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Joico Blonde Life Violet Shampoo is a cool tone shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes.
How to Use
Rated 3.69 out of 5 stars
I really love this shampoo! It's by far my favorite blonde shampoo I've ever used, and I've been using it for about a year. There are a lot of negative reviews but I wanted to leave a positive one - products work differently for everyone, so don't be scared to at least try it! This shampoo doesn't dry out my hair at all, in fact when I first began using it, I noticed my hair was softer. I also haven't noticed any increased fallout like many other reviews say. I don't use this every wash, and when I do use it, I shampoo my hair with a different shampoo first to cleanse, and then I use this one to tone. Overall I highly recommend.
I did not have any of the issues with dryness that some other reviewers had. In terms of making my hair look nice, this worked well. HOWEVER, I had a serious allergic reaction to this. It was NOT anything obviously tied to shampoo, so I used this for months before I figured it out.
It's weird and sounds unlikely, but all this stopped when I finally stopped using this shampoo. The first sign--I said this was weird and unlikely--was that my feet started itching. I don't know if it was from standing in the shower, but it got worse and worse. I also noticed that my eyes were very bloodshot, but chalked it up to being a mom and getting older. Then, the itching started on my neck. It was off and on for a few months. Every time I would get ready to go to the dermatologist, it would go away. On top of this, I was getting EXTREMELY spacy, forgetful, and tired. I seriously thought I had an autoimmune disease and had my regular doctor run tests. Finally, on a trip, I got a terrible face rash. I thought I had lupus, because I'd been in the sun. I went to the derm, and she said it looked like a classic product allergy. We tested but it was nothing obvious. I cut everything out and reintroduced things one at a time. It was this shampoo. I am posting this lengthy description in case anyone else gets this and spends a fortune on medical bills, like I did.
Bianca from Coral Springs
Helps brighten my dull highlights, I use every other wash and I wash my hair only once a week
Molly from Denver, CO
I really wanted to love this product, it tones my highlighted hair beautifully! Unfortunately it has been causing a significant number of painful itchy scabs to form on my scalp. I've never had this happen before and it's really disappointing. The regular Joico purple shampoo has never done this to me so I will get that instead
Kayla from Missouri
This is the best blonde shampoo you can buy at ulta
Satisfied from Maryland
Great results with this, really happy
C from Texas
Disappointed from Fort Worth tx
I would definitely not recommend this shampoo. Yes it seems more drying than other purple shampoos I've tried but that's not the worst part. My hair is FALLING OUT. It took me a couple of months to realize it because I'm also 9 months post partum but it finally clicked. Rinsing my hair I'm the shower I could pull thick strands completely out from my hair. I'm having to clean out my brush after each blow dry which I've never done before
Jacy from Tuttle, OK
Cut the brassy color out of the blonde in a few washes. Love the way it makes my hair feel.
Natalie from New York
Taylor from Spartanburg SC
This is probably the worst blonde shampoo I have ever bought. Since day one of using I couldn't figure out why my hair was suddenly so tangly and coming out in brush fulls. It took so long to get my hair to brush through after each wash. And to top it off after about a month of trying to "stick it out" there was really no noticeable benefits of using it. Save your money!!!
Jenny from Hurley, Va
I use this to brighten my silver hair, i recommend it to anyone, does not dry out like other shampoo's i wouldn't change a thing
ke from 92583
My new stylist recommend I use this. After one wash it dried out my hair. I have oily hair and I have never had a shampoo dry out my hair like this, ever. Returning this and sticking to my Redkin.
Cee Dee from Med Pk OK
I have just used the shampoo once so far. I was very pleased to notice it helped with my brassiness.
Skinny from Indiana
Wish it had more suds
Aw from Fort Worth tx
It really took out the brassiness after 1 wash. I'm impressed. Going to buy the conditioner too
MommaB from Greencastle Indiana
Only used once and seen a huge difference
Kathymac from Ct
I love the fact that it is lavender. It tones to a pale blonde. Adds fullness without weight I've tried them all over the years and this is one of the best
jordy from Salt Lake City, UT
I love this! This is my favorite purple shampoo that I've tried so far (I've tried redken, AG, matrix, big sexy hair). This lathers really well, smells nice, tones my hair a bit, and leaves it feeling really clean, soft, and shiny.
Cat from Long Island
I used the product but increase the time I let it sit on the hair
MEW from ..
I don't ever leave reviews, but I'm always looking for a good shampoo. I wanted to love it but it's just ok. I try to switch things up every once in awhile and have tried lots, but my favorite is still blonde bombshell by big sexy. This just doesn't have the "oomf" I thought it would.
Lolo from Wisconsin
Have used many different products and this one is by far the best. The shampoo alone makes my hair so soft. Love joico and would recommend this to any blonde who wants to be a icy cool blonde
Shay from Greenville
It really does the job by making your blonde super icy and beautiful, but I used the whole bottle of the small size and I noticed my hair getting dryer and sooo tough to brush out the more I used it, which eventually causes breakage. I was recommended the Redken purple shampoo, so if in between, I would just spend a few more bucks and go ahead and try Redken. I'm excited to try that instead.
Else from Napa, Ca
I've always had super thick hair and have been very thankful for it. After using Joico blonde life shampoo I've noticed tons of hair just dropping out of my head. Now the areas near my temples are almost bald. I'm so shocked I've stopped using it and I'm going to see if it improves. I'll update this soon!
Alison from Graham wa
My hair is mostly white, have tried many different purple shampoos, this is the best yet.
LM from Chicago, IL
I am used to using purple shampoos and even used the Joico blue and purple shampoo in the past and they were great...but this one is awful! It was so drying that I didn't think I would ever be able to brush my hair without breaking half of it!
Edith from Los Angeles
I've used this product 3 times. I try to wash my hair once or twice a week to protect it and maintain the health, but after using this shampoo, my hair has been going through it! It's dried out my hair so much, and even all the oils that I use for my hair soak up into the hair so fast because of how dry it is. After use, it feels like you just washed your hair with bar soap, very very dry and sticky. Would not recommend!