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Madison Reed Color Therapy Hair Mask
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Highlights
Summary
Madison Reed Color Therapy Color Depositing Hair Mask luxuriously and effortlessly refreshes tone and adds intense hydration in just 5 minutes.
Benefits
- Adds smoky ash tones to neutralize brassiness in brunette hair
- In-shower hair mask treatment takes just 5 minutes
- Refreshes existing color while conditioning your hair
- Powered by positively charged SmartDye Technology to deposit color where hair needs it most
- Use 2-3 times per week in place of conditioner - the more often you use it, the more color is deposited
- This shade is not intended for gray coverage
- Cruelty-free: not tested on animals
- Sustainable packaging
- Made in Italy
- Pro Tip: this shade is best for light to dark brown hair to reduce orange and red tones, or to refresh rich, chocolate tones
Key Ingredients
- Keratin to strengthen and fortify hair, restore elasticity, and prevent breakage
- Argan Oil restores shine and nourishes hair from root to tip
- Ginseng Root Extract softens hair and alleviates split ends
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Item 2569989
Shampoo, rinse, and wring out excess water. Apply generously to clean, wet hair in place of conditioner. Wait 5 minutes, and rinse. Use 2-3 times per week.
Water, Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, Amodimethicone, Caprylic/Capric Triglyceride, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Panthenol, Butylene Glycol, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Trideceth-12, Sodium Benzoate, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Linalool, Basic Blue 99, Basic Brown 16, Basic Brown 17, Acid Violet 43, Basic Red 76, Basic Yellow 57.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Extraordinary coverage!!
Finally used the Color Therapy yesterday and I am very impressed with its performance! I have lovely silver grey along my hairline but in order to combat "ageism" in my job search (sadly this is a thing) I am choosing to cover my grey for a time. This Color Therapy is exceptional as an in-between co...
Most Helpful Critical Review
Just a purple mask
An associate at Ulta recommended this to me for my freshly bleached hair, as I didn't want to use developer or anything damaging. I have tried purple and blue shampoos and masks before and that is all this is. Like most of them, it stains your hands, and it dried my hair more than it conditioned. It...
655 results
Get you through to next color
Reviewed at

The hair mask conditioner is great! My hair turns a brassy color about a month before my next color and this product does tone it down.
Does a nice job
Hair Type Wavy Hair
Used the caffe mask which resulted in a nice darkening including coverage of some grays. Worked much better and easier than the expresso demi-permanent color which I tried a few times. It lasted through about 3 washings vs the demi-permanent's one.
Red Alert
Reviewed at

This product is way more pigmented than I expected- instead of a color boost it acts more like a semi permanent dye. It was WAY more red than I wanted and dyed my scalp red too. I had to shampoo again right after just to not look crazy for work. Also did not work evenly so my bangs are super bright and the rest of my hair less so. And yes your tub will be pink.
Same conditioner that comes with the color
Hair Type Wavy Hair
Tried an influencers hack of "box color conditioner" and it was ok but Madison Reeds is great. I use the root touch up occasionally and it comes with the conditioner so now I have access to it without the color. :) Softens hair and relaxes my usual fly aways,
Good product
Hair Type Wavy Hair
Good product, leaves a subtle amount of color. Overall it's okay, but doesn't fully color hair.
Questions
Q&A
Showing 5 out of 36 Questions
- Q
It has been 7 washes, using K18 clarifying shampoo and Redken clarifying creme shampoo. The color has not left my hair. What should I do? What product do I buy to get the color therapy mask out of my hair?
- Asked by duckiezoomie
- Official Answer By Madison Reed - SyndicationThe Color Therapy Mask is a semi permanent color that will gradually fade over time. To fade the tone faster shampooing the hair and allowing the shampoo to sit lathered for several minutes, and repeat the process a few times should help speed this process up.Was this answer helpful to you
- Q
What is the result of using Castagna on bright gold highlights?
- Asked by Beki
- Official Answer By Madison Reed - SyndicationThe results will depend on how light the gold highlights are and how many times you use the Mask. The ore it is used the deeper the tone will be. You can expect a rich bronze tone.Was this answer helpful to you
- Q
My hairdresser used neutral colors which came out way too ashy for me. Will the Dorato hair mask help achieve a more golden color over ashy hair??
- Asked by Mimi
- Official Answer By Madison Reed - SyndicationHello! Yes, the Dorato will add gold tones and help neutralize some ash.Was this answer helpful to you
- Q
Does this cover gray
- Asked by Becky
- Official Answer By Madison Reed - SyndicationThank you for reaching out. Our Color Therapy Masks are designed to refresh faded tones and add beautiful shine to hair that has already been color-treated. While they are not permanent colors and will not provide coverage, they can be a great complement to permanent color, helping to enhance and maintain the vibrancy of your treated hair.Was this answer helpful to you
- Q
I just got red calico hair highlights and want to keep that dark red in it, which color do you recommend and how much do I use within a week or two?
- Asked by Elena
- Official Answer By Madison Reed - SyndicationHello! The Rubino is great for any shade of red. You can use the Color Therapy Mask as often as you feel you need to.Was this answer helpful to you