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PÜR Bio Charged Plant-Powered Volumizing Mascara
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Highlights
Summary
Instantly amplify the look of eyelashes and embrace a new era of mascara with the clean from wand-to-goop beauty power of PÜR Bio Charged Plant-Powered Volumizing Mascara with naturally derived ingredients* for stronger-looking, full-bodied lashes.
Benefits
- Creamy, full bodied, volumizing & defining mascara
- Helps strengthen & instantly amplifies the look of lashes
- Renewably resourced 100% castor oil biobased fiber brush wand
- 90% naturally derived ingredients*
- Works perfectly with PUR Fully Charged Mascara Primer & On Point Eyeliner Pencil
- *Including water. Naturalness according to ISO 16128 standard.
Key Ingredients
- Pea protein helps strengthen the look of lashes
- Olive wax & shea butter help condition and moisturize lashes
- Hybrid Complex (fermented Red Ginseng, Portulaca Oleracea ferment extract & vitamin C) is an antioxidant-rich blend that hydrates lashes and helps promote lash growth
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral oil
- Parabens
- Phthalate
Item 2626383
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Aqua/Water/Eau, Synthetic Beeswax, Oryza Sativa Cera (Rice Bran Wax), Glyceryl Stearate, Acacia Senegal Gum, Shea Butter Polyglyceryl-6 Esters, VP/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, Butyrospermum Parkii (Shea) Butter, Polyvinyl Alcohol, Glycerin, Copernicia Cerifera Cera (Carnauba Wax), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Palmitic Acid, Phenoxyethanol, Polyurethane-35, Aminomethyl Propanol, Ethylhexylglycerin, Ascorbyl Tetraisopalmitate, Hydrolyzed Pea Protein, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Methylpropanediol, Lentinus Edodes Extract, Lactobacillus/Panax Ginseng Root Extract Ferment Filtrate, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Pseudozyma Epicola, Caprylyl Glycol, Phenylpropanol, Iron Oxides (CI 77499).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Love the product ingredients
This product was provided for promotional purposes in exchange for my honest review Upon first impressions, the packaging of the PUR Bio Charged Plant-Powered Volumizing Mascara is fairly simple, but it feels sturdy and travel-friendly. As someone who is always on the move, I often toss my mascaras ...
Most Helpful Critical Review
I wanted to love this mascara...
I wanted SO BADLY to love this mascara. I have naturally long lashes that just need some volume/lift. I always opt for clean, vegan, cruelty-free formulas when I can so I was stoked about plant-powered mascara. Unfortunately, it didn't live up to my expectations. You can see in my pictures how clum...
248 results
Natural and Comfortable Mascara
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I recently tried the Bio Charged Plant-Powered Volumizing Mascara, and I was genuinely impressed by the length and volume it gave my lashes. The formula felt lightweight and comfortable throughout the day, and I appreciated that it didnt clump or weigh my lashes down. I also love that its made with 91% naturally derived ingredients like Fermented Red Ginseng and Shea Buttermy lashes felt soft and looked full with just a couple of coats. The wand is unique and really hugs the lashes, making application easy and precise. Its also nice to know the brush is made from conditioning Castor Oil and the packaging is designed with sustainability in mind. However, I did notice some smudging after wearing it for an extended period, which was disappointing, especially since everything else about this mascara felt so clean and elevated. Overall, its a great option if youre looking for a clean, vegan mascara that delivers volume and lengthbut keep in mind it may not hold up perfectly through long wear. This product was provided for promotional purposes in exchange for my honest review
Great mascara
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I am a 36 year old makeup, skincare, and fragrance enthusiast. I have been trying PURs Bio Charged Plant-Powered Volumizing Mascara. I have extremely straight, fine eyelashes. This mascara has worn well for me; it creates significant volume that lasts, and keeps my eyelashes from falling. I love that this is a clean mascara, and the unique ingredients including vitamin c, shea butter, and castor oil. I really like the wand- the bristles separate my lashes well and apply the product evenly and effectively. This would be a good mascara for anyone looking for added length and volume, who want a truly clean formula. I also really appreciate that this mascaras formula is long wearing and that it doesnt smudge. It is also easy to remove. I would definitely recommend.
Doesn't weigh down your lashes!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I have long blonde thin eye lashes. So I need a good dark volumizing mascara that can really show my eyelashes. With most mascara I end up with spider legs. So finding the right mascara is hard for me. So Ive been testing this mascara out for almost 2 weeks. Starting off with the wand is really nice. Its a renewably resourced 100% castor oil biobased fiber brush wand. Coats the lashes evenly. The ingredients are clean. 91% naturally derived ingredientsincluding Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein. Which is really nice because the formula doesn't feel heavy while wearing it. It lasts about 6 hours before it starts to get flaky but with setting spray it lasts all day. I even wore it out playing in the yard with my kids and it didn't smudge or get all over my face. My lashes look great it even lifted my curls a bit. Even my husband noticed how good my lashes looked while wearing it. I would recommend. Just make sure to wear setting spray with it. This product was provided for promotional purposes in exchange for my honest review.
Nice mascara
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

Pur mascara is a good one if you are trying for something to get volume and length and for a everyday use. It does not dry up soon and it works well. I use the mascara everyday to work and it is good and it is easy to remove. I have applied the mascara and got into the pool and it is waterproof, it is smudge proof. I realised enjoy the mascara so far. The price is worth for the quantity. I did not have eyelashes fall out so the ingredients are good. I Love it so far, and also it did not feel sticky and so far it is good. This is the first time using a product from this brand. The packaging is good, sometimes a lot of product does not come through the brush. The applicator is good and it could be better. I want to try other products from this brand and I would highly recommend anyone looking to try a new mascara.
Bold & Natural
Verified Reviewer
Reviewed at

I've been using this mascara daily for about a week and overall, I really like it. It gives my lashes a nice boost in volume without feeling heavy or crunchy, and it layers pretty well without clumping—as long as I don't go overboard. The wand is easy to use and gets into the corners nicely. I've had no irritation or smudging during a normal day, though there was a bit of flaking when I wore it in really humid weather. It's not super dramatic, but it makes my lashes look naturally fuller and more awake. That said, it doesn't hold a curl very well on its own, so I'd definitely recommend using a lash curler if you want more lift. Still, it feels good on, looks clean and defined, and washes off easily at night. For a more natural, everyday look, I think it's a really solid pick. Definitely one I'd reach for again! This product was provided for promotional purposes in exchange for my honest review.