Tab through the images or use the previous or next buttons to navigate each product image
PÜR Bio Charged Plant-Powered Volumizing Mascara
Yay! You're earning rewards points on this purchase!
Summary
Instantly amplify the look of eyelashes and embrace a new era of mascara with the clean from wand-to-goop beauty power of PÜR Bio Charged Plant-Powered Volumizing Mascara with naturally derived ingredients* for stronger-looking, full-bodied lashes.
Benefits
- Creamy, full bodied, volumizing & defining mascara
- Helps strengthen & instantly amplifies the look of lashes
- Renewably resourced 100% castor oil biobased fiber brush wand
- 90% naturally derived ingredients*
- Works perfectly with PUR Fully Charged Mascara Primer & On Point Eyeliner Pencil
- *Including water. Naturalness according to ISO 16128 standard.
Key Ingredients
- Pea protein helps strengthen the look of lashes
- Olive wax & shea butter help condition and moisturize lashes
- Hybrid Complex (fermented Red Ginseng, Portulaca Oleracea ferment extract & vitamin C) is an antioxidant-rich blend that hydrates lashes and helps promote lash growth
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral oil
- Parabens
- Phthalate
Item 2626383
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Aqua/Water/Eau, Synthetic Beeswax, Oryza Sativa Cera (Rice Bran Wax), Glyceryl Stearate, Acacia Senegal Gum, Shea Butter Polyglyceryl-6 Esters, VP/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, Butyrospermum Parkii (Shea) Butter, Polyvinyl Alcohol, Glycerin, Copernicia Cerifera Cera (Carnauba Wax), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Palmitic Acid, Phenoxyethanol, Polyurethane-35, Aminomethyl Propanol, Ethylhexylglycerin, Ascorbyl Tetraisopalmitate, Hydrolyzed Pea Protein, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Methylpropanediol, Lentinus Edodes Extract, Lactobacillus/Panax Ginseng Root Extract Ferment Filtrate, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Pseudozyma Epicola, Caprylyl Glycol, Phenylpropanol, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Beautiful & Natural Look
I am usually very picky when it comes to mascara. I have short, thin lashes and sensitive eyes. Honestly, I did not have much expectations from this mascara, but I was genuinely surprised at how good this mascara is. This Bio Charged Plant-Powered Volumizing Mascara instantly lifts my lashes, leaves...
Most Helpful Critical Review
Great ingredients but performance was lacking
I was excited to try the Bio Charged Plant-Powered Volumizing Mascara, as I'm a fan of "as-natural-as-possible" cosmetics. I love the clean ingredients list which contains fermented red ginseng, shea butter, and vitamin C. The wand being made from castor oil is also pretty cool! However, the perfo...
94 results
Doesn't weigh down your lashes!
Verified Reviewer
Reviewed at

I have long blonde thin eye lashes. So I need a good dark volumizing mascara that can really show my eyelashes. With most mascara I end up with spider legs. So finding the right mascara is hard for me. So Ive been testing this mascara out for almost 2 weeks. Starting off with the wand is really nice. Its a renewably resourced 100% castor oil biobased fiber brush wand. Coats the lashes evenly. The ingredients are clean. 91% naturally derived ingredientsincluding Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein. Which is really nice because the formula doesn't feel heavy while wearing it. It lasts about 6 hours before it starts to get flaky but with setting spray it lasts all day. I even wore it out playing in the yard with my kids and it didn't smudge or get all over my face. My lashes look great it even lifted my curls a bit. Even my husband noticed how good my lashes looked while wearing it. I would recommend. Just make sure to wear setting spray with it. This product was provided for promotional purposes in exchange for my honest review.
Nice mascara
Verified Reviewer
Reviewed at

Pur mascara is a good one if you are trying for something to get volume and length and for a everyday use. It does not dry up soon and it works well. I use the mascara everyday to work and it is good and it is easy to remove. I have applied the mascara and got into the pool and it is waterproof, it is smudge proof. I realised enjoy the mascara so far. The price is worth for the quantity. I did not have eyelashes fall out so the ingredients are good. I Love it so far, and also it did not feel sticky and so far it is good. This is the first time using a product from this brand. The packaging is good, sometimes a lot of product does not come through the brush. The applicator is good and it could be better. I want to try other products from this brand and I would highly recommend anyone looking to try a new mascara.
Horrible
Verified Reviewer
Reviewed at

I ordered the primer & mascara set and I am VERY disappointed. This mascara is extremely clumpy and it flakes really bad. Not sure if it was old when it was shipped to me, but it is so bad, waste of money.
miss the mark
I got this as a GWP. Tarte's Maneater is my go-to, and it's not as volumizing. I don't think it's clumpy, but rather crumbly. I tried using it twice, with a lash separator, and I ended up using another mascara on top of it to fix its evenness and get the crumbs out. It just felt like a thin application. After a third attempt, I just chucked it.
Clumpy and fallout
It gets dried out very fast and tons of fallout over my face. I love volume but it also makes my lashes clump together, and makes them appear shorter than they are somehow.