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L'Oréal EverPure Sulfate-Free Purple Shampoo is color protection plus neutralizes brassy & orange tones, for color treated, blonde, bleached, sliver hair.
How to Use
Rated 4.33 out of 5 stars
My natural hair color is brunette. I was going for a beachy sunkissed hair look. So I dyed my hair light brown and added honey highlights at home using boxed dye. This shampoo really allowed me to choose how light I wanted my highlights. Every time I go to the salon and get it done I end up with blonde. The product comes in a good size bottle. The shampoo color is purple, like really purple. I have thin hair and it worked great for me! It smells like a sexy man lol. Not a bad thing but I think they should change that.. I've tried purple shampoo before from a different brand and it didn't work. I was told it was because I was a brunette, so when I received this product as a complimentary gift to try out I didn't expect much. I was blown away with my results I would absolutely recommend. Here are my results after just 3 washes! I received this product complimentary for review purposes.
I received this product complementary from Influenster. I was very skeptical as I have tried many similar products without much satisfaction. The packaging is nice I like the squeeze bottle as I feel it's easier to get product out. I was really not a fan of the scent I know it says hibiscus but there is nothing flora about it, I can't describe it other than similar to the way hair smells after use store dye. The scent is strong and stays on hair unfortunately. As for how it works I will say I do think it reduced the brassyness of my hair over several uses. It is a bit drying my scalp was itchy and it did feel dirty pretty soon after a wash.
jj11mp from ATX
I have numerous shampoos for gray/silver hair. This definitely competes with the more expensive brands.
Ammuni from San Antonio, Texas
I purchased the shampoo and condition of this product based on the reviews. I am not sure if it is me and I reached out to loreal paris but the smell that lingers in my hair after using this product for 3 weeks is horrid. I thought I had Covid Nose but no other symptoms. I threw away my $100 pillows. I thought it was me but after ruling everything else out I washed my hair and let it air dry to find out that it was this shampoo and conditioner. No wonder I would smell the scent heavier while in shower. Ughhh if only someone will refund me my pillows back after realizing it was these products.
Shoiley32 from atlanta, ga
I've been using this shampoo to grown my color dyed hair out to my natural brown/gray. It smells greats and really tones my hair.
Venusprime from Sacramento CA
I got this and expected it to be dark purple like other purple hair toning products I've used, but it is a very vivid BLUE! I compared it to purple shampoo and it's not purple at all. Purple is opposite of yellow, so it balances and tones yellow, brassy tones from dyed or natural blonde hair. Blue, on the other hand, is opposite orange, and balances and tones orange brassy tones in darker hair or hair that has been bleached but still has orange brassy tones. If your hair is light or bleached blonde and has yellow brassy tones, using a blue yo er conditioner or shampoo will give it a GREENISH tone! Very upsetting! I cannot use this, I tried it once and it made my hair look greenish!
The company may not know the difference, but if you need to neutralize yellowish brassy tones from light hair, don't use this as it is NOT PURPLE! It's BLUE!
Amanda from Nyc
I bought this to tone down parts of my hair that were orange after bleaching and it did a GREAT job. Even after the first use the orange was less bright.
Some reviews mention staining on really light hair, and it did turn the parts of my hair that were light blonde a little gray/blue, but it didn't last long and after it went away they were toned wonderfully.
If you're removing a lot of brassiness/orange, go ahead! If you're light blonde already and just trying to remove yellow you may want to be more cautious and not let it sit.
CCrainrn33 from West Columbia, SC
I absolutely love EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo! It keeps my highlights looking fresh and free of any ugly brassy tones. It works so well and is reasonably priced! The fragrance is amazing. 5/5 stars I highly recommend it for blondes!
Isabelle27 from Fl
I have blonde hair with silver and white streaks. I've been using a purple shampoo and thought I'd try a good purple conditioner. Well. I used it once and noticed no change ( brassy yellow in my white streak). Used it a second time (following the directions exactly), and yikes! Dry hair revealed still brassy yellow white streak and LILAC streaks at the sides (previously white). Now I totally understand those little lavender haired old ladies! I've washed x3 with "regular" shampoo and conditioner, and still purple. Hoping it resolves before my son's wedding in 3 weeks.
Jenni from Las Vegas, NV
This stuff does work, it brightens dull blonde hair. It's also gentle and not drying, so as far as purple shampoos go, this one is a win. The price is very good too.
Sunflowers321 from Idaho
I have used every purple shampoo under the sun. They never work and they made my hair look brunette instead of blonde. I tried this out of desperation because my blonde hair turned super golden. I also have extensions. I wet my hair in the bathtub and left this on my hair for approximately 5 minutes. It literally wiped the gold right out of my hair and left me with a nice beige blonde. It also smells nice. Others smell like old lady. From now on, this is the one!
LauraJaneFL from Boca Raton FL
I bought this shampoo with no expectations and was overwhelmed with the results. I left the shampoo on dry hair for 20 minutes, rinsed and followed with the conditioner. The picture says it all!
Melissa from New York
Lovely3 from virginia
I have always bought the higher priced purple shampoos and was excited to try this cheaper version. Good ain't cheap and cheap ain't good. . .this has proven that quote I have heard over and over. Will not purchase this again. Although cheap it is worthless.
Sami987 from undisclosed
This shampoo and conditioner seems to leave a film on my hair and makes it really stringy and greasy looking, even after blow drying and styling.
Lexi from Missouri
My hair started turning orange so I used this shampoo. After one use my roots already look so much better.
SilverLady from Michigan
I've been using expensive high-end shampoos for a very long time, but now that I'm mostly silver-gray with some platinum highlights, I wanted a good purple shampoo. I read a million reviews, and although there are definitely some pricey options out there, I decided to try this affordable shampoo based on its many positive reviews before investing in something more expensive. What an awesome surprise that this extremely reasonably priced option makes my hair look and feel amazing! I've used it for a few weeks now, and I'd suggest switching it out occasionally, maybe every third shampoo, but I normally do that anyway to get rid of any build-up from my usual shampoo. The effect on brassiness is pretty subtle but I like it and I am very happy with this product!
Pkins from Indiana
I started using this 3 weeks ago. This is by far the best shampoo/ conditioner I have ever used. My hair doesnt get greasy at all. Also my scalp feels the cleanest it has ever been. It feels like it stripped my hair of all the bad products I have ever used and repaired all the damage I've ever done.
ahpjones from Braselton, GA
Even if I didn't need to use violet shampoo for my highlights, I could easily bathe in this shampoo/conditioner set every single day. It smells so good and clean. Even though it comes out like a cream, it lathers up very nicely so you still feel like you're getting a deep cleanse.
Rose1921 from Portland, Oregon
My first shampoo with this product transformed my coarse grey hair, into soft, silky shine. I have naturally curly hair, with lots of grey. Now, it shimmers a vibrant silver. I had considered coloring my hair but after using Purple Shampoo, I'll keep my hair natural. I am so happy with this product and the price is makes it easily affordable.
Jaymaybaby9 from Chicago,Illinois
I love how it takes out the brassy color and really lets the blonde shine! I really love it and hydrated my hair too
Love47 from Hertford, NC
I'm Rid Of Brassy Tone Everyday And Night For The Rest Of My Whole Life..............