Product Reviews Rated 3.99 out of 5 stars
2029 Reviews
Most Helpful Positive Review Seems to work I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of the product. I washed my hair first and then applied the "stain". I used a lot it seemed and concentrated on my most gray areas. I left it in 2 hours because I wanted maximum color. My hands were stained with the warm brown color and did not come clean with soap and water. I used sink cleaner with bleach and it took the stain right off. I rinsed the product out after 2 hours (cleaned my house while it was processing), applied my normal stying products and blow dried my hair. My hair is very thick and coarse and does not usually hold color well. My hair came out feeling very silky and soft. I could tell a difference in color too. My hair seemed more of a rich tone. I would say this product is like a deep conditioner with a color stain. It did not totally cover my gray but blended it pretty well. Not sure how long it will last as I just used this product.
Most Helpful Critical Review Does not work! Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed it out and was really disappointed. Did NOTHING!!! Returning!!!
Reviewed by 2029 customers It seems to work 4
Blonde from Ca
It really seems to soften the line from a weave. I only used at roots. I am hoping if I use for several washes it will drop Kate color more. I am a dirty blond with a weave. Last weave was terrible. Looked like a skunk
Great for in between! 5
Samantha from Connecticut
I'm a stylist myself and dye my hair jet black but only like to use a Demi permanent dye so this (given I've only used it once so far) seems to be great for refreshing your ends and helping blend my blond regrowth until I get a chance to actually dye my hair! I also noticed some of the negative reviews even admitted to not using the product as directed and seemed upset they didn't get the desired results, but there is obviously a reason for the instructions! I left it on for about 10 min in the shower after washing my hair and I got a great shine and great blending! Also I didn't use too much and it looks like it will last quite a while for the price! I think it's worth! Not sure about the removal process after if you wanted to strip the color but overall seems great!
Copper made my medium blonde hair firetruck red 2
Addie from Atlanta, GA
I previously tried the Keracolor Color + Clenditioner in Copper, and liked the color but found it too drying. While this product was moisturizing and left my hair feeling soft, the Copper shade made my hair (medium blonde) firetruck red! For reference, I applied it on dry hair for about 20 minutes, just as I had done with the Keracolor. Not happy at all, as it's not really a flattering color on me. I may ultimately switch back to the Keracolor Clenditioner in Copper even though it was drying, just because I liked the Copper shade so much better than this one.
It works! 5
Latinagirl from Arizona
I wanted to get rid of my orangy bleached color and return to my natural dark brown color. I followed directions and waited 30' before rinsing it. It turned out beautiful and my hair is silky. I'm in love with this product. No more salon expenses. Wear gloves when you apply it.
Need to try 5
fabyz83 from Los Angeles, Ca
I've purchased this in the pay but always returned because I wasn't sure. Finally I have it a try. Just so you have an idea of my hair. I have natural long hair, I get a hair cut every three months, I do weekly masks at home, and always apply serum to my hair after washing it. My hair is very healthy. So with that said this product worked very well for me. It didn't cover grays, which is not meant to, but it did darken my hair. It was very silky and shiny. I did panic a bit when I saw that it had stained my hands but as long as you wash you should be good.
Great in theory 2
Too Blonde from PA
Leaving a critical review in hopes for product improvement.
Color purchased: Light Brown.
Desired outcome: a hairdresser put too many blonde highlights in my hair a few months ago, was hoping to obtain a cool-toned brown on top of the highlights.
How I used it: massaged in to dry hair and let sit for one hour. Then showered and washed hair.
Outcome: a golden color that has faded over the four days into a strawberry blonde.
Not worth the pricr 1
EM from New Orleans
Thought I'd get shine at least…poor product
Would not buy again! 1
Lo from Mandan, ND
Used the copper on my copper/golden brown hair. Way too much red in it and did nothing to cover my dark blonde roots. Super unimpressed!
Will never use again 1
Nursefoster from Jefferson, GA
Will definitely never buy this product again. Super uneven coverage. Parts of my hair are pink, blonde and a more orange red color. Didn't deep condition my hair at all, it's more dry now than it was before. This product definitely isn't worth the price and I don't recommend it to anybody.
First Impressions - Not Thrilled 3
Lana from Montana
I have dark blonde hair and I get partial highlights every 6-8 months to brighten it up. My stylist always does a gloss treatment and I love it and wanted to try an at home product to use between visits. I picked up the Sheer version of this because I didn't want to deposit color, but just have a nice treatment that added shine and softness. Well I just tried it, so this is my first use. And I don't know how I feel about it. Before treatments and masks I use my clarifying shampoo first, which I only use once every couple weeks. So I did that and applied this product and left it in for about 25 minutes. I let my hair air dry and used no additional products. I can say that my highlights are a bit brighter, but there isn't as much shine as I wanted and absolutely no softness. I normally don't have dry ends and my ends feel very straw like which I hate. I really expected this to make my hair just feel fresh and good and it didn't. I will keep using the rest of the bottle to see if there is something I should change but after the first try, it really wasn't worth the money.
Waste of money 1
Jordan from Florida
The back of the bottle says for full gray coverage leave in for 20 mins, I left in for 30 and still have gray roots. It was black hair dye and should easily have covered up my gray roots, returning ASAP, not worth the money.
Best toning product out there! 5
Stephanie from Illinois
I had very dull bleach blonde hair and wanted more of a golden hair color… kind of like a blake lively look! I tested out a few different products and this one gave me the EXACT results I was looking for. I'm so happy ulta recommended this product… hopefully they never go out of stock 😍
Strawberry blonde 5
Maddie from KY
I wanted to try a semi permanent product to warm up the tone of my recently colored hair which is a dark blonde shade with regular blonde highlights. This strawberry color is perfect for those wanting a natural tone, unlike some of the rose gold/ straight up pink options some other brands have. The color didn't take as much on my natural hair underneath, but beautifully toned down my highlights and gave a warmer true strawberry blonde look. I only left it on for 10 minutes, but will brave the full 20 next time to see how much color payoff I can get. So far, I've had several washes throughout the week and the color is still visible strong, which is good or bad depending on your preference. Color aside the treatment aspect is nice- my hair felt soft afterwards. Overall, I'd 100% buy this again if not regularly, to at home enhance the shade of my hair in between salon visits as I'm too scared to full on dye my hair.
Great color for natural redheads 5
Tul_nora from Tulsa
My red hair has been fading quite a bit since my early 30s and became dull after my second kid. I didn't want to full on color my hair as it scares me to have a "fake" red hair color being a natural redhead . I decided to give this a try and I'm obsessed!!! It doesn't completely cover my grey but it does brighten my hair to its original color and it also hydrates my hair better than any leave-in conditioner that I've ever tried . The strawberry color is perfection!!!!!
It definitely works 4
Toddler diva mom from Michigan
I gave 4 stars because it stated it would wash off with soap and water. I did not have any gloves so I took my chances...it was harder to remove than anticipated. Should be wear gloves and that's it.
Not good for my hair 3
Jenn from Pittsburgh, PA
I love the dpHUE acv products, so I also wanted to love this. I have salon created pale blonde hair and as the weeks pass between visits, it begins to get a little drab looking. I have a few products in my arsenal to tackle this, but to have the color deposit gloss sounded to good to be true. And it was, for me.
I've tried it a few times to make sure I wasn't seeing things, or some weird circumstance and, despite saying pale blonde on the bottle, it actually makes my hair dark, dirty blonde, almost orange-y. it's very disappointing to get ready for a night out, only to end up with extra blah hair. I'm returning and sticking with the products that have proven they help bring the life, luster, and vibrance back into my blonde when it needs a little boost.
Top 3 Beauty Products I Own 5
Carmen from Tampa, FL
Left my hair full of color and shine. I cannot say enough good things. I am gonna use this and skip the hair dye all together. I wouldn't recommend this for people who are looking to change hair color entirely. But if you want to touch up your ends.
Leave on longer for better coverage 4
Denise from Mission Viejo, CA
Used light brown. Left it on for 40 minutes. Didn't cover grays or seem to leave much if any color on my hair. Will use more product and leave on for 45-60 minutes next time.
Amazing product! 5
Angel77 from Ohio
I use in between coloring. The shade is gorgeous. I leave it on for 20min. Soft. Beautiful color. Shine. It doesn't damage my hair or cause it or fall out. I use gloves so no stains on hands . It comes off easily with any cleanser you use on your skin. I was able to get this on sale and i was able to get a few uses out of the bottle. It's saved me $ and it's truly a wonderful product . I love it !
Tones and brightens dull hair 5
Devin from Atlanta
This copper gloss toned my natural red hair and made it silky smooth. I leave it on for 30-35 minutes, the maximum the bottle says. Make sure to brush hair before putting in hair or else it will look streaky.
Only work a little 2
Searching for the next big thing from Baton Rouge, La
You basically just put it in your hair like shampoo and let it set, which is a great concept, it did stain my hands but came off most of them just not around my nails.
DO NOT BUY THIS-STAINS HAIR 1
Taylor from Boynton beach
I had highlighted blonde hair and wanted to add a copper tone to my hair. A hair consultant at Ulta told me that the pigment would fade and not pick up too dark. I bought the copper color and it turned my hair peachy/pink. Won't even strip with 40 volume bleach.
Traffic cone orange (copper) 3
Carolyn from Greenwood, SC
I have naturally sandy blonde/light brown (kinda mousy, tbh, somewhere between the two), with highlights, and wanted a pretty coppery, warm red gloss. The color is pretty where there are no highlights, but on the light blonde, it is neon orange. I have a money piece, so that means right around my face is a chunk of orange, but it's not too bad on the rest of my hair, but I will be trying Auburn over it🤷♀️
Works but you have to leave it on a long time 4
Kly from Tempe, AZ
I purchased this as a way to help cover my gray growth. Note, I only have gray in one section of my hair so it is literally a small patch for now. I followed the instructions and it did not work at all. I almost tossed it but then read other reviews that stated to keep it on for up to 2 hours! I was a little shocked but it works. So, I applied to dry (not wet hair per other reviews) I left it on for a good 90 minutes and it worked. Now my hair is dark brown, it didn't make the gray area dark brown (I purchased this shade) rather like a brassy brown but it is better than gray. I would say though if you have more gray you may want to either try black to try to get it darker or avoid this altogether as I don't think you want all over gray roots looking brassy. It works for me since I only have a patch and this just allows the gray to not shine through as much and will take like root touch up powder better . I think it worth a try, but again I think next time I will try black to see if I can actually get more of a dark brown color as their shade of dark brown didn't work fully on gray hair roots.
I live my dark hair 5
Stephanie from San Diego ca
I love this product. I don't know why the bad reviews. Maybe cause I purchase black. Soo my hair used to be super dark / black. Now it has turned into a dark brown but I hate it. I missed my black hair. Sooo long time ago decided to box dye it black but color fade off super fast and it wasn't worth it getting it damaged. So, my stylist recommended a dark toner and he'd always charge me around 100 usd plus my haircut. So I researched products and came across this one. I bought it and honestly I loved it. Besides it doesn't damage my hair, it gives it so much shine and natural black ! Which is perfect for me. I wash my hair 2 x weekly so it last around a over a month for me. I wish I could take pics. My hair is bomb. People ask me all the tome and I recommend this product ! Few of my ig followers purchased it as well!! Soooo I'm in love and sad I missed the sale LOL
