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Summary
Color Wow Color Security Shampoo is the only 100% clean, sulfate-free shampoo that leaves no residues for truly clean hair + scalp.
Benefits
- One rich-lathering, sulfate-free, residue-free formula for all hair types
- Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health
- For all hair types. Helps promote optimal hair and scalp condition and healthy hair growth. Perfect for extensions
Key Ingredients
- Formulated with a unique sulfate-free blend of 8 gentle cleansers, including a super gentle Japanese amino acid (often found in face washes), that prevents color fade, smooths cuticles and delivers a creamy lather.
Formulated Without
- Sulfates
- Silicone
- Parabens
- Gluten
Item 2647824
- Apply a coin-sized amount to wet hair and massage into lather.
- Rinse.
- Repeat for best results.
- Follow with Color Security Conditioner (sold separately) and style as usual.
Aqua (Water), Sodium Lauryl Sulfoacetate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroamphoacetate, Sodium Methyl 2-Sulfolaurate, Glycerin, Polysorbate 20, Disodium 2-Sulfolaurate, Parfum (Fragrance), PEG-150 Distearate, Sodium Cocoyl Glycinate, Sodium PCA, DMDM Hydantoin, Propylene Glycol, Polyquaternium-22, PPG-2 Hydroxyethyl Cocamide, Disodium Edta, Citric Acid, Hydrolyzed Wheat Protein, Linalool, Butylene Glycol, Butylphenyl Methylpropional, Hexyl Cinnamal, Hydrolyzed Wheat Starch, Quaternium-95, Limonene, Iodopropynyl Butylcarbamate, Tocopheryl Acetate, Propanediol, Phenoxyethanol, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Sorbate, Potassium Benzoate, BHA, Methylparaben, Butylparaben, Ethylparaben, Methylchloroisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Isobutylparaben, Propylparaben, Ethylisothiazolinone, Pentaerythrityl Tetra-DI-T-Butyl Hydroxyhydrocinnamate.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
WOW is Right!
I typically do not write reviews, just read them to make my purchasing decisions, but this product is so awesome, I was compelled to share. I've tried every shampoo and conditioner product known to man, trying to find the perfect product, didn't matter the cost. I finally found it! My hair is fine,...
Most Helpful Critical Review
bad buy
Was excited to try this product. Very disappointed. Dried hair no volume took it back after one use.
3736 results
Great for Fine Curly Hair
Hair Type Wavy Hair
I've been trying the Curly Girl products, but this shampoo and conditioner work better for my fine, curly hair.
My go too!
Hair Type Wavy Hair
I have thin but a lot of hair that is blonde and wavy. It's hard to find something that cleans/detangles and light weight. I love this stuff!
Don't Buy
Purchased this shampoo along with the conditioner. Dried out my hair and it was too harsh. My hair was dry and tangled after using it. Went back to Redken. Wanted to give this brand a try but don't recommend these products.
Um…
I tried it for a couple weeks, It sorta dried my hair out while still having an oily scalp. Thank god I was still able to return it
Delighted that Ulta is now carrying
Hair Type Wavy Hair
I used to order this through the TODAY Show site and then directly from WOW. I inquired a few times or gave suggestions at Ulta branches by inquiring if this brand was sold at Ulta. I like this product b/c it's gentle on my hair (colored). I believe it's lower in surfactants, so it does not lather like crazy but it does cleanse. I have tried a product billed as a "cleansing conditioner" and I did not feel that it adequately cleaned oil, dirt, etc from my scalp. I have oily hair. It's dryer now than years ago but I still can only go max one day between shampoos and I still have to use dry shampoo when I do that. WOW shampoo cleanses w/o stripping and has a pleasant smell. It's gentle enough to use daily.
Questions
Q&A
Showing 5 out of 6 Questions
- Q
Can I use this every time I shampoo? I have highlights but sometimes I worry about using too much protein. Is this ok to use when I wash every other day? Or should I alternate with a moisturizing shampoo?
- Asked by Mel
- Verified Reply - Staff ExpertColor Security Shampoo For All Color-Treated Hair is gentle enough for daily use!Was this answer helpful to you
- Q
What color is the packaging for both the shampoo and conditioner? It looks like the bottles are white. I love the styling products in the clear bottles, was hoping this is clear too.
- Asked by S
- Verified Reply - Staff ExpertThe shampoo and conditioner bottles/tubes are white. They match the One Minute Transformation, the Mousse cans which are also white. The Pop & Lock and the Speed Dry Blow Dry Spray are in clear components. The new Cocktails are in a silver bottle. We hope that this information is helpful!Was this answer helpful to you
- Q
is this only good for natural hair color ?
- Asked by baby red
- Verified Reply - Staff ExpertIt can be used on both natural and color-treated hair!Was this answer helpful to you
- Q
Does the company test on animals?
- Asked by Ashley
- Verified Reply - Staff ExpertColor Wow is not tested on animals and contains no animal-derived ingredients.Was this answer helpful to you
- Q
Hi Does this shampoo OK to use on hair extensions Thanks
- Asked by Dee love beauty
- Verified Reply - Staff ExpertThis product is sulfate-free and very gentle; however, we always recommend to consult either the manufacturer of your extensions or your stylist regarding your extensions' proper care.Was this answer helpful to you