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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Joico Blonde Life Violet Shampoo’s powerful-but-gentle, sulfate-free formula banishes those unwanted yellow tones, so blonde hair gets instantly back to that coveted cool, bright, protected shade you know and love.
Benefits
- Instantly cool brassy tones and brighten cool blonde hair
- Help maintain healthy-looking hair with brilliant shine
- Nourish and protect fragile blonde hair
- Rich lather gently cleanses hair
Key Ingredients
- Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
- Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
- Arginine, a naturally occurring amino acid crucial to hair's strength. Products that include Arginine help protect hair and rebuild it from the inside out.
Apply to wet hair. Lather. Leave in 1-3 minutes. Rnse. Follow with Bonde Life Violet Conditioner.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).
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Questions
Ask a QuestionQ&A
Showing 5 out of 6 Questions
- Q
Is this product septic safe?
- Asked by Lolo
- Official Answer By Joico - Brand EngageHi Lolo! Thank you for your question. Yes, the Blonde Life Violet Collection is septic safe. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
I am starting to add blonde to my hair would you reccomed this product or the regular joico shampoo and conditioner. Thanks!
- Asked by Hanna
- Official Answer By Joico - Brand EngageHi Hanna! Thanks for asking! That would depend on the current tone of your hair and your desired results. The Blonde Life Violet Collection will instantly banish undesirable yellow tones, so cool blondes stay nice and icy. For best results, we would recommend the Blonde Life Violet Shampoo to be used in combination with the Blonde Life Violet Conditioner. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
Can you use this product as a daily routine?
- Asked by MyBlondeJourney
- Official Answer By Joico - Brand EngageHi My Blonde Journey! Thanks for asking. The Blonde Life Violet Collection will instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you’re looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this good for color treated hair or only natural blonds
- Asked by Cyndi
- Official Answer By Joico - Brand EngageHi Cyndi! Thanks for asking! The Blonde Life Violet Collection is for natural or color treated blondes. It will instantly banish undesirable yellow tones, so cool blondes stay nice and icy. For best results, we would recommend the Blonde Life Violet Shampoo to be used in combination with the Blonde Life Violet Conditioner. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
What's the difference between the purple and violet products?
- Asked by BB
- Official Answer By Joico - Brand EngageHi BB! Thank you for your question. The Blonde Life Violet Collection will instantly banish undesirable yellow tones, so cool blonde/gray hair stays nice and icy. Color Balance Purple Collection is formulated to eliminate brassy/yellow tones in blonde/gray hair. We would recommended pairing the shampoo with the conditioner for best results. Hope that helps clarify! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Don't waste your money
- 1Lighten up the blonde
Describe Yourself
- 1Fine dry hair
- 1I'm older & my hair gets dry from certain creams
- 1Blond hair and hard water so I am always looking
- 1Blond hair and always hoping
- 1Have bright blonde icy hair
Hair Type
- 4Wavy Hair
- 1Straight Hair
- 1Very Curly Hair
Most Helpful Positive Review
I love it!
I really love this shampoo! It's by far my favorite blonde shampoo I've ever used, and I've been using it for about a year. There are a lot of negative reviews but I wanted to leave a positive one - products work differently for everyone, so don't be scared to at least try it! This shampoo doesn't d...
Most Helpful Critical Review
Severe but gradual allergies
I did not have any of the issues with dryness that some other reviewers had. In terms of making my hair look nice, this worked well. HOWEVER, I had a serious allergic reaction to this. It was NOT anything obviously tied to shampoo, so I used this for months before I figured it out. It's weird and ...
65 results
GREAT
I honestly thought it was going to be smaller but for the size the price is great! And shampoo better its very good!
GREAT
I honestly thought it was going to be smaller but for the size the price is great! And shampoo better its very good!
The best!!
Hair Type Wavy Hair
I've used them all! This is the best for highlighted hair
Honestly so good
Im kind of shocked by comments who didnt enjoy this purple shampoo. I am absolutely so picky- usuallt I use the DH HUE gloss for cool blonde. My location was out so I got this shampoo. Seriously took out ALL my brassy tones and brightened my hair so much. I jave serious blonde dysmorphia when it comes to the tone of blonde I have. I have always loved Joico- I don't know why I stopped using their products. Love love love this one! I tried to add a pic for proof but the app wont allow me too
like it but not loving it
Hair Type Wavy Hair
Verified Buyer
it is a great shampoo, hair doesnt feel all tangle and dry after using it, its hydrating and smells great, its just not what im look for my blond, it doesnt give me that much of a gray vibe that im looking for, it does keep the oranges away