Product Reviews Rated 4.55 out of 5 stars
722 Reviews
Most Helpful Positive Review Must Try This is by far the best cleanser I've ever used. I have sensitive mature and problem skin which has sent me on a journey of searching for proper skin care. My initial task was to find something wouldn't make my face itchy, which I did found a few good products, such as Purity from Philosophy and Honey and oats cleanser from Michael Todds...They turned my world for the better for sure. But when I used this Confidence in a cleanser, I enter a totally different realm...my face has turned so smooth, no dry patch any more or greasy in the morning...Foundation goes on sooooooo much better when you have good skin... what a difference! I recommend it 110%.
Most Helpful Critical Review It "transformed" my skin...but not in a good way I purchased this cleanser after my favorite Murad face wash was discontinued. I had high hopes for this product because - for the most part - it has overwhelmingly positive reviews. I also bought this one because I wanted a non-foaming cleanser that wouldn't dry out my skin but would still take off makeup. Unfortunately, this just didn't work for my sensitive skin.
Pros: 1.) It has a clean lemon scent that doesn't linger after it's washed off. I'm normally pretty sensitive to smells (some scents give me headaches), and this fragrance didn't bother me.
2.) The cleanser removed makeup pretty well.
Cons: 1.) It's irritating to my skin. After using this product every day for a week, my skin is not in good shape; I have small bumps on my forehead and cheeks, I have more breakouts, and my skin is a little red and blotchy. It's not unusual for me to have reactions to cosmetics as I do have sensitive skin, but the packaging does say it's appropriate for "all skin types" - even sensitive.
2.) It burns my eyes (which is a hindrance when taking off eye makeup).
3.) It doesn't hydrate my skin. I have normal/combination skin and, while this cleanser doesn't leave my skin feeling tight, it doesn't add any hydration.
4.) A little bit does NOT go a long way (in my experience). When reviews were saying that a little bit of cleanser goes a long way, I figured a pea-sized amount would be enough to clean my face and neck. Nope. I needed about a quarter-sized amount to adequately clean my face and remove my makeup.
5.) It's not truly "non-foaming." It does have a serum-like texture at first, but it bubbles up a little as you massage the product on your face.
Ultimately, for the price point, I don't think this cleanser is worth it. If you have sensitive skin like me, this product may not work for you.
Reviewed by 722 customers Love This Cleanser! 5
Pale Irish Gal from New Jersey
I have very sensitive, rosacea-prone skin and this face wash is amazing. My skin feels great after using it and it completely removes my foundation without making my skin feel dry and tight. I have definitely seen an improvement since I switched to Confidence in a Cleanser. I'm a happy return customer!
Using for 3+ years 5
pmz from Washington
The whole IT cosmetics skin care line has been my skin care routine for well over 3 years. It has cleared up my acne so much and really has kept my skin looking young and hydrated. It is pricey but well worth it! The cleanser lasts me about 1.5 months (using morning and night). And the moisturizer lasts about 5-6 months. Trust all the comments on it being the holy grail.
Love this cleanser! 5
summer kinda gal from San Diego, CA
Wow! What a great face wash! It takes off all my makeup and leaves my face smooth and soft. Great product.
Love the cleanser, pkg not so much. 5
Npar from Greenville, SC
The cap doesn't close properly and coming back from vacation I'm glad it was in a zip lock bag. Brand new not even open and the cleanser was on everything I had in the bag. I have to store it cap up. Ugh!
I continue to buy this!! 5
greeneyez from Ewing, NJ
I use this every morning in the shower I love it. I get crazy when I think I have none left!! Great product!
I will buy this again. 5
Margy from Surprize Az
It is very rich and creamy. I'm glad I picked up a trial size at the register.
Leaves Face feeling soft and clean 5
Mandy from Oak Ridge TN
This is the best makeup/daily face cleanser I have found. Leaves face feeling moisturized and soft. I have eczema, so needing something gentle but effective on removing makeup was very important and this product meets both needs. Love this product!
My new Holy Grail 5
HandbagJunkie from Chicago
Got this in a set for Christmas and this is the best cleanser I have ever used since my previous all-time favorite, Crema Saponetta by Borghese which is near impossible to find and outrageously priced. It was my secret little indulgence but NOW I have this. It's so creamy, feels like getting a facial while you're using it and afterwards, skin soooo soft.
Awesome Cleanser 5
SandyC from Florida
Started using this and noticed a difference in my skin and it doesn't dry out your skin. It actually feels soft and dewy love it!! Got samples in the anti age moisturizer and night cream and definitely will get full size bottles. Big Confidence in these products for sure!!
Best Facial Cleanser I've Ever Used! 5
Michelle from New Berlin, WI
I'm 31 and have extremely dry skin with some wrinkles and acne. After using this cleanser for the first time, my skin looked brighter and felt fresh & silky smooth. I couldn't believe it!
It was such a relief to find this product. So many cleansers that I've used before were too heavy or too watery and left my skin feeling like it had a layer of product on it, or feeling like I didn't wash my face at all. But this one is exactly what I've been looking for. It deeply cleanses my skin and leaves it feeling soft, not greasy or dirty or heavy.
Also, you only need a small amount. So one package will last a while.
Highly recommend to anyone who has experienced similar issues with cleansers. Not sure if this will work for everyone, but it definitely worked for me!
I have bee purchasing this product for several years 5
Suzie from Naples fl
I love how it makes your face feel so clean and soft
My favorite face wash 5
Nicole from Cleveland, Ohio
This is my favorite face wash. There's a noticeable difference from the first use.
Best ever!!! 5
T from Wisconsin
This is the best facial cleanser I have ever used. It cleans, but doesn't dry my skin. Best overall cleanser I have used and I have definitely spent a lot more on facial products!
Best one 5
May from Fresno
Bought this when it was on sale and I fell in love. I am very picky in face washes but this one is amazing. Does not dry my face, and takes all my makeup off.
I haven't found one to beat it 5
Tiffsmonty from Ca
Repurchased many times tried others and nothing works as well for me. I didn't find it drying or irritating. I love it!
love this cleanser 4
Wendy from eureka ca
this cleanser is amazing but the last one i got online from the black Friday sale had a plastic smell.
I always go back to this 5
Meredith from Omaha, NE
I love this face wash because it gets rid of my makeup and doesn't dry out my skin. I would pick this over any other makeup removing cleanser!
Best gentle cleanser! 5
Watto from London
This has been my morning cleanser for the last 3 years! I love how gentle it is, and my face doesn't feel stripped of moisture after washing it.
This cleanser is IT 5
CJ from GA
I used this cleanser for about two years and last year I started to break out really bad (right at the start of the pandemic and I was always wearing a mask). I decided to switch up my skincare routine because I thought this wasn't cleansing "hard enough."
Fast forward a year and a half and I was still struggling with constant breakouts even after trying a few different cleansers. (I fell into YouTube's skinfluencer world and I was trying a bunch of stuff based on their recommendations even though my skin type was nothing like theirs)
This was on sale Black Friday so I decided to go back to my very basic skincare routine pre-pandemic and see how my skin reacted. I forgot what a DREAM this product is to use. It leaves my face feeling cleansed without drying it out and best of all I haven't had a breakout since going back to this product. This could also be in part due to me not using as many products, but I have tried not using any actives multiple times in the last year and a half and nothing has cleared my skin up quicker than me coming back to just this product.
What I've found is that my skin has started to become more sensitive as I've gotten older and this cleanser is so gentle but works so well for me.
There is no one size fits all for cleansers and there are so many different ones out there, but I personally will be buying this one again and again since it seems to be the only one that doesn't cause me to breakout out.
Definitely my holy grail cleanser.
*as others have said, there is a very faint smell to this cleanser, but I don't find it off putting at all.*
Not for sensitive skin 1
Vee from Tx
My skin sensitivity is a 7/10. I used this for a few days before i had a reaction to it. On day 4 i noticed red splotches on my cheek area and huge dry flaky spots on top of the redness. My skin was burning so bad that i had to use another cleanser to get any residue off and then slathered my face in aquaphor to calm it down. Not really sure why i had a reaction but it was bad.
Compromised moisture barrier, who?! 5
May from Virginia Beach
I have extremely sensitive skin and a destroyed moisture barrier. However, Holy. Grail.
IT Cosmetics Confidence cleanser is AMAZING! I have used it only twice since buying it yesterday and I woke up with GLOWING skin that feels so much better already!
No burning, flakey patches, or tightness, and removed all of my makeup. It has an extremely light citrus smell to it.
Amazing!! I've tried them all 5
AZ SHAWNA15 from AZ
Love this face wash! It's great for my sensitive skin! I love this entire "confidence" collection! Definitely purchasing again and again
Made me break out really bad.. 2
Ana from California
I decided to give it a try since I use the moisturizer in this brand and love it..
But it made me break out really bad and my face got full of bumps all over. Had to return it.
Amazing for dry skin 5
Nadia from Washing
Since I have dry skin I don't see a huge difference when with cleansers so I've always used the common "ceravae" one but I used this one as I got it as a gift and I instantly felt and saw a difference! Love to use it after the removing makeup :)
Great cleanser for my mature combo skin 5
Bea from Ashburn
This is a perfect formula/cleanser for my mature combo/dry skin. I finished the full container and it was a good experience adding this product to my AM routine. Should I buy another one? Of course I will