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Summary
Meet your everyday, your-lashes-but-better mascara. This next-level tubing formula wraps each lash in lightweight tubes to deliver soft length, healthy-looking definition, and naturally fanned-out lashes that feel comfortable all day.
Benefits
- YOUR LASHES, BUT BETTER: This next-level tubing mascara naturally enhances every lash with soft length, root-to-tip strength, and long-wearing, fanned-out definition.
- SMUDGE-PROOF & FLAKE-FREE: No more raccoon eyes. Lightweight tubing technology wraps each lash for all-day wear that won't smudge, flake, clump, or budge.
- LASH SERUM INGREDIENTS: Infused with Biotin (Vitamin B7), Peptides and Red Clover Extract to support lash repair, natural lash growth, and stronger lashes over time.
- EFFORTLESS REMOVAL: Unlike traditional waterproof mascaras, our tubing formula slides off with just warm water—no rubbing, tugging, or harsh makeup removers needed.
- OPHTHALMOLOGIST-TESTED FOR SENSITIVE EYES: Formulated with sensitive eyes in mind and suitable for contact lens wearers. Clinically evaluated by an ophthalmologist and shown to be non-irritating after 30 days of daily use.
- SUSTAINABLE PACKAGING: Made with 70% post-consumer recycled (PCR) materials.
- VEGAN, CRULETY-FREE, GLUTEN-FREE, PARABEN-FREE, SULFATE-FREE, FREE OF CARBON BLACK, NO PFAS
Key Ingredients
- Peptides & Red Clover Extract: Targets lashes at the source to help them look longer, thicker, and stronger.
Vitamin B7 (Biotin): Fortifies lashes with superior strength to help prevent future lash breakage. Pea Sprout Extract: Amino acid-rich ingredient nourishes brittle lashes and boosts your natural hair growth. Shea Butter: Deeply conditions every hair for healthy, fluttery, glossy lashes.
Key Notes
- The clean, long-wearing formula is four years in the making and won't smudge, budge, clump, or flake. Powered by lash-loving ingredients like Biotin (Vitamin B7) and Peptides, it helps support stronger, healthier-looking lashes with every wear. Ophthalmologist-tested and formulated with sensitive eyes in mind.
Item 77005039
How to use: Apply mascara at the base of your lashes and sweep upward from root to tip, coating each lash for instant length and definition. Designed to be one coat and done, but for added impact, allow each coat to dry for a few seconds before layering.
How to remove: Unlike traditional mascaras, our tubing formula removes effortlessly with warm water. The lightweight tubes gently slide off each lash—no scrubbing, tugging, or harsh removers needed.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Wonderful products just keep making!!!
Love your products!! I love the fact that you brand works for women of all age brackets! And especially love that your products are specifically designed for older women! The issues that I usually encounter with most makeup brands is that they're not designed to meet with most women's issues!! I per...
Most Helpful Critical Review
Different, But Not Perfect
While I do like this mascara overall, I have to disagree with the claims that it is sweat-proof and easy to remove. In my experience, the only reliable way to remove it is with very warm to hot water. Since sweat is essentially warm moisture, I Don't find the sweat-proof claim entirely accurate. I a...
2798 results
My new fave!
Reviewed at
Easy to apply. Easy to remove. Builds HUGE lashes.
Great Mascara
Reviewed at
really like this mascara! One thing that stands out to me is that it doesn't smudge, even when I wipe it off before washing my face at the end of the day, which is a huge plus. It also gives a very natural look, enhancing my lashes without making them feel heavy or overdone. Definitely a great everyday option!
I have gone through one
Reviewed at
I have gone through one of these and obviously liked it or I wouldn't have bought another one. However, I do wish I would've purchased the waterproof. It goes on easy. I found that it has small clumps when I apply it that I need to smooth out.
Long lasting
Reviewed at
Stays on all day and I Love the way it removes with just water
46305
Reviewed at
I love so much this mascara, the result is perfect and very easy to clean up