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PÜR Bio Charged Plant-Powered Volumizing Mascara
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Highlights
Summary
Instantly amplify the look of eyelashes and embrace a new era of mascara with the clean from wand-to-goop beauty power of PÜR Bio Charged Plant-Powered Volumizing Mascara with naturally derived ingredients* for stronger-looking, full-bodied lashes.
Benefits
- Creamy, full bodied, volumizing & defining mascara
- Helps strengthen & instantly amplifies the look of lashes
- Renewably resourced 100% castor oil biobased fiber brush wand
- 90% naturally derived ingredients*
- Works perfectly with PUR Fully Charged Mascara Primer & On Point Eyeliner Pencil
- *Including water. Naturalness according to ISO 16128 standard.
Key Ingredients
- Pea protein helps strengthen the look of lashes
- Olive wax & shea butter help condition and moisturize lashes
- Hybrid Complex (fermented Red Ginseng, Portulaca Oleracea ferment extract & vitamin C) is an antioxidant-rich blend that hydrates lashes and helps promote lash growth
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral oil
- Parabens
- Phthalate
Item 2626383
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Aqua/Water/Eau, Synthetic Beeswax, Oryza Sativa Cera (Rice Bran Wax), Glyceryl Stearate, Acacia Senegal Gum, Shea Butter Polyglyceryl-6 Esters, VP/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, Butyrospermum Parkii (Shea) Butter, Polyvinyl Alcohol, Glycerin, Copernicia Cerifera Cera (Carnauba Wax), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Palmitic Acid, Phenoxyethanol, Polyurethane-35, Aminomethyl Propanol, Ethylhexylglycerin, Ascorbyl Tetraisopalmitate, Hydrolyzed Pea Protein, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Methylpropanediol, Lentinus Edodes Extract, Lactobacillus/Panax Ginseng Root Extract Ferment Filtrate, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Pseudozyma Epicola, Caprylyl Glycol, Phenylpropanol, Iron Oxides (CI 77499).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Beautiful & Natural Look
I am usually very picky when it comes to mascara. I have short, thin lashes and sensitive eyes. Honestly, I did not have much expectations from this mascara, but I was genuinely surprised at how good this mascara is. This Bio Charged Plant-Powered Volumizing Mascara instantly lifts my lashes, leaves...
Most Helpful Critical Review
Great ingredients but performance was lacking
I was excited to try the Bio Charged Plant-Powered Volumizing Mascara, as I'm a fan of "as-natural-as-possible" cosmetics. I love the clean ingredients list which contains fermented red ginseng, shea butter, and vitamin C. The wand being made from castor oil is also pretty cool! However, the perfo...
91 results
miss the mark
I got this as a GWP. Tarte's Maneater is my go-to, and it's not as volumizing. I don't think it's clumpy, but rather crumbly. I tried using it twice, with a lash separator, and I ended up using another mascara on top of it to fix its evenness and get the crumbs out. It just felt like a thin application. After a third attempt, I just chucked it.
Clumpy and fallout
It gets dried out very fast and tons of fallout over my face. I love volume but it also makes my lashes clump together, and makes them appear shorter than they are somehow.
Adds volume and length but.
Verified Reviewer
Reviewed at
I love that this mascara is vegan and cruelty free, and it did a great job at adding length and a bit of volume to my lashes. For that reason, Ill recommend it, if youre willing to deal with the following. I have fine but oily lashes and lids, and once I got home, I found that the product flaked off and left smudges under my eyes. The mascara also runs easily if wet, and when it does, it sticks to the skin and becomes harder to remove. That said, the applicator is incredible, it made it very easy to coat my lashes. I just wish the formula were a bit more resilient. Im still going to rate it three stars because I think I just need to get used to the formula, or maybe it needs to dry out a bit in the tube. Ill definitely continue to use it since its a clean product and I want to make my makeup safer for my eyes.
Good
Verified Reviewer
Reviewed at
Wow what a wonderful mascara! I love this vegan formula from pur. My short stubby lashes seems to look and feel longer and thicker with this mascara on. I still look quite natural and not too dramatically made up with it on. Its great for everyday wear. If you want a more dramatic look, simply layer on a few more swipes. This mascara is super easy to remove at the end of the day and does not require too much effort to get it off. I received this product in exchange for my honest opinion.
Bio Charged Plant-Powered Volumizing Mascara
I loved that just two coats of this mascara gave incredible volume, making it feel like I was wearing fake lashes. As a professional makeup artist and esthetician with over 20 years of experience in the beauty industry, this is exactly the kind of mascara I would recommend to my clients. It's perfect for everyone and will be a huge hit once it goes viral! I feel lucky to have tried it—this mascara is a must-have for your collection and in your wardrobe of mascaras do not hesitate you will love this one! It is a must have, I would recommend to your sister, your mother, your grandmother and all of your friends go now before they run out because trust me, they will run out, you need this try it you won't regret this.
