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Joico Defy Damage In A Flash 7-Second Bond Builder
or
Summary
With the innovative power of Defy Damage, Joico In A Flash helps build bonds - delivering a dazzling, 7-second transformation you can see and feel.
Benefits
- Hair is up to 20X more resistant to breakage*
- Creates bonds and strengthens the hair structure
- Leaves hair silky smooth without weighing down
- Safe for color-treated hair
- PETA-approved, global animal test-free
Formulated Without
- Silicones
Disclaimers
- *Against combing breakage on damaged hair vs. untreated
Item 2621726
Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns into a creamy texture. Leave in for 7 seconds. Rinse.
Propylene Glycol, Alcohol Denat., Myristyl Alcohol, Dicaprylyl Carbonate, Aqua (Water, Eau), Glycerin, Caprylic/Capric Triglyceride, Cetrimonium Chloride, Parfum (Fragrance), Peg-7 Glyceryl Cocoate, Hydrolyzed Pearl, Hydrolyzed Keratin, Cetyl Alcohol, Citric Acid, Lauryl Alcohol, Sorbic Acid, Potassium Sorbate, Phenoxyethanol, Geraniol, Benzyl Alcohol, Linalool, Limonene, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Benzyl Salicylate.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Silky smooth
I was introduced to the line from my hairdresser. The tantalizing smell had me asking what she was using? Joico she replied, all hairdressers use it!! I went home with the defy shampoo and conditioner(dark purple/maroon bottles). I used it it sparingly because it smelled good and made my hair so so...
Most Helpful Critical Review
Looked great at first
I was really excited to try this stuff after reading all the great reviews. When I initially finished styling afterward, my hair did look very smooth and silky. A few hours later it looked clumpy, as if it was dirty and greasy. It wasn't, but it looked that way. When I finally got home to comb it ou...
22 results
Worked but…
It worked well the first day, but the next day my hair was dry again and not manageable. For the price, I'd stick with tried and true Pureology Hydrate. Now that's worth it!
Looked great at first
Hair Type Wavy Hair
I was really excited to try this stuff after reading all the great reviews. When I initially finished styling afterward, my hair did look very smooth and silky. A few hours later it looked clumpy, as if it was dirty and greasy. It wasn't, but it looked that way. When I finally got home to comb it out, it was pretty tangled so I took it out of my shower and put it in the trash.
surprised how much I like it!
I have tried several different brands of these products (both luxury and drugstore) this one has been the most effective for my hair. I have fine-med hair with bleach damage and breakage. I do my best to do all the different bonding treatments, pre shampoo oils, deep conditioners, leave in blending treatments, etc. adding another product has to actually work if im gonna spend the money and time. I have to say this has been a really great addition to my routine. It is quick and easy. My hair stays shiner and smoother for longer than it usually does. My ends feel mpre moisturized and less frizzy. I will definitely repurchase as it seems to work better than most of the hair masks I use (and I have tried them all at this point)
It works, but
I do like this product and am buying it again because it does a great job working quickly and giving my very dry, curly hair a moisturized, smooth finish. Just two comments: the smell isn't a deal breaker, but it's not pleasant, and the results seem very temporary.
Will purchase again
Love how fast this works. It is lightweight; doesnt weigh my fine, thin hair down. My hair feels softer and healthier after use!