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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Madison Reed Bonding Time Bond Building Treatment is an all-in-one leave-in treatment that strengthens hair, repairs damage, and protects your color.
Benefits
- Professional-strength all-in-one leave-in treatment
- Strengthens and repairs damaged hair
- Protects color from fading
- Reduces breakage by 71% after just one use*
- Developed with licensed colorists
- The first bond-building treatment formulated to protect your color
- Bond Building Technology goes deep into your hair’s cortex to create new bonds
- Black Spruce Extract protects color from fading
- Helps remedy damage from coloring, bleaching, highlighting, heat-styling, chemical processing and more
- Leaves hair stronger, visibly healthier and gorgeously glossy
- For all hair types and textures
- Free of sulfates, parabens, phthalates, gluten, and titanium dioxide
- Cruelty Free and Leaping Bunny certified
- *Based on results from an independent test, measured after one application on bleached hair.
Key Ingredients
- Black Spruce Extract contains a powerful antioxidant that defends hair color against the top four elements that cause fading – sun, water, heat, and harsh detergents
Formulated Without
- Sulfates
- SLS
- Ammonia
- Parabens
- PPD
- Resorcinol
- Gluten
- Phthalates
- Titanium Dioxide
Apply 2-4 pumps of Bonding Time to clean, towel-dried hair from roots to ends. Use a comb, brush or your fingers to evenly distribute the serum throughout your hair. Bonding Time provides heat protection from styling tools, so use alone or layer in additional products. Style as usual.
Bonding Time can be used every time you shampoo your hair, although you will see - and feel - benefits after just one use!
Water/Aqua/Eau, Glycerin, Picea Mariana Bark Extract, Panthenol, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydroxyethylcellulose, Cetrimonium Chloride, Polyquaternium-10, Polyquaternium-7, Caprylyl/capryl Glucoside, Citric Acid, Potassium Sorbate, Tartaric Acid, Disodium EDTA, Disodium Phosphate, Polysorbate 60, Benzyl Alcohol, Sodium Phosphate, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Linalool.
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
What does this smell like? Floral? Fruity? Herbal? Like coconut? Something else? Is the scent strong? Does it dissipate or can you still smell it a few hours later?
- Asked by crystal
- Official Answer By Madison Reed - SyndicationHello! This product's scent is based on our signature scent which is Orange Blossom, Sage, and Cucumber. It will leave hair lightly scented.Was this answer helpful to you
- Q
Is this for type 2c hair and will it help after bleaching hair? I do use the Madison Reed gloss and have my hair color appts (including bleaching) at Ulta.
- Asked by PetiteP
- Official Answer By Madison Reed - SyndicationHello, unfortunately, we are unable to view the product that your question is in reference to. However, we can recommend our Bonding Time product to help strengthen the hair, which is helpful after bleaching services.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
MIRACLE In a BOTTLE
Where to start with what I like regarding this product??? Well it is without a shadow of a doubt the best bond building treatment I have used & due to hair thinning I have used most of them. The texture of this product is perfect for smoothing into the hair strands, a little goes a long way with ...
Most Helpful Critical Review
Not Helping
I've used the Bonding Treatment about 10 times now and I don't like the results. The first time I used it, I used 2 pumps because my hair is only about shoulder-length. Putting it in my hair made my hair feel heavy and sticky. I hoped that would go away as a dried it, but it still weighed it down un...
117 results
Reduces hair loss 99%
Reviewed at

It was amazing--from hair loss to no loss--how can this be true? but it is! Sadly, as a public figure I cannot upload a photo.
Hands down best styling gel
Reviewed at

I've tried dozens of styling products over the years, some OK (i.e. Olaplex), others useless. I have fine hair, and anything that added body was so heavy my hair looked greasy day one. Got this as a bonus gift with a purchase, and immediately became my daily - must-have. My hair has never looked thicker with more body after a blow-out, with no build up. I only wash my hair ever 3 days or so, but use a pump every morning for a quick morning blow out. Every day is a good hair day! Love love love this serum!!
Bonding treatment
Reviewed at

I loved it!!
Really seals my hair
Reviewed at

I no longer purchase the coloring products from Madison Reed because I have both gray-covering color and highlights - and my stylist does them perfectly. However this product, which originally came with the permanent hair color, is worth the cost and I continue to buy it. It does a great job of sealing my dru hair, making it soft and shiny,
Didn't notice anything
I genuinely cant tell a difference when Ive used it. I have been using this for quite some time on and and off and really cant tell a difference. Even air dried it's still frizzy and looks so dehydrated. I have fine, thin hair so a little goes a long way but I really don't know what the result is supposed to be. I don't get hydration, shine or even protection against breakage