes my skincare routine so easy ...
Most Helpful Critical Review
APPALLED by the packaging
There are 1.7 fluid ounces of product in this package. The plastic container is larger than my bottle of toner toner which contains 6.7 fluid ounces of product. I am downright appalled by the enormous wastefulness of this company. I expect more from brands that prioritize clean ingredients and make ...
18 results
First retinol I could ever use
Verified Buyer
Super gentle. Non irritating. I see results!
APPALLED by the packaging
There are 1.7 fluid ounces of product in this package. The plastic container is larger than my bottle of toner toner which contains 6.7 fluid ounces of product. I am downright appalled by the enormous wastefulness of this company. I expect more from brands that prioritize clean ingredients and make sustainability claims. Nice enough serum but there's lots of options out there, so I'll buy something else.
Nope
To avoid disappointment, I would recommend using a different product. I tried leaving a full review but the mobile app is restricting me. This product does not do its job, has WAY too much glitter, is sticky, has the absolute worst bottle design. My wall, shirts and floor have received more product than my face.
Best Retinoid!
Verified Buyer
I love this medical grade retinoid! gentle yet effective and have noticed great results for myself and my mother in law. People are so finnicky with skincare and stop using products too soon. I would reccommend using this for at least 3 months to see incredible results at the very least!
The Best Retinol
This is by far the best retinol I've ever used. My skin is smoother and more even with none of the dryness and peeling that I get from other retinols. The search is over, look no further!