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Summary
Highlights
Step into soft, tousled texture with Not Your Mother's Beach Babe Foam. Its ultra-light, no-salt added formula conditions as it styles, creating crunch-free, touchable waves with more shine and less frizz. With UV defense and a light hold you can say goodbye to stiff styles and sun damage.
Benefits
- Texturizing foam delivers crunch-free, touchable texture for effortlessly beachy waves
- Ultra-lightweight, hydrating formula of Aloe, Sea Kelp, and Sunflower Extract hydrates hair while adding texture
- No salt added and never stiff, sticky, or heavy
- Provides UV Protection to help prevent hair color from fading
- Great for all hair types, including straight and wavy hair
Scent Type
- Toasted Coconut Scent
Item 2641609
Scrunch 1-2 pumps into damp hair, air dry, and watch the tousled texture take over.
Pro Tip for Straight Hair:
- Apply to dry hair
- Braid and let set. Undo and tousle for soft, beachy waves
Water (Aqua) (Eau), PVP, Polysorbate 20, Cocamidopropyl Hydroxysultaine, Polyimide-1, Maltodextrin/VP Copolymer, Macrocystis Pyrifera (Kelp) Extract, Aloe Barbadensis Leaf Juice, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Butylene Glycol, Isopentyldiol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Coumarin, Benzaldehyde, Vanillin
Shipping Restrictions : This item cannot be shipped via air.
Free gift with purchase
Free gift with purchase
Free Beach Babe Sea Salt Spray travel size with $20 Not Your Mother's purchase (valid thru 8.16.25 on in store or shipped purchases. Full, partial pickup or same day delivery purchases do not qualify. While quantities last. subject to in store availability
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
5/5
I absolutely love the Not Your Mother's Beach Babe Texturizing Foam! It gives my hair that effortless, tousled beach look without the crunch or stickiness that some other products leave behind. The foam is super lightweight, smells amazing—like summer in a bottle—and adds just the right amount of vo...
Most Helpful Critical Review
Great smell the product itself is ok
The texture is soft and fluffy which I like, the packaging is cute it's just a plastic bottle simple open cap, the value I would say is more of on the affordable side but the scent is amazing I love it, the effectiveness of the product though as it says it's a light hold so it's not gonna stay long ...
67 results
Great product overall!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The Beach Babe Foam gives me soft waves without feeling sticky or crunchy. Super easy to use, just scrunch and air dry. Smells great too. Perfect for an effortless, laid-back look. I tried it on my partner. He has curly hair, so the product really enhanced his curls.
Waves for days!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The NYM Beach Babe Texturizing Foam is awesome! I have really thick hair and have always found a lot of texturizing foams to be ineffective. However, when I tried NYM's it worked! My hair was super wavy, had added texture, and smelled great! Overall, highly recommend if you're looking for a beachy wave look!
Beautiful beach waves!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Absolutely love this product! Adds volume and texture to my hair. The scent is an amazing coconut fragrance. I use this for beach days when looking for light beach waves to add some volume and texture. Great value for money too, definitely will be repurchasing!
Great Mouse for wavy-curly hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I love this product for my daughter's curls. It smells super good and the packaging is cute. The foam isn't as big as a traditional mouse but I like that because I find it easier to use.
Great
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This smells amazing! The coconut scent is such a nice touch for summer and gourmet body care routines. The packaging is nice, the pump works really well!