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Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo
Highlights
Summary
Sol de Janeiro's Brazilian Joia Strengthening + Smoothing Shampoo is a bond-repairing, weightlessly hydrating, sulfate-free, color-safe shampoo for soft, healthy-looking hair infused with the iconic Cheirosa 62 fragrance.
Features
- A blend of hair-healthy Brazilian ingredients cleanses hair, provides lightweight hydration, and reduces damage, frizz and split ends. Transform your next wash day with Sol de Janeiro's iconic Cheirosa 62 fragrance.
- Hair Type: Straight, Wavy, & Curly
- Hair Texture: Fine and Medium
- Sulfate Free
- Vegan
- Gluten Free
- Paraben Free
- Cruelty Free
Key Ingredients
- SOL Seal Technology™: Keratin-like plant-based microcapsules repair damaged hair and help prevent future hair damage in one use
- Brazil Nut Oil: Nurtures, protects, and restores vital shine
- Buriti Fruit: Fights frizz and strengthens dry, brittle hair
Research Results
- Clinically proven after one use:
- 58% of damage repaired
- 71% frizz reduction for 8 hours*
- 76% of split ends mended*
- Helps protect hair from future damage*
- *After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.
Item 2618341
Dispense a quarter-size amount and rub together to create a light lather. Gently massage directly into your scalp for one to two minutes, focusing on roots. Follow with The Brazilian Joia™ Strengthening + Smoothing Conditioner (sold separately) for maximum damage-repairing and hydrating benefits.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool
This brand is excluded from most Ulta Beauty coupons.
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Questions
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Brazilian Joia Strengthening + Smoothing Shampoo
I absolutely love all the products that my Girl Friend sent to me during quarantine she knew I had been having major problems with my hair as it was very dry & brittle & had lost its shine too, so I was unable to get to my Hair Dresser for my weekly deep conditioning treatments & I was telling my Gi...
Most Helpful Critical Review
Tried So Hard to Love It
This shampoo SMELLS AMAZING, just like the Bum Bum Cream. BUT, I hate everything else about it with a passion. I wanted to love it - I really did...and still wish I could, on some level. I even tested it out over a period of several months, hoping I could salvage some love for it for ANY reason, but...
4194 results
Moisturize rich but causes color to fade
Hydrating shampoo, decreases frizz but doea cause color to fade. Not color safe. If you do not have colored hair, the would rate 4 starts.
loved it until i realized
I did love how smooth my hair was after every shower but…I came to realize it was causing me extreme hair loss. I literally wont ever buy this again! As soon as I switched my shampoo and conditioner my hair loss basically returned to normal.
Shampoo
Reviewed at
Smells great and leaves my hair with nice shine and body
Love this shampoo
Reviewed at
My hair feels so soft and looks so shiny! And it smells amazing!!!!
Decent shampoo, horrible conditioner
Reviewed at
This smells really amazing and works good as a standalone shampoo, however shampoo and conditioner are meant to be purchased together and used as a pair and I cannot recommend the conditioner. It s so greasy and heavy and weighs my fine hair down so badly. It feels like I need to rewash my hair immediately after drying it. For this I have to give the shampoo an average rating because it cannot be used with its intended partner.