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IT Cosmetics Do It All Radiant Concealer
Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638610
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
1775 results
My fave face product!
[I received this product in exchange for my honest review] This is the perfect concealer! Dare I say the best face makeup product I've ever used?! This concealer is so good that I usually use it on my entire face. I don't find the coverage to be too heavy, and while this is marketed as a radiant product, my combo skin (leaning towards the more oily side) stays perfectly matte throughout the day. It doesn't settle in all the dry or maturing spots on my face, and it is so easy to blend out, leaving me to look effortlessly polished without trying too hard. The color has proven to be a perfect match, working just as well both in the Summer when I have a bit more color to my skin, and in the cooler months when my coloring is more fair. The only gripe I have is the packaging is not my favorite. The twist mechanism releases way too much product at once (a very little goes a long way with this!), therefore it leads to quite the mess and a waste of a lot of product.
I like the product but not the packaging
I like this concealer. It's easy to blend and covers my well with one light layer. I do pair it with a color corrector because it doesn't cover the slight darkening I have under my eyes. It wears well throughout the day without needing to add powder. It doesn't accentuate my lines or cause my undereyes to get crinkly.
New fav!
This is my new fav due to how it blends, how it doesn't cake, the consistency, and the price! [I received this product in exchange for my honest review] This has really become my new go to! The coverage is perfect, the shade fits me perfectly (the shade range is AH-MAZING) and the blend ability is out of this world!
Overall a Good Concealer for Darker Spots
[I received this product in exchange for my honest review] Overall, this corrector/concealer did the trick to cover my dark circles and red spots on my face (right side has it on and left side does not) so I'm happy with it. I do think it could have a little more coverage and I may need to try a different shade to get the desired look I am searching for. Overall, a nice option!
Okay
I received this for testing and really wanted to love this concealer because the texture is creamy and the coverage is nice and buildable. It does brighten and looks radiant at first, but as someone in my late 30s, I notice creasing under my eyes pretty quickly. Even with setting powder, it tends to settle into fine lines. I think it's better suited for younger skin or areas without much texture. For me, it's just okay.