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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics' Big Mood Mega Volume & Lifting Mascara is a volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold lashes that command attention.
Benefits
- Plumps & lifts your lashes all day
- Smooth, creamy formula infused with jojoba wax to hold lashes' curl
- Effortless application in 1 stroke
- Hourglass-shaped brush head separates & defines lashes
- Smudge & flake-resistant formula
- 100% vegan & cruelty-free
- 97% of users saw bigger and bolder lashes*
- 100% of users saw instant volume*
- 94% of users saw lifted lashes*
- 100% of users saw a lengthening effect*
- *In a consumer perception study after 8 hours
Formulated Without
- Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban & hydroquinone
Apply volumizing mascara starting at the root of the lashes in a zig zag motion working your way up. Apply additional coats to build to desired effect.
Never use if eye is injured, irritated or infected. Consult an eye doctor immediately in case of injury. Always handle and apply in a careful and sanitary manner. Do not dilute product with any additive or share with others.
Aqua, Copernicia Cerifera Cera, Stearic Acid, Hydrogenated Jojoba Oil, Glyceryl Stearate, Glycerin, Acacia Senegal Gum, Oleic/Linoleic/Linolenic Polyglycerides, Oryza Sativa Bran Cera, Vp/Eicosene Copolymer, Aminomethyl Propanol, Acrylates Copolymer, Phenoxyethanol, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate. May Contain: Iron Oxides (CI 77499), Black 2 (CI 77266) (Nano).
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Reviews
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Ratings Distribution
Best Uses
- 1Everyday
- 1Casual
Describe Yourself
- 1Naturally Blonde
Most Helpful Positive Review
Big mood
I brought this from target as I was waiting for it to drop in stores. I actually like the lash it loud better but this isn't far behind . It's does what it says gives volume and curl. Doesn't transfer. Would definitely recommend
Most Helpful Critical Review
Viral Isn't Always Best
This is a generally "meh" mascara. Pigment is top-notch, I will give that. The wand is finicky and not the easiest to work with. The formula doesn't wear super well. Great initial application but after a few hours, like others have said, smudging and flaking happens and it's hard to recover once tha...
3525 results
Decent
Verified Buyer
Reviewed at

I've been using this mascara for a while. I think it's decent for the price it looks nice, but it does run sometimes staining under my eye
New fav mascara
Verified Buyer
Reviewed at

I bought this product and my lashes have never looked better! I had been using the huda beauty one for ever until I stumbled across this product which is my new go to. It's affordable and the quality is amazing!
Only E.L.F Product I Haven't Liked
E.L.F is my favorite makeup brand and I have so many of their products, but this one was a flop for me. For me, the large wand wasn't a good thing, it made it hard to fully coat my lashes and only clumped them together. The product smears easily and the wand is too big, constantly getting it on my eyelids and nose. Also, the mascara made my lashes fall. The packaging takes more force to get the applicator out and makes a mess. All this product did for me was make my lashes droopy and clumpy.
Sadly not waterproof
Verified Reviewer
Reviewed at

The packaging is a bit bulky, but it's so lengthening! I just wish it was waterproof. I noticed that it crust drops on my face after a workout.
Wonderful mascara
Verified Buyer
Reviewed at

Love this so much makes my lashes look sexy and bold look too