Product Reviews Rated 3.59 out of 5 stars
17 Reviews
Most Helpful Positive Review 4 weeks in so far so good I got this product about 4 weeks ago and I honestly see the difference. For reference I got a balayage done 6 months ago and bc of covid I haven't been able to get back to the salon so my hair began to turn reddish/brassy. I started this shampoo about a month ago and my hair is now a nice dark honey blonde color it is undoing months of fading!!!!. It definitely lifts brass for those of us brunettes to blonde. I use it once a week sometimes twice. As for hair dryness it does dry me out a little and I use olaplex or kerastase masks so I don't recommend using it more than once a week if you're not doing hair masks.
Most Helpful Critical Review Turned my blonde blue I bought this to help lift my yellow and brassy tones off my bleached hair. First two uses went great and the results were slow but working. Third use, I did use it dry, but it turned parts of my hair blue/greenish!! Took several washes to get it to even dull down and then it seemed like forever after that to get the subtle gone. Tried it again several days after the blue was finally gone just to see if it was from the dry run.. same thing happened again, blueish/green strands of hair. Safe to say I will be returning. I really love this brand too :(
Reviewed by 17 customers Worst blue shampoo I've ever used 1
Sarah from TN
This is the worst blue shampoo I've ever used. Ivey had it for a while now and I even use it every single time I wash my hair. I always leave it on for several minutes. It does absolutely nothing. So disappointed as we use other Joico products from time to time at the salon I work at so I had pretty high hopes for this shampoo.
Amazing for brass 5
Amie from Salem, MA
I bleach my roots and tone with this shampoo alone, it works. If you read the directions it's designed to last through 12 washes, so it's not something you want to use every time you wash. It's potent and will turn your blonde hair greenish blue if you over use it. It's not for ashy blonde but for creating a nice neutral, natural clean looking blonde. The aqua shade of it will tone out orange and red while slightly toning any yellow into a natural blonde color. You want some yellow in your hair to have a true blonde shade. If you're looking for ash tones then you def want to go for the violet shampoo instead. Well I really love this shampoo and hope this helps.
Great stuff!!! 5
MauiNoKaOi from Henderson, NV
It seems to do the job. Love the scent! My hair didn't feel any different in texture after using it. Definitely will buy again!
It heps 5
Dawn from Vacaville, CA
I recently used a color remover on my hair to remove red hair color. Most of the color is gone but it left a copper tone to my light brown hair. This shampoo/conditioner got rid of all that copper. It smells great and left my hair feeling healthy!
Overall didn't work for me 3
BlueSue from California
This brand was recommended by my hairstylist and I do love this brand, but this shampoo just didn't cut it — I purchased it along with the conditioner and used Olaplex No. 5 first to help with any drying effects and as far as drying, my hair felt moisturized which was nice but it did nothing for the brassiness. The shampoo is somewhat dark blue and the conditioner is light almost baby blue! Will be returning.
Performs, but hate how it makes my hair feel 3
DaniW from Ohio
It does seem to keep my hair from getting brassy, but I hate how it makes my hair feel. It also seems like my hair gets oiler faster after using it.
awful 3
chels from alabama
May be the worst shampoo I've used. It feels like there is wax coating my hair and I've not noticed any effect on toning.
Love it 5
Iman from San Diego California
Very good quality, I love it
One of the better brands of blue shampoo! 4
SuziQ. from Redding
Left my hair clean and soft but doesn't lather much. That is my only con.
Turned my blonde blue 1
Kare from Bowling Green KY
I bought this to help lift my yellow and brassy tones off my bleached hair. First two uses went great and the results were slow but working. Third use, I did use it dry, but it turned parts of my hair blue/greenish!! Took several washes to get it to even dull down and then it seemed like forever after that to get the subtle gone. Tried it again several days after the blue was finally gone just to see if it was from the dry run.. same thing happened again, blueish/green strands of hair. Safe to say I will be returning. I really love this brand too :(
My silvers are so sparkly! 5
Elise from Kansas City, MO
I use this once a week (Mondays) to keep my silver and blonde hair free of yellow tones. I get in the slower, put gloves on, and apply it directly to my dry hair (avoiding the roots). After I massage it in, I add just a little water to slightly lather. Put it up in a shower cap and leave on for 5-8 minutes. Rinse, condition with Joico K-PAK treatment, and it comes out beautifully. I have long, straight hair—this is an amazing product that has allowed me to avoid the salon during COVID.
i do not like at all 1
em from texas
made my hair fall out so much in the shower and after
Would absolutely recommend again and again 5
MGAN from PA
Love this! Personally, my hair pulls red after bleaching. This shampoo literally turns red tones into nicer, softer caramel timbres, in just one use.
Awesome! 5
Belle from Rancho Cucamonga
It gives more shine to my hair.
My hands are blue 2
Mathismom12 from Fort Worth
I have used other brands as far as purple/blue shampoo and never had it stain my hands. It was so blue! The shampoo however did not lather well and foam up as I would like. I had to use a lot of product and for the price I don't think I'll be buying again. I felt it dried my hair out and didn't change anything.
It's ok 3
Gianna from Chicago
My hair is a light/medium brown. I've used this shampoo 3 times and I have not noticed a difference in terms of brassiness. What I have noticed is that my scalp doesn't get oily fast with this shampoo.
4 weeks in so far so good 5
xo from Los Angeles
I got this product about 4 weeks ago and I honestly see the difference. For reference I got a balayage done 6 months ago and bc of covid I haven't been able to get back to the salon so my hair began to turn reddish/brassy. I started this shampoo about a month ago and my hair is now a nice dark honey blonde color it is undoing months of fading!!!!. It definitely lifts brass for those of us brunettes to blonde. I use it once a week sometimes twice. As for hair dryness it does dry me out a little and I use olaplex or kerastase masks so I don't recommend using it more than once a week if you're not doing hair masks.