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Summary
Meet your everyday, your-lashes-but-better mascara. This next-level tubing formula wraps each lash in lightweight tubes to deliver soft length, healthy-looking definition, and naturally fanned-out lashes that feel comfortable all day.
Benefits
YOUR LASHES, BUT BETTER: This next-level tubing mascara naturally enhances every lash with soft length, root-to-tip strength, and long-wearing, fanned-out definition.
SMUDGE-PROOF & FLAKE-FREE: No more raccoon eyes. Lightweight tubing technology wraps each lash for all-day wear that won't smudge, flake, clump, or budge.
LASH SERUM INGREDIENTS: Infused with Biotin (Vitamin B7), Peptides and Red Clover Extract to support lash repair, natural lash growth, and stronger lashes over time.
EFFORTLESS REMOVAL: Unlike traditional waterproof mascaras, our tubing formula slides off with just warm water—no rubbing, tugging, or harsh makeup removers needed.
OPHTHALMOLOGIST-TESTED FOR SENSITIVE EYES: Formulated with sensitive eyes in mind and suitable for contact lens wearers. Clinically evaluated by an ophthalmologist and shown to be non-irritating after 30 days of daily use.
SUSTAINABLE PACKAGING: Made with 70% post-consumer recycled (PCR) materials.
VEGAN, CRULETY-FREE, GLUTEN-FREE, PARABEN-FREE, SULFATE-FREE, FREE OF CARBON BLACK, NO PFAS
Key Ingredients
- Peptides & Red Clover Extract: Targets lashes at the source to help them look longer, thicker, and stronger.
Vitamin B7 (Biotin): Fortifies lashes with superior strength to help prevent future lash breakage. Pea Sprout Extract: Amino acid-rich ingredient nourishes brittle lashes and boosts your natural hair growth. Shea Butter: Deeply conditions every hair for healthy, fluttery, glossy lashes.
Key Notes
- The clean, long-wearing formula is four years in the making and won't smudge, budge, clump, or flake. Powered by lash-loving ingredients like Biotin (Vitamin B7) and Peptides, it helps support stronger, healthier-looking lashes with every wear. Ophthalmologist-tested and formulated with sensitive eyes in mind.
Item 77005041
How to use: Apply mascara at the base of your lashes and sweep upward from root to tip, coating each lash for instant length and definition. Designed to be one coat and done, but for added impact, allow each coat to dry for a few seconds before layering.
How to remove: Unlike traditional mascaras, our tubing formula removes effortlessly with warm water. The lightweight tubes gently slide off each lash—no scrubbing, tugging, or harsh removers needed.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Pretty Good!
I wanted to try a tubing mascara and was debating between this and Serena William's makeup brand and ultimately decided to go with alleyoop for the ingredients and given that I was already placing an order for concealer and sunblock. I was originally using the Ilia mascara but felt that its staying ...
Most Helpful Critical Review
Decent overall, with room to improve
I had high hopes for this mascara after being sucked in by an IG ad. I do not recommend it. It flakes and does not wear well throughout the day. Definitely not worth the price. Even the packaging is cheap which wouldn't be a big deal if it worked well but nothing about this product matches the price...
2677 results
1000% YES
Love the ingredients and its a great tubing mascara! It doesn't dry out and makes my lashes look longer
BEST MASCARA EVER IT CHANGED MY LIFE
I absolutely love it, I read through the reviews before I bought it and was skeptical at first, it's a little watery but OMG! It made my lashes look SOO LONG up to my eyebrows, it didn't flake at all and removed it in 10 seconds with only warm water!
Do NOT believe the hype!
Noticed all of the great reviews so I thought I'd give it a try. Once it finally arrived, I was hugely disappointed. This does not go on smoothly, instead it goes on extremely clumpy. And don't even THINK of using an eyelash curler after you put this stuff on. Horrible!
Disappointed
Was hopeful after so many positive reviews but did not work for me. Its a very wet and heavy formula. It decurled my lashes almost immediately, clumped them together, and smudged on my undereye because it took too long to dry.
Somehow made my lashes look shorter
Had high hopes for this Allyoop mascara after seeing an Ad for it. I have decently long lashes and really like the Kosas Soul Gazer mascara. Kosas lengthens my lashes, stays on well and is good for them. I am not sure why I felt the urge to try something new. Allyoop is a super wet, very messy tubing mascara that takes forever to dry, is not buildable (ends up looking like furry spider legs), and some how actually made my lashes look shorter than longer. And that was just my top lashes. I am not even going to attempt to put it on my bottom lashes. Way too messy. What a huge disappointment.