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IT Cosmetics Do It All Radiant Concealer
Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638596
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
1773 results
New fav!
This is my new fav due to how it blends, how it doesn't cake, the consistency, and the price! [I received this product in exchange for my honest review] This has really become my new go to! The coverage is perfect, the shade fits me perfectly (the shade range is AH-MAZING) and the blend ability is out of this world!
Overall a Good Concealer for Darker Spots
[I received this product in exchange for my honest review] Overall, this corrector/concealer did the trick to cover my dark circles and red spots on my face (right side has it on and left side does not) so I'm happy with it. I do think it could have a little more coverage and I may need to try a different shade to get the desired look I am searching for. Overall, a nice option!
Okay
I received this for testing and really wanted to love this concealer because the texture is creamy and the coverage is nice and buildable. It does brighten and looks radiant at first, but as someone in my late 30s, I notice creasing under my eyes pretty quickly. Even with setting powder, it tends to settle into fine lines. I think it's better suited for younger skin or areas without much texture. For me, it's just okay.
Good but does settle in lines some
[I received this product in exchange for my honest review] I found this concealer was a little thick, coverage is pretty buildable from medium to full. I applied my moisturizer underneath my eyes first then applied the concealer using soft finger taps until it was fully blended. Despite this concealer advertising as not settling into fine lines I found that it did in fact settle into my more prominent lines, this may be prevented with a setting powder or spray on top but I did not use any to see how this concealer would wear first without it. Overall it is long lasting and coverage is good, I will continue to use and just try it with my setting powder and spray to see how it settles after that. The color I selected is the neutral medium.
It truly lives up to its "Do It All" name.
I received this product in exchange for my honest review. IT Cosmetics' Do It All Radiant Concealer has become my new favorite. It's completely fragrance-free. The creamy formula is a dream, offering amazing blendability that melts into the skin seamlessly with a sponge or fingers. It provides solid medium coverage that perfectly conceals my dark circles and redness. The buildability is fantastic; it layers beautifully for fuller coverage without ever looking cakey. I absolutely love the finish—it's naturally radiant and luminous, brightening my under-eyes without settling into fine lines.
