Tab through the images or use the previous or next buttons to navigate each product image
RMS Beauty Straight Up Volumizing Peptide Mascara
Yay! You're earning rewards points on this purchase!
Summary
RMS Beauty's clean and smudge-free Straight Up Volumizing Peptide Mascara delivers 12 hours of full lift and volume. The exclusive tri-locking system creates smudge-free, flake-free long wear.
Benefits
- 12 hours of full lift & volume
- Strengthens, revitalizes & thickens
- Smudge-free, flake-free, clump-free
- The ultimate black shade
- Ophthalmologist tested
- Formulated without gluten, parabens, sulfates & phthalates
Key Ingredients
- Pro Peptide helps to strengthen, re-densify & nourish for healthier-looking, fortified lashes
- Tri-locking system delivers smudge-free, flake-free longwear
Research Results
- 96% of users say it adds lift to my lashes*
- 93% of users say lashes look lengthened*
- 93% of users say it instantly adds dramatic volume to my lashes*
- 90% of users say it makes my lash line look fuller*
- *Results observed in a 7-day consumer study of 33 individuals
Item 2632310
For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats.
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499).
*Certified Organic/Certifié Biologique
This brand is excluded from most Ulta Beauty coupons.
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
RMS Beauty
Straight Up Volumizing Peptide Mascara
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
The Best Ever
I am 78 years old and have struggled finding a mascara, in any price point, that does not require wiping the wand before use. Then I tried RMS Straight Up Mascara. As they say, it's a "game changer." STRAIGHT out of the tube and UP onto my lashes . . . without clumps or smears. Even on my...
Most Helpful Critical Review
My 1st RMS strike out: it stings my eyes
I love my other RMS products, but this was a miss for me. I was primed to love this mascara, but it turned out to be my 1st RMS strike out. First, it wasn't the easiest to apply. I need to use my lash comb multiple times to get the 'natural' look, otherwise it makes little clumps on my lashes. I w...
1249 results
Does not smudge!
I use this mascara on a day to day basis and for office days. It gives a natural amount of volume, separates lashes and doesnt clump and IT DOES NOT smudge. I can recommend this to anyone!!!
don't waste your money
I had high hopes for this because I do like RMS beauty, but this mascara is very clumpy and seems to fade thru the day. It is too thick and tricky to apply.
This is a great day to day mascara and gentle
I have medium lashes. They used to be thick but I'm now 46. This is seems to be a gentle formula and washes of very easy. But I'm hear to say I over all this works really well. It does the job. Also it helps curl your lashes upward without using a curling wand.
Not a new fav
I was lowk very disappointed with this product! I thought the formula was okay, but the big problem for me was with the brush/wand. I found that the brush was so thick that it could barely fit into the tube + as you were putting it in, you would lose most of the product on the top of the tube. Then bc all of the product was around the top of the tube, only the thickest part of the brush got product of it, which made it very difficult to apply evenly.
Great all around mascara
Verified Buyer
Reviewed at
I really like this mascara it applies well and is easy to remove. During application I apply the mascara to my lashes then use the wand to hold my lashes up until the mascara sets a bit. This helps to give more length to my lashes. I bought a bunch to try it and stock up when it was on sale but when I run out I would pay full price if needed