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Highlights
Summary
dpHUE Gloss+ is a semi-permanent deep conditioning formula that deposits rich color in just 3-20 mins. The Gloss+ family includes 13 available hydrating pigmented shades and 1 sheer hue, leaving hair soft, luminous, and deeply moisturized for up to 8 washes.
Benefits
- Color boost with crazy healthy shine
- Works on natural or color treated hair
- Deep conditioning treatment
- Semi-permanent results
- Can be used as often as desired without any damage to hair
- No peroxide, ammonia or mixing
- Available in many shades
- Shades match and can be used with dpHUE Permanent Root Touch-Up Kit and dpHUE Color Touch Up Spray
- 2022 Harper's Bazaar "Best Gloss" Hair Award Winner
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
Item 2544605
Apply to clean, damp hair. Leave on for 3-20 minutes, depending on desired effect. Rinse thoroughly. Use as needed, whenever you want a color boost and to add extra shine. Lasts up to ten shampoos. All Gloss+ shades can be mixed with Sheer to create your ideal Gloss+ shade.
Water/Aqua/Eau, Cetearyl Alcohol, Propylene Glycol, Behentrimonium Chloride, Dimethicone, Polyquaternium-10, Triethanolamine, Parfum (Fragrance), Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Basic Blue 99, Basic Brown 17.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 289 Questions
- Q
Can I add my own conditioner to the color gloss before applying so I can dilute the color payoff (I dont want a drastic change)
- Asked by Audrey
- Official Answer By dpHUE - Brand EngageThanks for your question! We don’t recommend mixing conditioner into Color Dream, since the color creme and activator were specifically formulated together as a demi-permanent color to provide a beautiful color result. If you’re looking for a less drastic change, a good option is our Gloss+ semi-permanent color-depositing deep conditioner. There are 13 shades to chose from (1 could be closer to your hair color); leave on 3-20 minutes and fades in up to 8 washes.Was this answer helpful to you
- Q
what are the ingredients?
- Asked by Semi Color question
- Official Answer By dpHUE - Brand EngageThanks for your question! The full ingredient list for each Gloss+ shade can be found on the product’s detail page. Just scroll to the right-hand side under the “Summary” section and click “Ingredients” to expand and view the full ingredient list. Let us know if you need help finding a specific shade or have questions about a particular ingredientWas this answer helpful to you
- Q
Does this help with greying roots?
- Asked by Janet
- Official Answer By dpHUE - Brand EngageThanks for your question! Gloss+ is a semi-permanent color, so it won’t fully cover grays like a permanent hair dye. That said, it can help soften the appearance of grays by adding a light tint that blends them more naturally with your overall color. Results vary from person to person, so we always suggest doing a strand test first to see how it looks on your hair.Was this answer helpful to you
- Q
What colors should I use if my is starting to get white!!
- Asked by Hair color
- Official Answer By dpHUE - Brand EngageThanks for your question! If your hair is just starting to turn white or gray and you’re looking to enhance your overall color and blend the grays, but not quite ready for permanent hair color, then Gloss+ can help by subtly blending those lighter strands with a tint—though it won’t fully cover them like a permanent dye. For a natural look, choose a Gloss+ shade that matches your current base color. If you have dark brown hair, for example, go with Medium Brown or Dark Brown. These shades can gently tint the white hairs for a more blended appearance while keeping your overall tone consistent. Just note that results can vary depending on your hair type and the amount of white or gray—so we always recommend doing a strand test first!Was this answer helpful to you
- Q
I have been using 2 parts light brown to 1 part copper to achieve the natural red brown/Auburn shade that matches my natural. Would the Auburn shade be a good alternative to always having to custom mix? I don't want that burgundy or Crayola red tone, more chestnut brown. Thanks in advance!
- Asked by Mattie
- Official Answer By dpHUE - Brand EngageGloss+ Auburn could be a great alternative to your current Light Brown + Copper mix. It’s a warm red-brown shade that may give you a similar result without the custom blending. Since you’re looking for a natural, chestnut finish (not burgundy), we recommend doing a strand test first to make sure the tone works for your hair and goal. If it skews too red, you can always adjust with a bit of Light Brown or Sheer.Was this answer helpful to you
Reviews
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Most Helpful Positive Review
Seems to work
I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of th...
Most Helpful Critical Review
Does not work!
Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed ...
980 results
Honestly I was Skeptical
So, I'm trying to give up dyeing my hair in 2026. I haven't seen my natural color in 8 years. And the dyeing is just killing my hair. So i tried this all because my hair dresser cancelled on me. I had really faded brown and lots of red was peaking through. This really toned down my hair and looks extremely similar to my natural. I did go in sections, comb through, and waited 20 minutes. But it really blended my hair out. I think I'm done with hair dye. ❤️
Just no
This product somehow dried my hair out more, and did not cover up my little bit of blonde seeping through. 0/10
How is this sold at Ulta?
Hair Type Very Curly Hair
The results were non existent. It did not add any tone or shine to the hair. It's essentially over priced conditioner that didn't even condition my hair let alone help with color- AT ALL! Don't waste your time or money.
This covered my greys!!!! Wow
Hair Type Very Curly Hair
I am sold on this product! It actually covered my stubborn grey hair! Permanent hair color has a hard time covering gray! I absolutely recommend this product.
works well, i've tried three different colors over the years
this is great in between salon appointments if you want to tint your hair with more vibrant color or darker. (i always leave it on for more like 10-20 minutes) I had dyed red hair for many years (all sorts of shades, bright red, more ginger, cowboy copper, dark red brown) and the copper or strawberry have been great to help get a bit more color when the bleach starts showing through more. I also dyed my hair dark brown almost black and it faded so quickly so I use the dark brown to make my hair darker and it works well. I notice a difference for sure. I just recently went blonde and I am going to be using the light blonde. My inital color hasnt really faded so Ill have to wait and see how well the blonde works, but I also love how it helps smoothe my hair as it is a gloss.