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Highlights
Summary
Chromaddiction Matte Eye Paint + Eyeliner, HALF MAGIC's intensely saturated liquid eye shadow, doubles as an eyeliner and is perfect for all-over color or graphic designs.
Benefits
- Buildable pigment
- 24-hour waterproof color
- Transfer, smudge, & crease-proof
- Tested for eye safety
Features
- Cap, collar & vial are made with 30% post-consumer recycled materials
Item 2611479
Apply directly on your lids using the flat edge of the applicator for all-over color or apply with the tapered applicator tip or an eyeliner brush for more precise lining and delicate details. For best results, remove with bi-phase or oil-based cleanser.
Isododecane, Mica, Polybutene, Synthetic Beeswax, Dimethicone, Trimethylsiloxysilicate, Kaolin, Phenoxyethanol, Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate, Hydrogenated Polysiobutene, Titanium Dioxide (CI 77891), Ultamarines (CI 77007), Maganese Violet (CI 77742).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Goes On Great and Stays Looking Great, but...
I did not expect this to go on as nice as it did, between the color payoff and that it didn't smudge around after it dried. It dries fairly quickly too, I had enough time to get it where I wanted. I did experience some sticky creasing a bit in my eyelid crease, but the areas it was placed higher and...
Most Helpful Critical Review
Great as an eyeliner but not as a shadow!
I was really eager to try the Half magic matte 2-in-one eye-shadow and eye-liner. The laviwinkle color and the product packaging is really pretty, but the consistency of the product did not work as an eye-shadow for me. It was patchy, not very buildable and on top of that did not last very long. Bu...
79 results
Sticky
Age 30-44
I cannot get on board with this product. I will apply it in a thin layer and it continues to be tacky and sticky all day. It won't dry down, even using minimal product. It doesn't blend evenly and tends to look patchy. Super disappointed with this product. The formula badly needs a rework. As a side note, I have tried to use this multiple times and applying using different methods I.e. my fingers, a brush, as a liner with Half Magic's precision brush. Still ends up being splotchy and sticky.
Chromaddiction matte
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I love this product and really love the color! I have brown eyes and I think it really accents that. It lasts for hours without smearing and keeps its pigment. Overall just love the look and is perfect when I'm going out.
Cute!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I haven't been able to use this yet because i'm not that creative or that good at makeup but I would like to use it for a cut crease or as an eyeliner. Glad it's purple because it looks good on brown eyes.
Great as an eyeliner but not as a shadow!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I was really eager to try the Half magic matte 2-in-one eye-shadow and eye-liner. The laviwinkle color and the product packaging is really pretty, but the consistency of the product did not work as an eye-shadow for me. It was patchy, not very buildable and on top of that did not last very long. But the product worked great as a eyeliner and added a pop of color to the eye look and was easy to apply with a liner brush. Overall, I have mixed feelings about this product and not a big fan.


Love it
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I fell in love with the shade of this liner. It is so pretty. This product was a winner all around. The packaging was very nice. The product was easy to apply. Looked great on . The color was fun , something different for me to try.
Questions
Q&A
Showing 1 out of 1 Questions
- Q
What happened to the shade "Serving Siren?"
- Asked by Rej
- Official Answer By Half Magic - Brand EngageHello, thank you for reaching out! Serving Siren is no longer available.Was this answer helpful to you