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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
Chromaddiction Matte Eye Paint + Eyeliner, HALF MAGIC's intensely saturated liquid eye shadow, doubles as an eyeliner and is perfect for all-over color or graphic designs.
Benefits
- Buildable pigment
- 24-hour waterproof color
- Transfer, smudge, & crease-proof
- Tested for eye safety
Features
- Cap, collar & vial are made with 30% post-consumer recycled materials
Apply directly on your lids using the flat edge of the applicator for all-over color or apply with the tapered applicator tip or an eyeliner brush for more precise lining and delicate details. For best results, remove with bi-phase or oil-based cleanser.
Isododecane, Mica, Polybutene, Synthetic Beeswax, Dimethicone, Trimethylsiloxysilicate, Kaolin, Disteardimonium Hectorite, Tocopheryl Acetate, Phenoxyethanol, Propylene Carbonate, Hydrogenated Polyisobutene, Blue 1 Lake (CI 42090), Manganese Violet (CI 77742), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Goes On Great and Stays Looking Great, but...
I did not expect this to go on as nice as it did, between the color payoff and that it didn't smudge around after it dried. It dries fairly quickly too, I had enough time to get it where I wanted. I did experience some sticky creasing a bit in my eyelid crease, but the areas it was placed higher and...
Most Helpful Critical Review
Great as an eyeliner but not as a shadow!
I was really eager to try the Half magic matte 2-in-one eye-shadow and eye-liner. The laviwinkle color and the product packaging is really pretty, but the consistency of the product did not work as an eye-shadow for me. It was patchy, not very buildable and on top of that did not last very long. Bu...
74 results
I want to get more colors!
I tried Half Magic because I wanted a liquid eyeshadow. I tried a lavender shade and loved it! It stays on all day. I'm going back to get some more colors.
Decent but patchy
I got the shade in off the deep end, and it makes a beautiful eyeliner but it's not a good eyeshadow to put all over the lid. No matter what you do, it's just disgustingly patchy. I wish I remembered to return it in time.
Easy to apply
I like this because it is easy to apply. The only reason it doesn't get 5 stars is because it is a little difficult to get off with makeup remover.
Glad I got it on sale
I would not pay full price for this. Not a huge fan of the wand. The blue color looks beautiful but became dull once i put it on ny eyelid. Also, i used a setting spray and it still became smudged after i was out and about.
I LOVE this stuff!!
As a hooded eye girlie with oily lids, this stuff is magic! I use the green shade as a concealer with my cosplay makeup and if I pop on a primer, it lasts so well! I also love it for a cute green look or an accent color as well. It works beautifully as a shadow if you quickly blend with your fingertips, and works even better as an eyeliner! You just gotta learn how to blend it a certain way.