Not Your Mother's Curl Talk Flash Freeze Gel

Gel is the only thing that will make my curls defined (I've tried multiple creams and they just don't do the job) and this gel is great!

Best drugstore hardhold gel. Including luxury items, this is the second longest lasting strong hold gel out of everyone I've ever tried. Too bad it's fragranced. NYM, please make a fragrance-free version of this, just like your mousse and curl cream. Then...then this could truly be perfection! Pros: holds well through anything. Lasts. Doesn't weigh down hair. Con: has fragrance. The eczema on my hand and neck hates it. My hair loves the gel tho.

This does give super hard hold, like your hair will maintain its place until you break up the "molded hair" and move it.. I used it mainly for slick backs and smoothing of the front so I can't speak to cast given to entire head of hair. It did get flakely if left in for than one day (or if you broke it up) and is hard to wash out. After half a bottle I start noticing my hair was much drier than normal and now that I read SLS was added to it, that makes sense. Won't repurchase.

The Not Your Mother's Hard Hold gel was my absolute holy grail product for my fine, wavy hair. I ordered this Flash Freeze gel thinking it was the same product -- it is NOT, and I'm very upset Not Your Mother's has discontinued their Hard Hold gel in favor of this inferior product. I gave it a good try for several months, and while it does hold my waves, it comes at a cost of dandruff-looking flakes and scalp irritation that I'm not willing to pay. That "same great formula" note in the product photos is a COMPLETE LIE. I don't mind a packaging or a name change, but the formula is absolutely not the same. Why in the world is Sodium Lauryl Sulfate an ingredient in a product meant to be left on the hair for an extended period of time? (It's not listed on this page, so perhaps they've reformulated this product again, but it is definitely listed on the bottle I received several months ago.) Citronellol, Limonene, and Linalool are also common irritants that this product has added, and my hair and scalp don't agree with them. The Hard Hold gel worked flawlessly without all of these irritants. so I don't see the point of them being in here. Why change what isn't broken???? I used to trust Not Your Mother's as a brand, but not anymore. If anyone in charge of product development at Not Your Mother's happens to read this, please bring back the Hard Hold gel *in its original formulation* and I'll sing your praises forever. Until then, I'm heartbroken that I have to search for a new holy grail gel after the years I already spent searching for the Hard Hold gel.

I used the Hard Hold gel on my wavy/curly hair for 3+ years. I loved it for the great cast and I only needed to use a little for great results. Last time I ordered, I received one bottle of the Hard Hold and one bottle of the Flash Freeze because they were reformulating it and the sku had not changed. This week I had multiple bad wash days in a row, with really stringy and frizzy hair. The only thing that changed in my routine was that my Hard Hold bottle ran out and I started on the Flash Freeze bottle. I'm disappointed that I need to find something new. I recommended the previous formulation to all my curly friends!