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Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo #1
Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo #1

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Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo

$26.00

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Size:10.0 oz

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Details

Features

  • A blend of hair-healthy Brazilian ingredients cleanses hair, provides lightweight hydration, and reduces damage, frizz and split ends. Transform your next wash day with Sol de Janeiro's iconic Cheirosa 62 fragrance.
  • Hair Type: Straight, Wavy, & Curly
  • Hair Texture: Fine and Medium
  • Sulfate Free
  • Vegan
  • Gluten Free
  • Paraben Free
  • Cruelty Free

Key Ingredients

  • SOL Seal Technology™: Keratin-like plant-based microcapsules repair damaged hair and help prevent future hair damage in one use
  • Brazil Nut Oil: Nurtures, protects, and restores vital shine
  • Buriti Fruit: Fights frizz and strengthens dry, brittle hair

Research Results

  • Clinically proven after one use:
  • 58% of damage repaired
  • 71% frizz reduction for 8 hours*
  • 76% of split ends mended*
  • Helps protect hair from future damage*
  • *After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.

Item 2618341

How To Use

Dispense a quarter-size amount and rub together to create a light lather. Gently massage directly into your scalp for one to two minutes, focusing on roots. Follow with The Brazilian Joia™ Strengthening + Smoothing Conditioner (sold separately) for maximum damage-repairing and hydrating benefits.

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

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Q&A

Showing 1 out of 1 Questions
Q
how does this with the conditioner work for curly/wavy hair?
Asked by turkey
Official Answer By Sol de Janeiro - Brand Engage
Brazilian Joia Strengthening + Smoothing Shampoo is perfect for fine to medium curly and wavy hair! Our blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture and addresses concerns of damage, dryness, frizz, split ends, and hair weighed down by heavy formulas.Was this answer helpful to you

Review Snapshot

by PowerReviews

4187 ReviewsWrite a Review
67%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Brazilian Joia Strengthening + Smoothing Shampoo

I absolutely love all the products that my Girl Friend sent to me during quarantine she knew I had been having major problems with my hair as it was very dry & brittle & had lost its shine too, so I was unable to get to my Hair Dresser for my weekly deep conditioning treatments & I was telling my Gi...

Versus
Most Helpful Critical Review
Tried So Hard to Love It

This shampoo SMELLS AMAZING, just like the Bum Bum Cream. BUT, I hate everything else about it with a passion. I wanted to love it - I really did...and still wish I could, on some level. I even tested it out over a period of several months, hoping I could salvage some love for it for ANY reason, but...

4187 results

Amazing

Submitted 5 months ago

By Michael C.

From undisclosed

Reviewed at

Sol de Janeiro - Yotpo

My hair smells great and doesn t feel greasy but also isn t dry at all! I love this shampoo!

Was this review helpful to you?
Amazing

Submitted 5 months ago

By Olivia B.

From undisclosed

Reviewed at

Sol de Janeiro - Yotpo

I loved it. Made my hair feel wonderful! Definitely wasn 't sure to expect since I nornally don 't buy pricy hair products but this was very delightful and will be purchasing again. My hair felt soft and healthy.

Was this review helpful to you?
Love it

Submitted 5 months ago

By Rachel W.

From undisclosed

Reviewed at

Sol de Janeiro - Yotpo

Love it

Was this review helpful to you?
Loved

Submitted 5 months ago

By Iliana

From undisclosed

Reviewed at

Sol de Janeiro - Yotpo

Loved

Was this review helpful to you?
Great product

Submitted 5 months ago

By Amy

From Jefferson City, MO

Hair Type Wavy Hair

I went through some major health issues and my hair took a major hit from it. Before my health issue my hair was soft and silky. My hair became dry and it didn't feel smooth any longer. This shampoo is bringing my hair back! I love it and would definitely recommend it.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?