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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Joico's Color Balance Blue Shampoo instantly neutralizes brassy/orange tones on lightened brown hair, while re-strengthening and protecting hair.
Benefits
- Instantly neutralizes unwanted orange and brassy tones
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Controls static
- Gently cleanses
- Neutralizes unwanted orange and brassy tones
- Boosts shine and controls static
- *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together
Key Ingredients
- BLUE PIGMENTS directly attach to the hair and instantly neutralize unwanted orange tones and brassiness.
- GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
- SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3x per week, alternating with regular shampoo. Follow with Color Balance Blue Conditioner for best results.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyquaternium-47, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Blue 1 (CI 42090).
Free gift with purchase
Free gift with purchase
Free Defy Damage KBOND20 Power Masque travel size with $30 Joico purchase (valid thru 6/28/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 8 Questions
- Q
Will this shampoo remove the orange tint in bleach blonde hair?
- Asked by Blondie
- Official Answer By Joico - Brand EngageHi Blondie! Thank you for your question! The Color Balance Blue Collection will neutralize unwanted orange tones and brassiness throughout the hair. We would recommended pairing the shampoo with the conditioner for best results. Also, we would highly recommend applying only to the unwanted brassy or orange tones. With the strong blue pigment, it may turn any lighter blonde sections an undesirable shade, since yellow + blue = green. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Will this product get out orange tones in bleach blonde hair?
- Asked by Denise
- Official Answer By Joico - Brand EngageHi Blondie! Thank you for your question! The Color Balance Blue Collection will neutralize unwanted orange tones and brassiness throughout the hair. We would recommended pairing the shampoo with the conditioner for best results. Also, we would highly recommend applying only to the unwanted brassy or orange tones. With the strong blue pigment, it may turn any lighter blonde sections an undesirable shade, since yellow + blue = green. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is the product safe for color treated hair?
- Asked by M
- Official Answer By Joico - Brand EngageHi M! Thanks for your question. Absolutely, all of the Joico Collections are safe for color treated hair! Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this product sulfate free?
- Asked by CMichelle
- Official Answer By Joico - Brand EngageHi CMichelle! Thank you for your question. The Joico Color Balance Blue Shampoo is not free of sulfate. Please note: At Joico we use high quality sulfates that are cleansing enough to rid the hair of build up and debris, but not strong enough to strip hair color molecules. Our shampoos are formulated to mimic the pH of hair to ensure we are not raising the cuticular layer or causing unneeded aggression. We hope this gives you some clarification! ✨💕Was this answer helpful to you
- Q
How often can this shampoo and conditioner be used on white/gray hair that has some yellowing?
- Asked by White hair before 30
- Official Answer By Joico - Brand EngageHi there! Thank you for your question. We would not recommend the Color Balance Blue Collection for white/gray hair. We would recommend the Blonde Life Violet Collection which will instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you're looking for a cooler tone, 2-3 times a week will help maintain cool tones. Or if you are looking to control more brassy/yellow tones, the Color Balance Purple Collection would be a better fit. We would recommended pairing the shampoo with the conditioner for best results. Hope this helps clarify! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 3Straight Hair
- 3Wavy Hair
Most Helpful Positive Review
4 weeks in so far so good
I got this product about 4 weeks ago and I honestly see the difference. For reference I got a balayage done 6 months ago and bc of covid I haven't been able to get back to the salon so my hair began to turn reddish/brassy. I started this shampoo about a month ago and my hair is now a nice dark honey...
Most Helpful Critical Review
Dried/damaged my hair
Wow I never leave reviews but I need to save someone else from trying this. I strayed from my usual stylist and my highlights turned orange. I got this shampoo after reading reviews "my blonde turned blue/green bla bla" I thought 'great, powerful stuff! just what I need!' I put it on my orange highl...
34 results
Does not tone
Purchased this off the recommendation of my hair stylist after dying my hair brunette. This shampoo did not tone, and my hair only faded more and more red. I ended up having to buy toner from a different brand. If you're having trouble using this product, it could be your hair needs more green. This product unfortunately does not have enough pigment to tone brunette.
lots of hair breakage!
Hair Type Straight Hair
I have brunette hair and have just the roots colored about every six weeks. My hair grows fast and I have lots of red undertones as the color fades. My stylist suggested this product. I followed the directions and used it once every other week for 3 minutes.. My hair has never broken off before and at all these different lengths. I have used it a total of four times and it's going in the trash. I have always had healthy hair and my stylists always said so. I've had highlights twice in my life. Skip this product or you"ll have more hair issues!
It smells heavenly
My hair turns brassy so fast after dying it so i decided to get this product! I used it three times within two weeks and my hair is already brassy again! TWO! WEEKS!! It also turned it into dry straw. I didnt relaize this product was drying my hair out until i went back to my usual conditioner. This conditioner smells so good though, but that's all it has going for it. 2/5 because of the smell and docking 3 because it doesnt prevent your hair from turning brassy + will dry your hair out so bad.
WORKS WHEN USED AS DESCRIBED & intended
People yall need to read the description & label. THIS IS FOR BRUNETTES who are highlited/dyed blonde, who have ORANGE ROOT/tones in their strands. IT IS NOT FOR YELLOW TONES! Use a purple shampoo for that, not orange. When used as described & for the purposes intended, this TONES DOWN ORANGE ROOTS. It WILL NOT work on yellow, but it will turn your yellow hair green. So don't use it. You cannot use this daily - it clearly tells you on the label the intervals in which to use this. Why are people not following directions and leaving bad reviews Works very well. Use a leave-in conditioner after use with the conditioner to combat dryness. This product eliminates orange roots over time. It is not a one use wonder & multiple uses are required.
It worked for me
Hair Type Wavy Hair
It worked for me from the first use. I definitely saw an improvement in overall brassiness. It is drying so use a deep conditioner after using.