Product Reviews Rated 4.0 out of 5 stars
376 Reviews
Most Helpful Positive Review Quite good I am very picky about mascara. I have long eyelashes, and so I look for a mascara that will hold the natural curl of my lashes and that will provide volume and a bit more length. I hate wet mascaras and I hate natural bristle wands.
I really like this mascara! I got it as a free gift with purchase and I'm glad because I probably wouldn't have tried it otherwise.
The brush is exactly what I like, silicone bristles that are fairly close together. The brush is a nice size; I wouldn't mind if it were a little smaller because I'm kind of messy when applying mascara, but it's not too big). The mascara is not too wet but not too dry. Most importantly, it adds both volume and length and it holds the curl of my lashes. It removes easily at night, and it doesn't smudge. My lashes look long and full and feathery, and I really like how they look.
I do comb through my lashes after application just because I like them to be really separated, but that's probably not a necessary step. As my tube has gotten older, I've noticed a bit of flaking but it's minimal as long as I don't touch my eyes during the day. I don't use this on my bottom lashes because the bristles aren't quite long enough to keep me from smudging mascara on my face, but I already have a bottom lash mascara that I like so that's not really a negative for me.
The only thing that keeps me from giving this a perfect rating is the price. I typically buy drugstore mascara because mascara doesn't last as long as something like foundation or eyeshadow (and also because I'm so picky that I don't want to spend a lot of money on something I end up hating). I haven't decided whether I'll repurchase this mascara once my tube runs out. If it were cheaper, I'd repurchase it in a heartbeat.
Most Helpful Critical Review Not for my eyelashes sadly... I read through quite a bit of the reviews and I truly feel bad leaving this, but I feel that maybe the reason I'm getting such horrid results is because I have rediculously long lashes. I love to amp them up even more, but honestly, this mascara makes me look like flakey spider eye lady in 10 mins. I only put one coat and i waste a lot of product just getting the gunky excess off the wand. It's like too much product comes out and so it just clumps in one area. Then I'm using my finger to try to spread it more evenly. So I do feel if you have thick, already long lashes, the odds are hte product is going to hate your lashes. I will say it comes off easily and does not dry out my lashes. So I feel the argan oil claim is at least true. I tried the magnetic one, literally jsut now and it did not clump at all. It separated my lashes perfectly. While they don't look as full and long as THIS mascara made them, I don't have any of the cons so far that I did with this mascara. So ladies, if you already are gifted in the lash department go for the magnetic mascara by PUR. lol'
Reviewed by 376 customers I love it 5
AC from TX
Been using this mascara for 5 years now. It really gives big, long, luscious lashes. I will say that it's sometimes a little much for a day look. Pro tip: Take the wand out and wipe a good deal away with a thick paper towel. This gives me long lashes but with more of a day look.
10/10 one of the best mascaras ever!! 5
Chels from Minneapolis, MN
10/10💓 this PUR Big Look mascara is So amazing mascara! The applicator is one of the best! It gives great volume and doesn't clump your eye lashes. I love using it as a base and mixing with other PUR's mascara's! #PURcosmetics #makeup #mascara PUR Big Look Mascara and found it online # PurMineralsBigBlinkMascara, .17 oz Big Look Mascara PUR Big Look Mascara Big Look Mascara PUR Big Look Mascara PUR Big Look Mascara #BigLookLengtheningMascara #PUR
Absolutely the best I have used 5
JoJo from Fort Smith, AR
I am an older woman whose lashes have gone through the thinning process of age. This mascara, bar none, is the only one I have found that can make those lashes look good again - longer, more full, and younger! I have tried them all - most expensive to biggest name - and keep coming back to this. Now I don't even bother with the others.
Don't buy 1
Shonda from Kentucky
Can't pull out wand without it being gooped on there. Worst mascara I've ever bought. Makes eyelashes stick together.
My go to Mascara 5
Enstyle from Chantilly, VA
Big Lash Mascara always makes my eyelashes look full and long.
No 2
MQ from Texas
I love the length. What I dislike is that when I take the brush out, a whole lot of mascara comes out and the whole stick is full of the mascara and it over flows.
100 stars… amazing mascara! 5
LilMiss1315 from Bay Area, CA
This mascara surprised me SO much. I received it as part of a Ulta GWP, but I have so many unused tubes of mascara in my collection I didn't think it would make much of a mark on me; one day I reached for it just for fun and… WOW. Suddenly I had these gorgeous, lush, curled, fat, amazing fluttery lashes; I was floored.
Since then I've been reaching for it almost every day… a few tips to get the most out of this mascara - it's a wet mascara so you can expect a few tiny smudges, that's no big deal just wait until they dry and remove them gently by rolling a Qtip over them. I would recommend working in several thin coats instead of trying to glop on one thick coat, the benefit of a wet mascara is that you can get all the tiny lashes that a drier mascara often misses. Don't let the coats dry in between.
This mascara beautifully conditions my lashes; it does stick around all day until I go to remove it, but a little micellar water does the trick for a gentle removal. It's not a waterproof mascara so it may smudge a bit if you have oily lids. I've not experienced any lash loss with this mascara which is a big deal for me; I've had bad lash loss experiences with other mascaras (ahem Maybelline). I will be purchasing this mascara again once I'm done with this tube. I can't even begin to tell you how I'm obsessed with this mascara and it's incredible 'false lash' effect!!
worst mascara EVER 1
Ashley from Baton Rouge
I bought this on recommendation of several Ulta employees for curling my lashes. It did not hold a curl, but it also was just an overall bad mascara. It is so wet, clumpy, and smudgy. I couldn't get one coat on without it getting everywhere. I have straight and short lashes and am disappointed that the employees recommended this. I've used a lot of different mascaras to try and solve my curling problem and this one is the worst!
Just Awful! 1
Georgia Mom from Marietta, GA
Clumps, runs, flakes - just awful! Because I love Pür, I gave this mascara three separate trials. Each time it was just as awful as the first. Had to toss it into the recycling bin. I received the full-size as an Ulta GWP, otherwise I would have returned it.
Not great 3
S from Oklahoma
I had high hope for this mascara as the rep told me how great it was. It is NOT great. Very clumpy and doesn't last.
Super disappointed.
Back to Bellame!
Obsessed 5
Val from Philly
I got this mascara as a free gift with purchase and was expecting it to be my "emergency mascara" that I kept in my purse. It's become my MAIN mascara because I love it so so much. The silicone brush is great, it doesn't pick up too much product like other silicone brushes do, it picks up the perfect amount. Application is easy and it doesn't clump at all even when I apply a ton of product, so my natural lashes actually look elongated and thicker without the "I'm wearing a ton of mascara" type of look (clumpy). I wasn't expecting to love this as much as I do but I'm glad I found it, this might be the first mascara I actually continue to buy on a regular basis.
Clumps and Flakes! 1
Stylish from Georgia
This is mascara. Color is black, the oil makes the color wear off on eye lids and under eyes. The rep stated it was approved for contact wearers. It can't be, because it flakes off into your eyes and bad for your lenses. I am returning ASAP!
What happened?! 2
Kristen from Atlanta
I used to LOVE LOVE this mascara. I've bought it religiously for years now. But the last 4+ times I've bought it, it's not even close to the same
Mascara I've always used.
Is it a new wand?! New formula? WHAT HAPPENED? I know I keep buying in hopes that it return to whatever it once was before... sadly, this will be my last time buying this mascara. On to the next.
Love it! 5
LibertyBiberty from Jamestown ohio
I got this free with a purchase from Ulta. But I will definitely buy it when the tube is empt. I read reviews just now. Lots of people saying it dries out fast or is clumpy. I have been using it for a couple weeks now. I haven't had that problem at all. It makes my eyelashes long and separates nicely. No clumps and not dry. Maybe those folks got old tubes. When I purchase if that happens I will go to Ulta and exchange it. This is possibly my new favorite.
Dried out fast 4
It's Just Me from Wisconsin
This mascara was easy to apply and worked okay for a couple weeks after I opened the tube. However, I think the formula must be prone to drying out, as now it flakes off and causes raccoon eyes. Maybe I got an old tube, IDK
LOVE LOVE this mascara! 5
BFlynn from Sugar Land, TX
I have short thin lashes and have never found a mascara that works well for me. They usually clump a bit or make my lashes fall over. It's always a struggle. But THIS mascara was recommended by an associate in my sugar land Ulta store, and she couldn't have been more spot on about her recommendation! This mascara goes on so well and I don't have the problem of clumping. My lashes look great for someone that doesn't appear to have any.
100% yes 5
Sam from As
I love the length that this mascara adds. This is definitely my new favorite!
Best mascara 5
Jlu from Jordan landing
By far the best mascara I've used
Really does work! 4
Mrsyankee from Texas
I was guided to this product after telling the saleswoman what I was looking for. It really does lengthen and thicken my lashes, but can be clumpy if I don't do it quick enough. I am pleased with it.
No 2
Karen from GA
I hate to give cons to this product in case I got a old product. This mascara came highly recommended, but it is so thick and clumps on my lashes.
Too clumpy 2
Tuxedodog from Massachusetts
Difficult to apply and clumps
I will buy this again! Love the way it makes my lashes look! 5
Mary from Coral Springs, Fl
This product makes your lashes look long and full! Love this!
🤩 wow, wow and just wow 5
Rebecca from Florida
If you want longer lashes this is it. If you want no clumps this is the one! If you need more volume continue to apply more coats of it. I'm usually not a fan of this type of brush but with this formula it just works and I'm shocked. I've used Every mascara high end like Christian Dior etc and this one is my absolute favorite. I can't believe I'm saying this. There's no clumps, no flaking and absolutely makes my eyelashes and eyes pop. I found my mascara! Might I also suggest an eye lash curler if you want curl? See the magic work with this amazing product. Also gives your lashes a nice fresh look. Separates them well too. I'm so impressed. It's hard to find the right mascara and I'm so glad I found my eyelash soul mate. 🥰
Not for everyone 2
carnal.flower_ from Dallas, TX
If you're looking for voluminizing and lash defining mascara this isn't a good one. It only lengthened my lashes and made them look like spider legs! Reminds me of the Tarte Maneater mascara. I wouldn't not recommend this.
Best mascara EVER 5
Melissa from Mars, pa
Lengthening and no clumping!