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Highlights
Summary
Bumble and bumble Full Potential Hair Preserving Shampoo is an exfoliating shampoo for breakage-prone or thinning hair. When used as part of the Full Potential regimen, this invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer
Benefits
- Helps Reduce Breakage
- Helps to Strengthen Strands
- Exfoliates the Scalp
Research Results
- Immediately: 80% of regimen users said hair looks fuller.*
- After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**
- *Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
- **Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.
Fragrance Family
- Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.
Item 2515550
Work a dab of shampoo into wet hair, lather well, and rinse thoroughly. Follow with Full Potential Hair Preserving Conditioner and Booster Spray.
Water\Aqua\Eau, Cetyl Alcohol, Cetearyl Alcohol, Stearalkonium Chloride, Dimethicone, Glycerin, Bertholletia Excelsa (Brazil Nut) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Pentaclethra Macroloba Seed Oil, Theobroma Grandiflorum Seed Butter, Hordeum Vulgare (Barley) Extract\Extrait D'Orge, Triticum Vulgare (Wheat) Germ Extract, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Hydrolyzed Wheat Starch, Caprylic/Capric Triglyceride, Hydroxyethylcellulose, Tocopheryl Acetate, Cetyl Ethylhexanoate, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Phospholipids, Salicylic Acid, Creatine, Panthenol, Panthenyl Ethyl Ether, Linoleic Acid, Pantethine, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Cholesterol, Phytantriol, Adenosine Phosphate, Squalane, Ethylhexyl Salicylate, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Sodium PCA, Disodium Cocoamphodiacetate, Polyacrylate Crosspolymer-7, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Trehalose, Polyquaternium-51, Sodium Hyaluronate, Urea, Alcohol Denat., Sodium Chloride, Citric Acid, Disodium EDTA, Fragrance (Parfum), Linalool, Limonene, Butylphenyl Methylpropional, Phenoxyethanol.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Q&A
Showing 5 out of 8 Questions
- Q
Is this product for colored hair?
- Asked by Nikki
- Official Answer By Bumble & Bumble USThanks for your question. We're happy to confirm that Full Potential Shampoo is color-safe.Was this answer helpful to you
- Q
Is this shampoo safe for colored hair?
- Asked by CYS
- Official Answer By Bumble & Bumble USWe're so glad you asked! The Bumble and bumble Full Potential Hair Preserving Shampoo is ideal for color-treated hair types who are prone to breakage or thinning.Was this answer helpful to you
- Q
Does Full Potential shampoo contain sulfates?
- Asked by MD
- Official Answer By Bumble & Bumble USThank you for asking! Full Potential Shampoo is not a sulfate-free product. In our research it was found that the chosen sulfates are the best way to gently cleanse while preserving the health of the hair.Was this answer helpful to you
- Q
Is this product gluten free?
- Asked by melib
- Official Answer By Bumble & Bumble USThank you for your inquiry! We cannot make any gluten free claims at this time. We recommend checking with our stylists in the salon for more details.Was this answer helpful to you
- Q
Can this product help with oliy hair?
- Asked by AB
- Official Answer By Bumble & Bumble USThanks for your question. Our Full Potential system is formulated to address concerns with breakage at the scalp. This exfoliating shampoo does remove buildup that can clog pores, which can be helpful if you are experiencing oiliness and build-up at the scalp. We hope that helps!Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Best product out there today!
I bought this immediately when it came out and have been using it for 3 weeks now and have to say that the first time I used it, my hair felt weird, but then it started changing the texture of my hair entirely for the BETTER! My hair is so shiny, soft, manageable and gives it texture I've always wan...
Most Helpful Critical Review
Tangled mess!
I have very fine hair that is naturally wavy/curly. I've found that products for fine hair completely strip out all oils to achieve "volume," but fine hair is also fragile, so it needs a good conditioner to keep it manageable and soft. Before trying this product, I had been using the BB Gentle Shamp...
111 results
Surprise - It Works
Reviewed at
My hair started to thin out especially in the bang area. I also noticed how much hair I was loosing every time I shampooed every two days. What a surprising turn around! Using just a little bit of shampoo with the accompanying conditioner has changed my hair completely. No longer seeing chunks of hair in the drain of my shower.
Not for thick hair
I am transitioning from colored hair to grey and got highlights. I bought both the shampoo and conditioner after reading others that where going grey recommended it. My hair was soft and definitely not over processed but after using this product for two weeks it felt like I my hair was fried. It turned my hair extremely coursed and dried it out. My hair dresser was shocked and asked What Happened because I don't have bad hair. Do not use if you already have thick hair that's going grey.
Good lather bad smell
Not a great smell but it's a decent shampoo. Not color Safe though.
Great shampoo - overpowering scent.
Describe Yourself I have older hair that tends to break and split
Reviewed at
I just purchased the B&B full potential shampoo - and I like how my hair looks, but the scent is so over powering (and smells like the perfume my grandmother wore). I'm prone to migraines so I'm not sure I'll be able to keep it.
Best shampoo conditioner set ever for my hair type.
Reviewed at
Prior to this I had thick heavy straight coarse highlighted hair. This shampoo and conditioner set has transformed the health texture and body of my hair. Best I have ever used out of all high end lines. Game changer. Love! Gentle enough for daily use too.