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RMS Beauty Straight Up Volumizing Peptide Mascara
Highlights
Summary
RMS Beauty's clean and smudge-free Straight Up Volumizing Peptide Mascara delivers 12 hours of full lift and volume. The exclusive tri-locking system creates smudge-free, flake-free long wear.
Benefits
- 12 hours of full lift & volume
- Strengthens, revitalizes & thickens
- Smudge-free, flake-free, clump-free
- The ultimate black shade
- Ophthalmologist tested
- Formulated without gluten, parabens, sulfates & phthalates
Key Ingredients
- Pro Peptide helps to strengthen, re-densify & nourish for healthier-looking, fortified lashes
- Tri-locking system delivers smudge-free, flake-free longwear
Research Results
- 96% of users say it adds lift to my lashes*
- 93% of users say lashes look lengthened*
- 93% of users say it instantly adds dramatic volume to my lashes*
- 90% of users say it makes my lash line look fuller*
- *Results observed in a 7-day consumer study of 33 individuals
Item 2632310
For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats.
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499).
*Certified Organic/Certifié Biologique
This brand is excluded from most Ulta Beauty coupons.
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Questions
Q&A
Showing 2 out of 2 Questions
- Q
Is mascara waterproof or water resistant?
- Asked by Pmo
- Official Answer By RMS Beauty - Brand EngageThis long‑wearing, clean mascara delivers fortified, thicker, longer‑looking lashes with all‑day wear and all‑day care. It isn’t waterproof, because achieving waterproof performance would require harsher chemicals that don’t align with its clean formulation. What It Does Provides up to 12 hours of dramatic volume and lift. Nourishes and helps redensify lashes for a healthier, fuller appearance. What Makes It Special Pro Peptides help strengthen, revitalize, and visibly thicken lashes. An exclusive Tri‑Locking System ensures smudge‑free, clump‑free, and flake‑free wear. A plush, densely packed brush builds bold, dramatic volume with ease.Was this answer helpful to you
- Q
Is this a tubing mascara?
- Asked by Christina
- Official Answer By RMS Beauty - Brand EngageThis is not a tubing mascara, but the Pro Peptides help strengthen, revitalize, and thicken for healthier-looking lashes. Exclusive Tri-Locking System creates smudge-free, clump-free, and flake-free wear. Plush brush lays on the drama.Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
The Best Ever
I am 78 years old and have struggled finding a mascara, in any price point, that does not require wiping the wand before use. Then I tried RMS Straight Up Mascara. As they say, it's a "game changer." STRAIGHT out of the tube and UP onto my lashes . . . without clumps or smears. Even on my...
Most Helpful Critical Review
My 1st RMS strike out: it stings my eyes
I love my other RMS products, but this was a miss for me. I was primed to love this mascara, but it turned out to be my 1st RMS strike out. First, it wasn't the easiest to apply. I need to use my lash comb multiple times to get the 'natural' look, otherwise it makes little clumps on my lashes. I w...
1253 results
your lashes but better
this makes your lashes look natural. its not clumpy goes on really smooth. lashes stay soft. its nice you can curl after applying with this mascara, because its not the best at holding a curl. it doesn't irritate my very sensitive eye like a lot of other mascara. it doesnt give a lot of volume. if you want a natural look this is good mascara. for everyday wear its perfect.
Great Mascara
So I have been using waterproof mascara for years because I have very oily skin and most mascara runs, flakes or gathers in the creases of my eyes. This mascara was absolutely wonderful, it didn't run or do anything! I was pleasantly surprised. I am trying to switch over my makeup to more beneficial clean brands.. this is a winner for me.
Too thick
Unfortunately the RMS mascara is much too thick and the bristles on the wand do not separate the lashes. I had to use my E.L.F separating & lifting mascara wand in the RMS mascara tube cause for the price, I was not throwing it out.
Wanted to love this but
It clumps way too much and is so thick.
Does not smudge!
I use this mascara on a day to day basis and for office days. It gives a natural amount of volume, separates lashes and doesnt clump and IT DOES NOT smudge. I can recommend this to anyone!!!