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IT Cosmetics Do It All Radiant Concealer #1
IT Cosmetics Do It All Radiant Concealer #1

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IT Cosmetics Do It All Radiant Concealer

$30.00

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    • Fairest Neutral Do It All Radiant Concealer
    • Fairest Cool Do It All Radiant Concealer
    • Fair Cool Do It All Radiant Concealer
    • Fair Warm Do It All Radiant Concealer
    • Light Medium Cool Do It All Radiant Concealer
    • Light Medium Neutral Do It All Radiant Concealer
    • Light Neutral Do It All Radiant Concealer
    • Light Medium Warm Do It All Radiant Concealer
    • Light Warm Do It All Radiant Concealer
    • Medium Cool Do It All Radiant Concealer
    • Medium Tan Neutral Do It All Radiant Concealer
    • Medium Neutral Do It All Radiant Concealer
    • Medium Warm Do It All Radiant Concealer
    • Medium Tan Warm Do It All Radiant Concealer
    • Rich Neutral Do It All Radiant Concealer
    • Rich Warm Do It All Radiant Concealer
    • Tan Rich Cool Do It All Radiant Concealer
    • Tan Neutral Do It All Radiant Concealer
    • Tan Rich Warm Do It All Radiant Concealer
    • Tan Warm Do It All Radiant Concealer
    • Rich Cool Do It All Radiant Concealer
    • Rich Deep Neutral Do It All Radiant Concealer
    • Deep Neutral Do It All Radiant Concealer
    • Deep Warm Do It All Radiant Concealer
    • Deep Cool Do It All Radiant Concealer
    • Deepest Cool Do It All Radiant Concealer
    Size:0.23 oz

    Pickup and delivery options

    In stock and ready to ship

    Usually ships out in 1-2 days

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    Details

    Benefits

    • Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
    • Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
    • Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
    • Dermatologist & allergy tested to be suitable for sensitive skin
    • Free of fragrance and parabens

    Research Results

    • The only clinically tested* serum concealer
    • Hydrates** dry skin
    • 90% said dark circles appear blurred^
    • 87% said skin appears plumped^
    • *Plumps and brightens based on expert grading after 8 weeks of daily use.
    • **Hydration based on 24-hour results.
    • ^Based on consumer perception results after one week of daily use.

    Key Ingredients

    • Formulated With:
    • Niacinamide: Helps improve skin hydration, texture and radiance
    • Hyaluronic Acid: Hydrates and plumps the look of skin
    • Vitamins B5 & E: Help soothe and nourish skin

    Item 2638610

    How To Use

    On first use, twist and click for 1 minute to allow the formula to disperse.

    Use 1 click of product for targeted application or to spot conceal.

    Use 3 clicks of product for all-over face application.

    Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.

    Ingredients

    Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Frequently bought together

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    What do you want to know about this product?

    Review Snapshot

    by PowerReviews

    1733 ReviewsWrite a Review
    93%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    Lovely Blend

    [I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...

    Versus
    Most Helpful Critical Review
    No Irritation, Not My Favorite Finish

    I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....

    1733 results

    This is a must have in your beauty routine!

    Submitted 4 days ago

    By Crystal

    From Chester Sc

    [I received this product in exchange for my honest review] This concealer is amazing. I love how it is in a twist up tube it makes using it a breeze. The coverage is perfect and blends great. There are a variety of shades so finding the right color for your needs is super easy.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Medium coverage once you are able to get it applied

    Submitted 4 days ago

    By Tabitha

    From Winston Salem, NC

    [I received this product in exchange for my honest review] This is a decent concealer as it does offer coverage and blendability, but I am not pleased with the functionality. I have had to turn, and turn, and turnnn, to get the makeup to come up. Then to get it out of the applicator and onto my face I have to press it repeatedly against my skin. I'm not sure if this is how it works in general or if I just received a defective item, but it was not a pleasant experience. Overall there was no scent and the actual concealer itself worked as expected once applied.

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    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    Great product

    Submitted 5 days ago

    By Torrey

    From Arkansas

    Great product, will buy again

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Amazing especially for aging skin!

    Submitted 5 days ago

    By Christy

    From Minnesota

    [I received this product in exchange for my honest review] I haven't wore a lot of makeup in the last 2 years so I was excited to try this as I am aging and seeing signs around my eyes. You can see some redness under my eyes and dark circles in the before pic and the after it is gone! I love how easy the product came out and how easy it was to apply. I barely used my finger to blend the little I couldn't with the awesome applicator tip. Picking shades online is nerve racking but the shade matched perfectly!! Absolutely love this product and will be wearing it often! Nongreasy and non-drying so great for older skin.

    User submitted media 1 of 5
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    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Very smooth and rich

    Submitted 5 days ago

    By Elly

    From Naples, Florida

    [I received this product in exchange for my honest review] The color correcting full coverage cream plus anti-aging hydrating serum with SPF 50 for UV rays and protection from the sun came to me very surprisingly great product. The coverage is very good and only need a little bit of product to cover the entire face or area that you want to cover. The packaging was cute and it also has a light scent smell to it. I liked it very much.

    User submitted media

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?