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Highlights
Summary
Virtue's ColorKick De-Brassing Shampoo is a gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair.
Benefits
- Brightens
- Neutralizes
- Revitalizes
Features
- CONSUMER PERCEPTION (on 57 panelists using product for 2 weeks):
- 95% of women immediately felt their hair color looked more vibrant
- 95% of women felt their hair looked shinier and less brassy after 2 weeks
- 93% of women felt their hair color looked brighter and more revived after 1 week
- PRODUCT AESTHETICS: A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather.
- IDEAL FOR: (1) All shades of natural color (2) All shades of color-treated or highlighted hair (3) Silver and grey tones
- FRAGRANCE: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
Key Ingredients
- Alpha Keratin 60ku: Virtue's proprietary protein which strengthens and repairs all hair types with each use.
- Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair.
Item 2593838
Apply to wet hair. Massage into a rich lather. Rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask. Use 2 to 3 times per week for optimal results, alternating with your current Virtue shampoo.
TIPS: To maintain bright and shiny color, it's important to keep the cuticle flat so light can pass through the hair. Alpha Keratin 60ku fills and smooths any rough patches on the hair shaft, allowing this to happen, while the natural purple colorants help neutralize any unwanted brassy or yellow tones.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disteareth-75 Ipdi, Polyglyceryl-3 Laurate, Coconut Acid, Keratin, Panthenol, Salicylic Acid, Curcuma Longa (Turmeric) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Oryza Sativa (Rice) Bran Extract, Melia Azadirachta Flower Extract, Citrus Limon (Lemon) Peel Extract, Coccinia Indica Fruit Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Madecassoside, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Phytic Acid, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Flower Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Protein, Oryza Sativa (Rice) Extract, Polygonum Bistorta Root Extract, Galactoarabinan, Gluconolactone, Caprylyl/Capryl Glucoside, Camellia Sinensis Leaf Extract, Zinc Gluconate, Caesalpinia Spinosa Fruit Extract, Viola Odorata Flower/Leaf Extract, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Copper Gluconate, Rice Oil Glycereth-8 Esters, Glycerin, Ethylhexylglycerin, Heptyl Glucoside, Sodium Isethionate, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Dilauramidoglutamide Lysine, Xylitol, Trehalose, Magnesium Aspartate, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Citric Acid, Maltodextrin, Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Essential colour maintenance shampoo for dark dimensional br
This product solved the major toning shampoo dilemmas! First, the non-blonde problem. I'm a natural level 4 brunette that picks up red/orange tones in the sun and recently got a lovely balayage with a blend of level 6-8 highlights. With the brunette toning shampoos targeting red/orange tones and pur...
Most Helpful Critical Review
Horrible customer service
The ColorKick shampoo on first use just made my hair color look mousy and dull. I have been trying for three weeks to contact Virtue Labs to return my product to get a refund. I have sent 2 different emails and had no response. I have attempted to call 3 times: no one answers the phone and they have...
285 results
Excellent Brass Fighter
Verified Buyer
Reviewed at
This product was gifted by Virtue. I have color treated, fine texture, thick density hair with my main concerns being damaged/dry ends, brassiness and frizz. The scent is "salon" like but pleasant and has a bit of a slightly floral aspect that I enjoyed. The color was very interesting compared to your typical purple brass fighting products. It's a murky blue-green so I wasn't sure how well it would de-brass but it worked really well in my opinion! It didn't over correct into turning my hair grey-ish purple and it left my scalp and hair feeling clean but not stripped of moisture.
I love it !
Verified Buyer
Reviewed at
I bleached my hair over 3 times because my hair always turns reddish color after I use regular shampoo. I feel like This shampoo helps me stop changing the color and keep the color. I'm glad to be gifted this shampoo
Great Product
Verified Buyer
Reviewed at
I've been using the Virtue Shampoo Colorkick for a few weeks now, and I'm seriously impressed. As someone who dyes their hair regularly, I'm always on the lookout for products that not only protect my color but also nourish my hair — and this shampoo delivers on both. The first thing I noticed was how gentle it felt. It lathers well without stripping my hair, and the scent is light and fresh — not overpowering. After each wash, my hair feels clean but never dry, and over time, I've seen a real difference in how vibrant and healthy my color looks. What makes this shampoo stand out is the brand's proprietary Alpha Keratin 60ku® protein. It helps to repair and strengthen the hair from the inside out, and I've noticed less breakage and smoother ends since I started using it. If you're someone who invests in hair color, this is definitely worth adding to your routine. It protects your color, improves hair texture, and gives your hair that salon-fresh feel at home. Highly recommend! Gifted by virtuelabs
Gentle yet helps tone brassy shades
Verified Buyer
Reviewed at
My hair gets brassy pretty quickly after dying it and this shampoo really helps. I use it once a week and it's enough to keep my brassy shades at bay without drying my hair out. I still need to tone every few months but before I had to go every month. This was gifted by Virtue Labs.
Great shampoo
Verified Buyer
Reviewed at
I use this once in an insulin took the brassiness away in my hair after highlighting my hair. I didn't dry out my hair. I kept my hair hydrated and smooth. I left my hair feeling refreshed and very clean. It looks like I got my hair, professionally toned by using this only. I highly recommend this product. Gifted by Virtue
Questions
Q&A
Showing 5 out of 5 Questions
- Q
Im a brunette with alot of gray that is covered with color my hair has a tendency to look redish orange will this shampoo help
- Asked by Paula
- Official Answer By Virtue - Brand EngageYes! Unlike traditional blue or purple shampoos that use direct dyes to neutralize brassiness, this shampoo gets to the source of the problem by helping remove the buildup that contributes to unwanted warm tones. It's naturally colored, so you don't have to worry about depositing blue or purple pigments onto your hair. Using it 2–3 times a week will help keep your brunette color looking brighter and fresher while also softening, strengthening, and restoring vitality to your hair!Was this answer helpful to you
- Q
Is this product free of sulphites?
- Asked by Tina
- Official Answer By Virtue - Brand EngageYes! Virtue® ColorKick® Blue-Purple De-Brassing Shampoo is formulated without sulfites. It is also sulfate-free, paraben-free, phthalate-free, gluten-free, and free of synthetic colors and dyes.Was this answer helpful to you
- Q
Will it remove heavy brass caused by hard water and/or metals in the water?
- Asked by Brunette
- Official Answer By Virtue - Brand EngageColorKick Blue-Purple De-Brassing Shampoo can help neutralize the yellow and orange tones that make blonde, highlighted, silver or gray hair appear brassy. However, it is not a chelating treatment specifically designed to remove mineral or metal buildup from hard water. If heavy mineral buildup is contributing to the brassiness, we recommend addressing the buildup first, then using ColorKick to help neutralize the remaining unwanted warm tones.Was this answer helpful to you
- Q
Does it work for brunettes?
- Asked by Aeonds
- Official Answer By Virtue - Brand EngageHi, Yes, it works gently and naturally to brighten all hair colors by removing the brassy build-up from the environment.Was this answer helpful to you
- Q
Does this product help combat orange tones too?
- Asked by Gee94
- Official Answer By Virtue - Brand EngageHi, this is a uniquely formulated solution to brassiness. The key is to use it 2-3 times a week to reduce brassiness. Whether you have blonde, strawberry, brunette, or silver/white hair, this will brighten your tone with regular use. That said, our entire line-up, including our De-brassing shampoo, is free of synthetic colors/dyes. Therefore, it works a little differently than a tinted shampoo. This helps eliminate brassiness caused by the environment. But it doesn't work like a typical purple or tinted shampoo, as it isn't leaving a color deposit behind. Therefore, if you're offsetting an orange tone from highlights or dye, you may still want to have a colorist formulate a toner for that. If you simply want your highlights or natural hair tone to stay true to the color you left the salon with or it's natural vibrancy, this is perfect for that.Was this answer helpful to you