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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Sustainable Packaging Brand
Chromaddiction Matte Eye Paint + Eyeliner, HALF MAGIC's intensely saturated liquid eye shadow, doubles as an eyeliner and is perfect for all-over color or graphic designs.
Benefits
- Buildable pigment
- 24-hour waterproof color
- Transfer, smudge, & crease-proof
- Tested for eye safety
Features
- Cap, collar & vial are made with 30% post-consumer recycled materials
Apply directly on your lids using the flat edge of the applicator for all-over color or apply with the tapered applicator tip or an eyeliner brush for more precise lining and delicate details. For best results, remove with bi-phase or oil-based cleanser.
Isododecane, Mica, Polybutene, Synthetic Beeswax, Dimethicone, Trimethylsiloxysilicate, Kaolin, Phenoxyethanol, Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate, Hydrogenated Polysiobutene, Titanium Dioxide (CI 77891), Ultamarines (CI 77007), Maganese Violet (CI 77742).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Goes On Great and Stays Looking Great, but...
I did not expect this to go on as nice as it did, between the color payoff and that it didn't smudge around after it dried. It dries fairly quickly too, I had enough time to get it where I wanted. I did experience some sticky creasing a bit in my eyelid crease, but the areas it was placed higher and...
Most Helpful Critical Review
Great as an eyeliner but not as a shadow!
I was really eager to try the Half magic matte 2-in-one eye-shadow and eye-liner. The laviwinkle color and the product packaging is really pretty, but the consistency of the product did not work as an eye-shadow for me. It was patchy, not very buildable and on top of that did not last very long. Bu...
75 results
i would buy thia again
i love t he blue in this productt
I want to get more colors!
I tried Half Magic because I wanted a liquid eyeshadow. I tried a lavender shade and loved it! It stays on all day. I'm going back to get some more colors.
Decent but patchy
I got the shade in off the deep end, and it makes a beautiful eyeliner but it's not a good eyeshadow to put all over the lid. No matter what you do, it's just disgustingly patchy. I wish I remembered to return it in time.
Easy to apply
I like this because it is easy to apply. The only reason it doesn't get 5 stars is because it is a little difficult to get off with makeup remover.
Glad I got it on sale
I would not pay full price for this. Not a huge fan of the wand. The blue color looks beautiful but became dull once i put it on ny eyelid. Also, i used a setting spray and it still became smudged after i was out and about.
