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DEFY DAMAGE |
YOUTHLOCK |
K-PAK COLOR THERAPY |
COLOR BALANCE PURPLE |
MOISTURE RECOVERY |
HYDRASPLASH |
BLONDE LIFE | |
Customer Reviews |
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Price |
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HAIR TYPE |
Processed, Color-Treated
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Mature, Dry
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Color-Treated
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Blonde, Highlighted
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Thick, Course, Curly
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Thin, Fine, Wavy
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Blonde, Highlighted
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HAIR CONCERN |
Damage, Split Ends, Breakage
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Dryness, Dullness, Brittle
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Fading, Damage, Breakage
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Fading, Brassy, Dullness
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Dry, Frizzy, Breakage
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Dry, Dull, Lifeless
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Damage, Brassy, Dullness
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BENEFITS |
Strength and Protection
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Bounce, Shine, Manageability
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Repair and Protect Color
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Neutralize Yellow & Warm Tones
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Moisturize, Soften, Shine
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Hydration, Shine, Lightweight
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Brighten, Nourish, Strengthen
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KEY INGREDIENTS |
Moringa Seed Oil, Arginine
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Collagen, Buriti Fruit Oil
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Keratin, African Manketti Oil
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Green Tea Extract, Arginine
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Sea Kelp, Jojoba Oil
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Sea Kelp, Coconut Water
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Monoi & Tamanu Oil, Arginine
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FRAGRANCE |
Apple, Tuberose, Sandalwood
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Cucumber, Gardenia, Warm Musk
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Pear, Apple, Cedarwood, Amber
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Citrus, Orange Flower, Musk
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Orange, Hyacinth, Vanilla
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Lemon, Green Apple, Coconut
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Nectarine, Jasmine, Vanilla
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Highlights
Summary
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543143
Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum
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Questions
Ask a QuestionQ&A
Showing 5 out of 30 Questions
- Q
Is this shampoo good for fine hair?
- Asked by Marta
- Official Answer By Joico - Brand EngageHi Marta! Thank you for your question. The Joico Defy Damage Protective Shampoo can be used on fine hair. However, if you are looking for volume the Joico JoiFull Volumizing Collection would be a better fit. Or if you are looking for lightweight moisture the Joico HydraSplash Hydrating Collection would be an excellent choice for fine hair. Hope that helps give you some clarity! ✨💕Was this answer helpful to you
- Q
Can i use this every day? I have a mix of medium and fine hair, very thick, highlighted maybe 2-3 times per year, and long in length. My hair is pretty healthy. My hair dresser recommended this shampoo for me.
- Asked by Lori
- Official Answer By Joico - Brand EngageHi Lori! Thanks for asking. You can absolutely use the Defy Damage Protective Shampoo & Conditioner daily! Based on what you have shared it would be a great fit! ✨💕Was this answer helpful to you
- Q
What's the difference between the Defy Damage Protective Shampoo and the Defy Detox Shampoo?
- Asked by B Lit
- Official Answer By Joico - Brand EngageHi B Lit! Thanks for your question. The Joico Defy Damage Detox Shampoo includes a clarifying formula that dives deep to leave hair and scalp feeling clean while being gentle on color, without leaving hair feeling stripped or dry. We recommend the Joico Defy Damage Detox Shampoo to be used twice monthly to keep hair free of product and hard water buildup that can leave it feeling rough and looking dull. The Joico Defy Damage Protective Shampoo is a gentle daily cleanser that swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I used to use the color endure. Im disappointed its no longer available. What did you replace it with? I have bleach in my hair and the color endure shampoo and conditioner made my hair so soft. The color safe you have now that I tried did nothing.
- Asked by Kakyev
- Official Answer By Joico - Brand EngageHi Kakyev! Thank you for sharing your concerns. Based on what you have shared we would recommend the Joico K-PAK Color Therapy Color Protecting Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
I have thick slightly wavy color treated hair that is in good condition. I want a shampoo that won't weigh my hair down. Is this the choice for me?
- Asked by MA
- Official Answer By Joico - Brand EngageHi Ma! Thank you for your question. Based on what you have shared, the Joico Defy Damage Protective Collection would be a good fit for you. Get ready to fall in love! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
1016 ReviewsWrite a Review
94%
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner
For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...
Versus
Most Helpful Critical Review
Everything you do NOT want your hair to be
Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...
1016 results
I already have purchased more of this product line.
Hair Type Straight Hair
I have very thin hair, and this product gives me volume...so I look like I have HAIR!
More like defy protection
Hair Type Wavy Hair
I was perplexed for months, got supplements, medicine, light therapy, you name it. After reading these reviews I have no doubt that this product is a direct result of my hair loss. There are so many reviews saying the same thing. I feel cheated, and robbed. I would like a full refund if not a class action lawsuit.
Great Shampoo!
Hair Type Wavy Hair
Jioco makes great products.
Smells and works amazing
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
This shampoo became my go to and is something j always keep stocked in my shower. It smells wonderful! You only need to use a small amount and it easily works into a noce rich lather. It leaves my hair feeling soft even before putting conditioner in. Leaves my hair looking and smelling great. It really helps cut the frizz down.
Love it
I switch up shampoos often cause im not sure what works well for my hair. I have been impressed with the way this leaves my hair feeling. I have noticed it is easier to brush through my hair after using and my hair feels less frizzy. Will be going back to this shampoo wheh finished.