Product Reviews Rated 4.51 out of 5 stars
68 Reviews
Most Helpful Positive Review BEST PRODUCTS EVER I use this product about 2-3 times a week as the only shampoo in my line up. I started using it to decrease the brassy color in my blonde hair and you see immediate results! I now have blue hair, but it's gentle enough that it's not stripping the color out at a crazy fast pace. I've seen a drastic change in my hair quality and hair growth since I first started using it in March. It's amazing how a little bit goes a long way and it can get me through 2-3months before I start running low. The shampoo itself can make your hair feel dryer than normal in the shower, but the conditioner punches through that instantly! So it's a must buy for both! Look to the conditioner for my individual review there!
Most Helpful Critical Review Great CRUELTY FREE Product I was looking for a vegan purple shampoo to tone my blonde/silver hair. I live a vegan and nontoxic lifestyle and this was the closest I could find! It is cruelty free and sulfate/ paraben free. I use it about once a week now to tone my hair. I leave it on for about 5 minutes in the shower and follow up with my Young Living lavender mint shampoo. The only con is that it is extremely drying so I would recommend a hydrating conditioner afterwards.
Reviewed by 68 customers FAVORITE 5
Katie from Hayfield, MN
This has become hands down, my favorite purple shampoo, along with their conditioner!! I would recommend to anyone!
Great purple shampoo 5
Gaynell from Owensboro
I use this shampoo once or twice a week as needed. It takes the brassy tones right out of my hair. Leaves a great cool blonde tone. The conditioner is great too!
Great for some hair types, just not mine 4
Rubear11 from Asheville
I usually love the dpHue products, but this one is not the right fit for me. Unfortunately, it prematurely darkened my highlights. My hair is now noticeably darker and I won't have quite as much time until my next hair appointment. If you don't want your color toned, don't use this product.
Yes 5
Nuggett from Billings, MT
I love every product so far and my hair is looking great! I was disappointed by the box when I opened. Justin is so awesome I hoped for a little "about me" story inside or something fun about the company. And maybe come in a cuter box besides just a plain old cardboard box.
Definitely wold buy again 5
Vicki from Colorado Springs, Co
I could definitely tell how much brighter my hair was after one wash. I live the smell of this shampoo as well
Run don't walk to purchase this shampoo! 5
Mel from MA
I used it once and could feel an immediate difference. My hair felt so soft and HEALTHY! I used it with the brightening powder and the conditioner and it was the perfect trio.
I had both my Mom and my MIL try all 3 products and immediately purchase as well.
Highly recommend!
Impressive! 5
Maya Papaya from Folsom, ca
I've tried a ton of purple champions, from pricey to cheaper. This one made a huge difference on the first try. Did not dry out my hair either
Works for my "silver" hair 5
Kal from Annapolis md
I bought this purple shampoo to keep my gray from yellowing. So dad so good- have only had it a few weeks
Yes I would 5
Stephanie from Nashville, TN
Smells wonderful and my hair looks amazing.
Great toning 5
Paige from Cleveland, OH
I've used plenty of purple shampoos, but very few do I notice such an obvious improvement as I did with this one.
Good but not great 3
Lindsey from USA
I was a little sad that I didn't love this shampoo and conditioner. It smells great and it does brighten my blonde but my hair doesn't feel clean after using. My hair is thin and I found that I have to use more product than usual to get my entire scalp clean. The bottle is 8.5 ounces and most shampoos are 10 ounces so it seems much smaller.
Best purple shampoo ever! 5
Robin from USA
Wow just wow! I used the blonde purple shampoo for the first time today and my blonde is so pretty and bright! I have tried at least 6 different purple shampoos and this one is by far my favorite!! I cannot wait to try the paste I ordered too! Thank you so much! ❤️
I would not buy again 1
Erika from Elk Grove
I purchased this product due to the high ratings. Did not do anything to help with my brassy hair.
Great products 5
Star from USA
Love all their products, awesome job., thank you
Yes!! 5
Shelly from Kentucky
This product really works. It doesn't dry my hair out like other purple shampoos do. I highly recommend it.
Not thrilled by any means 1
Erblina M from USA
I love dpHue's glosses, so I figured that I might as well try some of their other products. I had read pretty good reviews about the Cool shampoo and conditioner, so I ordered both and literally there was no difference to my hair except that it made it dryer than the sharah dessert. Now I've been blonde for 3/4 of my life, and I know to only use purple shampoo once a week, which was what I was doing. very much disappointed in both these products. The worst part is, my hair still has brassy tones. I would not recommend.
Better Be Blonde 5
KB from NJ
I'm always looking for a "purple shampoo" that will help brighten my blonde. I bought the shampoo & conditioner combo and it left my hair SUPER SOFT, and CLEAN for longer than I anticipated! I love it. BIG FAN.
The Best 5
Rebecca from USA
I love this shampoo and after two shampoos, the brassy color is completely gone. This shampoo smells great and lathers really well. I will definitely continue to purchase more bottles and recommend this shampoo to all of the blondes I know!
Wonderful Product! 4
Jay from Kent, WA
Great for brightening my hair and keeping it from getting too brassy. A little on the pricey side for color shampoo but it works and smells great, so I think its worth the splurge!
freshen up without going to the salon 5
mama q from apple valley, ca
love the way it make my hair feel and look
AMAZING!!!! 5
Rhi from Columbia, Mo
After the very. first. wash I noticed a huge difference in the tone of my blonde hair. I've been using Matrix So Silver and it just wasn't doing it for me. I'm not sure how it works as a single shampoo because I use Paul Mitchell Awapuhi before I use this in order to cleanse my scalp, but after just the first use and getting almost platinum tone, 10/10 recommend! I didn't even use the conditioner to this and it still works magically!
The first that has worked as advertised 5
4 Reviews from Michigan
This works really well for my naturally white hair. It doesn't leave my hair dry like other purple products. I love that it is doesn't have sulfates and is cruelty free. Using it weekly has totally removed all of the gold/yellow tones that were in my hair and left it almost ashy. Love it.
Love Shampoo 5
Lauren from USA
I've been using DP Hue Cool Blonde for a while now and I haven't had any issues with the shampoo. It leaves my hair soft, without a brassy tone and it ships right to you. I recommend for any blondes. I am a dirty blonde and it works just fine!
Great product 5
Tricia from USA
I have tried 3 other purple shampoo products and this one is the best.
I dont need to apply as much as others and it has a nice lather to it. Purple shampoos are drying, but this one isnt. I wont use other brands now that I have found this one.
Okay but nothing great 3
Dburk from VT
I have used color correcting purple shampoo and conditioners before. This one will help with the brassy and red hues in your blonde hair but it is drying.