Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Free shipping on all orders for members. Must be signed in.
Summary
Highlights
Chromaddiction Matte Eye Paint + Eyeliner, HALF MAGIC's intensely saturated liquid eye shadow, doubles as an eyeliner and is perfect for all-over color or graphic designs.
Benefits
- Buildable pigment
- 24-hour waterproof color
- Transfer, smudge, & crease-proof
- Tested for eye safety
Features
- Cap, collar & vial are made with 30% post-consumer recycled materials
Item 2611479
Apply directly on your lids using the flat edge of the applicator for all-over color or apply with the tapered applicator tip or an eyeliner brush for more precise lining and delicate details. For best results, remove with bi-phase or oil-based cleanser.
Isododecane, Mica, Polybutene, Synthetic Beeswax, Dimethicone, Trimethylsiloxysilicate, Kaolin, Phenoxyethanol, Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate, Hydrogenated Polysiobutene, Titanium Dioxide (CI 77891), Ultamarines (CI 77007), Maganese Violet (CI 77742).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Goes On Great and Stays Looking Great, but...
I did not expect this to go on as nice as it did, between the color payoff and that it didn't smudge around after it dried. It dries fairly quickly too, I had enough time to get it where I wanted. I did experience some sticky creasing a bit in my eyelid crease, but the areas it was placed higher and...
Most Helpful Critical Review
Great as an eyeliner but not as a shadow!
I was really eager to try the Half magic matte 2-in-one eye-shadow and eye-liner. The laviwinkle color and the product packaging is really pretty, but the consistency of the product did not work as an eye-shadow for me. It was patchy, not very buildable and on top of that did not last very long. Bu...
75 results
I LOVE this stuff!!
As a hooded eye girlie with oily lids, this stuff is magic! I use the green shade as a concealer with my cosplay makeup and if I pop on a primer, it lasts so well! I also love it for a cute green look or an accent color as well. It works beautifully as a shadow if you quickly blend with your fingertips, and works even better as an eyeliner! You just gotta learn how to blend it a certain way.
so disappointed
absolutely gorgeous when swatched on your hand, and seems to have a lot of staying power. however when applied to my eyelids, it was flakey, dry, and really dull. super disappointed / gimmicky product.
Yes, I will buy this product again.
Age 60+
Verified Buyer
This liquid eye shadow is a pretty & fun color! Compliments my eyes & I really like the bright color that stays put until I remove it before bedtime!
Great As Eyeliner
Age 18-29
I wasn't impressed at first, but now love the product as an eyeliner. If you use a shadow base, apply the product with the wand, and allow the product to dry between coats - it's amazing. If you try to layer while it's wet, it's not buildable. It will get super patchy and remove the base layers. It's also super easy to get crisp lines by using a makeup wipe once dry, or using a q-tip with a bit of micellar water. I bought the colors Laviwinke and sky juice, and it looks amazing using the holographic glitter paint on top.
Overpriced and Disappointing
I bought 2 of these after seeing them online and after receiving them I was so disappointed. They look pretty in the tube but once you try to layer them alone or over eyeshadow, it looks awful. You can get the same quality from NYX for half the price.