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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Give Back
Say ''BYE BYE'' to lines! Discover visibly plumper, smoother skin with your concentrated serum formulated with hyaluronic acid and a peptide-vitamin B5 blend.
Benefits
- Formulated with 1.5% hyaluronic acid, plus peptide + vitamin B5
- Visibly plumps skin and smooths the look of fine lines
- Helps hydrate skin
- Developed with plastic surgeons and dermatologists
- Suitable for all skin types, even sensitive skin
- Allergy tested
- Fragrance-free
- No animal-derived ingredients
Features
- In 6 Weeks: -60% fine line appearance*
- 96% say skin looks plump**
- *Based on 6-week expert grading assessment in a clinical study, **based on 6-week self-assessment results in a consumer study
Key Ingredients
- 1.5% hyaluronic acid helps visibly plump & smooth fine lines
- Peptide + vitamin b5 supports supple-feeling skin
Apply 2-3 drops onto fingertips and press into face and neck, avoiding eye area and lips. To protect skin and boost hydration, follow with Confidence in a Cream and CC+ Cream with SPF 50+. If contact with eyes or lips occurs, rinse immediately with water. Do not apply on irritated skin.
Beauty Tip: Pair with broad-spectrum SPF to protect skin.
Precautions: Flammable until dry. Keep away from flames and heat.
Please note you should never layer BB Lines and BB Pores as well as BB Dullness and BB Pores as the Vitamin C and Glycolic Acid are too active to be used together. It Cosmetics highlights BB Dullness with sun for morning and BB Pores for night usage.
It Cosmetics recommends layering 1 serum at a time allowing it to absorb into skin before applying second serum. Please do not mix multiple product on your hands before application.
Aqua/Water/Eau, Glycerin, Hydroxyethylpiperazine Ethane Sulfonic Acid, Sodium Hyaluronate, Phenoxyethanol, Calcium Pantothenate, Peg-60 Hydrogenated Castor Oil, Ascorbyl Glucoside, Chlorphenesin, Disodium Edta, Pentylene Glycol, Secale Cereale Seed Extract / Rye Seed Extract, Dipeptide Diaminobutyroyl Benzylamide Diacetate.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free 3 Piece Gift with $50 IT Cosmetics purchase (valid thru 2/3/25 or while quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Am and pm before moisturizer
Describe Yourself
- 1Someone who LOVES skincare and IT Cosmetics
Most Helpful Positive Review
Never Leave Your Your Bathroom Without iT!
Simply put, this is a skin-transforming serum! I use it twice a day after cleanser and toner. However, I also mask (deeply)minimum once per week, and sometimes twice per week (lightly). If not, the amazing results will be lessen significantly.
Most Helpful Critical Review
Do not buy
I was so excited to try this product. But all it gave me was a very bad rash on my face and neck. It itches like crazy and burns.
901 results
Not so much
I have been using this product exactly as directed 2x daily with no noticeable results. I only have soft lines & was convinced this product would be perfect for what I needed. I was pleased that it soaked in skin right away & there was never a trace of residue.I am almost to the end of 1st bottle but don't plan to purchase 2nd bottle.
Not hydrating
Does absolutely nothing but leave a strange fillm on your face and if you try to put there anti aging moisturizer over it yikes 😳, you just have a sticky mess on your face , ive used there products in the past but in recent years something has changed or gone wrong, I returned it
Wakes up eyes
I love this serum and Dimes H.A. Serum. Apply to pretty wet skin, i use an old spray bottle to wet face first in the morning then apply this and while still damp my clinique yellow lotion ( dramatically different lotion) and it wears wonderfully under my tinted moisturizer and it cosmetics serum concealer. Im 40 dry skin, average wrinkles for someone with no injections…yet.
Lines are leaving already!
I've been using 1x a day for a week and I can already tell my lines are fading
Not Greasy, Makes Skin Glow
Only downside I've noticed is that my foundation looks a little cakey at the end of the day if i use it in the morning, before i apply makeup.