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Highlights
Summary
Bumble and bumble Full Potential Hair Preserving Shampoo is an exfoliating shampoo for breakage-prone or thinning hair. When used as part of the Full Potential regimen, this invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer
Benefits
- Helps Reduce Breakage
- Helps to Strengthen Strands
- Exfoliates the Scalp
Research Results
- Immediately: 80% of regimen users said hair looks fuller.*
- After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**
- *Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
- **Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.
Fragrance Family
- Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.
Item 2515550
Work a dab of shampoo into wet hair, lather well, and rinse thoroughly. Follow with Full Potential Hair Preserving Conditioner and Booster Spray.
Water\Aqua\Eau, Cetyl Alcohol, Cetearyl Alcohol, Stearalkonium Chloride, Dimethicone, Glycerin, Bertholletia Excelsa (Brazil Nut) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Pentaclethra Macroloba Seed Oil, Theobroma Grandiflorum Seed Butter, Hordeum Vulgare (Barley) Extract\Extrait D'Orge, Triticum Vulgare (Wheat) Germ Extract, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Hydrolyzed Wheat Starch, Caprylic/Capric Triglyceride, Hydroxyethylcellulose, Tocopheryl Acetate, Cetyl Ethylhexanoate, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Phospholipids, Salicylic Acid, Creatine, Panthenol, Panthenyl Ethyl Ether, Linoleic Acid, Pantethine, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Cholesterol, Phytantriol, Adenosine Phosphate, Squalane, Ethylhexyl Salicylate, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Sodium PCA, Disodium Cocoamphodiacetate, Polyacrylate Crosspolymer-7, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Trehalose, Polyquaternium-51, Sodium Hyaluronate, Urea, Alcohol Denat., Sodium Chloride, Citric Acid, Disodium EDTA, Fragrance (Parfum), Linalool, Limonene, Butylphenyl Methylpropional, Phenoxyethanol.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
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Ratings Distribution
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Most Helpful Positive Review
Best product out there today!
I bought this immediately when it came out and have been using it for 3 weeks now and have to say that the first time I used it, my hair felt weird, but then it started changing the texture of my hair entirely for the BETTER! My hair is so shiny, soft, manageable and gives it texture I've always wan...
Most Helpful Critical Review
Tangled mess!
I have very fine hair that is naturally wavy/curly. I've found that products for fine hair completely strip out all oils to achieve "volume," but fine hair is also fragile, so it needs a good conditioner to keep it manageable and soft. Before trying this product, I had been using the BB Gentle Shamp...
111 results
Great lather, made hair more full
Reviewed at

This shampoo is nourishing, made my hair more full, however the smell is a bit too strong for me. My husband and son like it though so they have taken it over.
Dries your hair out!
I never wrote reviews but this shampoo is so terrible I felt like I needed to to save someone! I have thin fine hair. This totally dries my hair and makes it feel like straw!
Great for everyone
Reviewed at

Smells great, works great, a product that everyone can use!
Happy Hair
Reviewed at

I love this shampoo. It doesn't take much, and my hair feels full, clean, and strong.
Amazing! Made a huge difference!
Reviewed at

This shampoo is awesome. I have always had thin hair with breakage. After using the full potential shampoo and conditioner. I have noticed less hair falling out in the shower and When I brush. I have also noticed my hair is growing faster! This is my new go-to daily shampoo and conditioner line!