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Summary
Wella's Colorcharm Demi-Permanent Cream Hair Color provides shiny, healthy-looking color with less damage. Gloss, tone, refresh or enhance your color.
Benefits
- Refresh faded color for shiny, healthy-looking color with less damage vs. permanent color
- Gentle to use after lightening, permanent wave or chemical relaxing services
- Tone highlights and add new richness or fashion tones to your existing color
- Blends grays
- Gentler for all hair textures vs. permanent color
- Lasts up to 24 washes
- Enriched with Shea butter
- Pleasant fragrance
- Developer required
- Colorcharm Volume 10 Cream Developer is sold separately
- Packaging may vary
Formulated Without
- Ammonia, parabens, gluten, phthalates & animal-derived ingredients
Item 2613459
Using Wella Colorcharm Demi-Permanent Color.
Mix 1 part Wella Colorcharm Demi-Permanent to 2 parts 10 volume Wella Colorcharm Cream Developer (sold separately ) in a non-metal bowl.
Apply color mixture starting at the roots, thoroughly distributing through lengths and ends.
Let the color develop for 20 minutes without heat.
Rinse the color out of the hair until water runs clear, shampoo and condition.
Aqua/Water/ Eau, Cetearyl Alcohol, Ethanolamine, Laureth-3, Sodium Laureth Sulfate, Glyceryl Stearate Se, 2,4-Diaminophenoxyethanol Sulfate, Toluene-2,5-Diamine Sulfate, Sodium Sulfate, Decyltetradecanol, Sodium Lauryl Sulfate, Parfum/Fragrance, Sodium Sulfite, Ascorbic Acid, Resorcinol, Disodium EDTA, Hexyl Cinnamal, Butyrospermum Parkii (Shea) Butter, Sodium Hydroxide, Citric Acid.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Help for Hair Colors!
So I've always wanted red hair, just the bottom half, so I decided to get light copper. Warning: you MUST buy the color cream that it comes with! The dye was very creamy, I thought it wouldn't turn out well. Luckily it did. I got a little worried that it was going to be orange instead the red I requ...
Most Helpful Critical Review
Average
I work in a salon and have used many brands, that being said, I like Wella but there are better out there. The 10 volume developer mixed with the clear color cream does help give a slight glossy shine to the hair. But if you have over colored dry hair you're not going to see much of an improvement, ...
93 results
Beautiful gloss
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Super quality Demi permanent cream hair color, the clear gloss is perfect to add shine to my hair, my hair looks beautiful and shiny, I love it very much!
Worth it!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This is definitely a great product for the value of it the texture was also nice my hair was really looking dull and I needed some shine now my hair is bouncy and shiny it looks and feel silky the packaging is nice the only thing I didn't like is if you squeeze to hard on the color package it can cause a hole in the packaging the scent was not bad at all
Wells color charm
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This permanent cream hair color from Wella is the best I thought it would dry out my hair like other products normally do no not at all my hair feels absolutely moisturized and great after using this product thank you so much
Works
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I received a free product from Influenster and Ulta in exchange for my honest review. I used Wella Charm Creme 10 developer with Wella Demi Permanent Clear Gloss for 20 minutes. This is a ratio of 1 part demi to 2 parts developer. It definitely helped with frizz and added some shine to my hair. I will be considering ginger color shades in the future.
This is clear, it's only for shine!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
If you aren't a professional stylist you may not know this is clear. Clear isn't meant to change the color of the hair. It's supposed to add shine and help seal the cuticle. Almost like a topcoat for nails. ;)