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Summary
This shampoo & conditioner duo supports softness, helps reduce breakage, and promotes visibly fuller, thicker-looking hair.* Packed with biotin, volume-promoting vegan collagen, and elderberry & plum oil to help give your hair a stronger, restored look. Wrapped in a fresh, fruity-floral scent.
Key Ingredients
- Biotin B7 promotes the appearance of fuller, thicker-looking strands and helps reduce visible breakage
- Vegan Collagen supports plumper, more voluminous-looking strands
- Elderberry is antioxidant-rich to help strengthen hair from brittle and damaged to fortified
- Plum Oil is packed with vitamin E to help restore and revive hair
- 5X Vitamin Complex (B9, B5, C, B7, E) works together to promote shine, moisture, scalp nourishment, fullness, and strand strength
Benefits
- Shampoo cleanses while conditioner restores. Together, they give hair a volumizing boost for fuller-looking, healthier strands
- Clinically proven: 91% said hair felt healthier, 85% saw less damage, and 82% saw more thickness (28-day independent study, complete biotin collection)
- Color-safe and suitable for all hair types, including fine and thin
- Vegan and cruelty-free
- Dermatologist-tested and hypoallergenic
- Key Scent Notes: Wild Berries. Golden Plum. Warm Amber
- Beauty with purpose is beauty that's better. Every bottle donates a bar of soap to someone in need. Track your impact with the Hope Code on your bottle.
Formulated Without
- Harsh sulfates
- Silicones
- Parabens
- Phthalates
- EDTA
- Gluten
Item 77006784
- Apply shampoo to wet hair, massage into scalp and through lengths, then rinse.
- Follow with conditioner, applying generously to mid-lengths and ends. Leave on for 1–2 minutes, then rinse thoroughly.
- For a complete system, add Oh My Growth Lengthening Vitamin Booster 3x per week.
Pro tip: For fine or thin hair, keep conditioner off the roots to avoid weighing hair down and losing volume.
This brand is excluded from most Ulta Beauty coupons.
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