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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
Blurred Matte Lip Plump from about-face is a unique, creamy soft-matte lip color that helps to moisturize + plump your pout for a fuller look.
Benefits
- BREAKING THE NORM: Infused with ingredients that help lips feel smoother
- Blurred Matte Lip Plump tingles + cools as it glides on like butter
- Packed with powerful pigments that don't dry down or disappear, but endure throughout the day for buildable, plush coverage that lasts
Features
- AVAILABLE IN: Six plush, saturated shades
Side-Eye: Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), Menthoxypropanediol, Phenoxyethanol, Trimethylsiloxysilicate, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Tripeptide-1, CI 77492 (Iron Oxides), CI 77499 (Iron Oxides).
Free gift with purchase
Free gift with purchase
Online only free choice of Festival Lash with $25 about-face purchase (valid thru 8/2/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
BLURRED MATTE IS THE NEXT BIG THING!
I LOVE this formula! The lightweight, creamy texture glides on so smoothly, and the finish is incredible — not sticky at all. As the formula wears in, it leaves a subtle tint that lasts, making it the perfect low-maintenance lip product. From a plumping perspective, it gives a very light plump, now...
Most Helpful Critical Review
Not long wearing
This does not provide long wearing color or coverage. Very disappointing.
12 results
LOVE IT
THE BEST LIP I EVER HAD, I HACE LIKE 25 FIVE IN MY ROOM AND THIS IS MY NEW FAV
Amazing!
Halsey did the thing with this one! I am a huge fan of about-face makeup. It is great quality at an affordable price point. But this lip product especially is out of this world. It lasts all day and really blurs the lips. There is a slight tingling sensation when you first put the product on but it isnt overwhelming in any way and goes away over time. I got one shade to try and went back the next week to get two more. 10/10 recommend! (Also pairs great with their lip gloss)
Go to lip
I love a good matte lip cream and usually go with the ones by NYX, but when I saw this was plumping and matte, I IMMEDIATELY added it to cart. It's super pigmented, super comfortable, doesn't feel sticky or drying, and is about 98% transfer proof. The color lasted me all day with only one application even while I was eating and drinking. I will be buying every shade.
Stays all day
I've surprised myself with how often I reach for this. The texture is so smooth and creamy, with a light tingly plumping effect. The best part of this product is that is that it really does stay all day. I wore this to a 12 hour work day, did not reapply once, and still had color on at the end of the day. Just lowkey a really great product.
beautiful look great formula
almost every blurring matte lipstick ive tried has been at little bit drying but there is nothing drying about this formula. my lips feel so soft and moisturizer after putting this on. the minty tingle is very faint and not overpowering like it is with some other plumping lip products. color is stunning and applies very evenly. i got Side Eye and it is a bit more of a brown than a nude i feel, but i still love the color.