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Highlights
Summary
Tarte's ultra-hydrating Skincare Priming Serum is like a makeup magnet for improved foundation application & wear.
Benefits
- Keeps skin hydrated for 12 hours
- Improves foundation application & extends wear
- Helps prevent makeup from caking in lines or pores
- Gives skin a smoother, plumper appearance
- Lightweight serum texture with coconut scent
Research Results
- CLINICAL RESULTS:*
- 12-hour hydration
- Extends the wear of foundation
- Dermatologist tested
- IN A CONSUMER PANEL STUDY:*
- Immediately before foundation application:
- 100% said skin appeared hydrated & felt soft
- 97% said skin felt nourished & had a healthy glow
- 97% said skin felt instantly hydrated & smoother
- Immediately after foundation:
- 100% said it helped foundation apply more evenly
- 97% said it helped skin look smoother under foundation
- 97% saw an improvement in the appearance of fine lines
- After 1 week of use:
- 100% said product felt nourishing
- 100% said skin felt & appeared hydrated throughout the day
- 97% said skin felt softer & looked fresher
- 97% said skin appeared smoother
- *Based on a study of 35 subjects
Key Ingredients
- Coconut: nourishes to leave skin smooth & soft
- Jojoba: soothes & helps leave skin soft & supple
- Grapeseed: helps hydrate without the weight
Item 2552462
Dispense 1-2 pumps to clean fingertips and gently smooth over face before applying makeup.
Water/Aqua/Eau, Limnanthes Alba (Meadowfoam) Seed Oil, Ethylhexyl Stearate, Hydrogenated Poly(C6-14 Olefin), Methyl Gluceth-20, Propanediol, Polyglyceryl-6 Stearate, Cyclopentasiloxane, Diisostearyl Malate, Glyceryl Stearate, Pentylene Glycol, Helianthus Annuus (Sunflower) Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Cocos Nucifera (Coconut) Oil, Centella Asiatica Extract, Houttuynia Cordata Extract, Salvia Hispanica Seed Extract, Vegetable Oil/Olus/Huile Végétale, 1,2-Hexanediol, Betaine, Sodium Stearoyl Glutamate, Polyglyceryl-6 Behenate, Xanthan Gum, Ethylhexylglycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Polyacrylate Crosspolymer-6, Fragrance/Parfum, Benzyl Benzoate, Disodium EDTA, Butylene Glycol, Sucrose, T-Butyl Alcohol, Fructooligosaccharides, Saccharide Hydrolysate, Pullulan, Phenoxyethanol, Tocopherol.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
My skin has never looked better! Smells great too ;)
So I have very dry skin some days and very oily skin other days and my skin is extremely sensitive. I never used a primer before putting on makeup, besides just my daily face lotion. But I started noticing my face looking tired, dry, and my makeup just didn't look as good as it probably could. My c...
Most Helpful Critical Review
Not for sensitive skin
I have dry/sensitive skin, but had clear skin prior to using this primer. I have used many TARTE products and never had any negative reactions. Decided to try this for the first time and it felt very hydrating on my face and had a pleasant coconut smell. However, after a few minutes of application, ...
1490 results
Didn't work for my oily skin
I've tried a lot of expensive and cheaper primers and I tried this one for awhile hoping it would be a game changer for me. Unfortunately it didn't work for me. My face was shiny within a few minutes and my makeup was sliding off. I always change foundations to make sure it's not what's causing the issue. And it's just the primer.
Fantastic!!!
Verified Buyer
I decided to try this out because I've been having trouble with my makeup separating or not covering the way I'd like . I love how it feels on my face , it's like velvet . Went back and got a few more products by tarte because I love it so much.

Oily skin needs hydration too
I have oily skin and I have found after years of trying a lot of mattifying primers that a hydrating primer is the way to go. I think that the mattifying primers causes your skin to overcompensate thus producing even more oil. And all skin types need hydration! This is a lovely primer with the lightest smell of coconut. I also really like the Urban Decay Hydrating Grip Primer.
WOW!
This has not gotten the hype it deserves! I absolutely love it. BTW I have dry skin so I love that it blurs my pores without being dry. I wish they would promote it more because it's fantastic.
Keeps make up on all day/night!
Reviewed at

If I could give it 10 stars.. I WOULD! The moment I put this on my face I was already loving it. My make up stayed on allll night & I had no creasing. It really hydrates the face which is great because your make up doesn't get flaky. I will definitely buy it again.
Questions
Q&A
Showing 5 out of 8 Questions
- Q
Can this be used under powder foundation?
- Asked by Shann
- Official Answer By Tarte - Brand EngageYes, you can wear under powder or liquid foundation. It’s a smoothing, pore-blurring primer that helps create an even base and improve how makeup applies and wears, so powder will go on more smoothly and last longer!Was this answer helpful to you
- Q
Can I use this under the tarte tinted moisturizer
- Asked by Roxy
- Official Answer By Tarte - Brand EngageYes! You can use the Face Tape smoothing primer under any tinted moisturizer or foundation product, it is a great first step in your routine!Was this answer helpful to you
- Q
Is this priver waterproof?
- Asked by Leah
- Official Answer By Tarte - Brand EngageThis primer is not particularly waterproofWas this answer helpful to you
- Q
Can this be used around your eyes?
- Asked by D
- Official Answer By Tarte - Brand EngageIt is safe to apply this product to your whole face, making sure primer is applied around your eyes is key in getting to get your concealer to last all day!Was this answer helpful to you
- Q
Does this pill under foundation? I've had this issue with many primers.
- Asked by Leenie
- Official Answer By Tarte - Brand EngageFace Tape™ Smoothing Primer is designed to smooth the skin and help foundation apply evenly without pilling. For best results, let your skincare fully absorb before applying and use a small amount of primer for a smooth finish.Was this answer helpful to you