Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Joico Defy Damage Protective Shampoo #1
Joico Defy Damage Protective Shampoo #1

 Defy Damage Protective Shampoo

$26.00

or

Offers

(2)

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

  • Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
  • Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

Item 2543143

How To Use

Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum

Frequently bought together

3 items

Current Product

Joico

Defy Damage Protective Shampoo

Size

10.1 oz

$26.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Joico

Defy Damage Protective Shampoo

Size:

10.1 oz

$26.00

Step 2

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

1040 ReviewsWrite a Review
93%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner

For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...

Versus
Most Helpful Critical Review
Everything you do NOT want your hair to be

Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...

1040 results

My hair feels soft after the first use, but causes hair lost

Submitted 1 year ago

By Maymeii

From San Diego, CA

Hair Type Straight Hair

I love the smell and how it makes my hair very soft, even after the first use. I noticed less hair in the drain for the first couple of uses, but after using it for a while, my hair started to fall out a lot more and more. I am now using the other shampoo and will start this one again to see if this shampoo is causing hair lost.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
So far, so good

Submitted 1 year ago

By AJH

From NH

Hair Type Very Curly Hair

I just started using this shampoo, and so far, so good. It leaves my hair clean but not too dry. I have curly hair, so I have to follow up with a deep conditioner or hair mask.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love it!

Submitted 2 years ago

By Pam

From Canton Ohio

Hair Type Straight Hair

Great shampoo for my hair!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Smells good

Submitted 2 years ago

By Jenn

From Auburn,Alabama

Hair Type Wavy Hair

I have used Joico in the past, it was the youth lock and it did really good on my hair so I decided to give this a try because my hair is just a wreck. Years of coloring, using heating tools and split ends. This shampoo smells so amazing and makes my hair really manageable and soft. I'm not sure about how it is really going to do long term as far as damage goes but so far it's ok. It gives a great lather, which seems to be hard to find a shampoo that does that these days. Rinses out well and leaves no buildup. I have used this a few times already and I can't really say right now if it's helping with the damage, I'm sure it will take quite a few times using this to get full results if any. So, bottom line, it smells good, lathers good, and makes my hair soft and manageable.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Good

Submitted 2 years ago

By Vivi

From Florida

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

I liked the shampoo but I'm not a fan of the scent. Plus I feel like it doesn't moisturize my damage hair enough.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Q&A

Showing 5 out of 39 Questions
Q
Is this protein free?
Asked by LaChance
Official Answer By Joico - Brand Engage
Hi LaChance! Thank you for your question. The Joico Defy Damage Protective Shampoo does contain protein. With Joico products we use technology that works like puzzle pieces for the hair. The hair gets exactly what it needs and nothing it doesn’t. There’s no chance for over proteinization, if that is your concern.✨💕Was this answer helpful to you
Q
Can this line be used daily?
Asked by Teigan
Official Answer By Joico - Brand Engage
Hi Tiegan! Thanks for asking. You can absolutely use the Defy Damage Protective Shampoo & Conditioner daily! ✨💕Was this answer helpful to you
Q
I have naturally curly hair. I do not color it, but I'm starting to get grays and starting to get very dry. my hair salon says I need a absolute sulfate free shampoo but something that will give me moisture with the shampoo do that.
Asked by Missy
Official Answer By Joico - Brand Engage
Hi Missy! Thanks for your question. Based on what you've shared, you may love the Joico YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation also helps reduce hair fall due to breakage from brushing on damaged hair and is Free of SLS/SLES sulfates. Hope this helps! ✨💕Was this answer helpful to you
Q
Is this shampoo sulfate free?
Asked by Betty
Official Answer By Joico - Brand Engage
Hi Betty! Thanks for your question. The Joico Defy Damage Collection is free of SLS/SLES sulfates. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Which Joico Shampoo product do you recommend that is good for thick bleached hair that won't strip my hair
Asked by Beauty Buff
Official Answer By Joico - Brand Engage
Hi Beauty Buff! Thanks for your question. All Joico Shampoos & Conditioners are color safe. For Thick/Coarse Dry Hair we would recommend the Joico Moisture Recovery Collection. However, if you have concerns with damaged hair the Joico K-PAK Color Therapy Collection is formulated with African Mankettti Oil and is meant for damaged hair repair + color protection maybe a better fit. Hope that helps clarify! ✨💕Was this answer helpful to you