Product Reviews Rated 4.19 out of 5 stars
536 Reviews
Most Helpful Positive Review Holy Grail for My Hair Type Okay, this is the perfect product for my hair. Background- I have fine, long, wavy hair that gets super oily if I don't wash it everyday (and I damaged it the past few years with dying it, so my ends are dry as heck). I have searched high and low for a basic shampoo that was sulfate free and didn't leave my hair feeling greasy but actually cleansed my scalp without irritation. I had hoped to find something cheaper that I liked, but I end up spending more on shampoos because I don't like them then buy another. THIS, this shampoo gently cleanses my scalp and strands with a light scent that doesn't break me out. I am able to stretch my hair to 2 days now before I look like a grease ball, and that's all I could ever want. The matching conditioner pairs with it perfectly and gives me the best of both worlds for my oily scalp and dry ends. I don't even care about the price now because of how much I love it.
Most Helpful Critical Review Wouldn't recommend to anyone Tried this out for months. Within weeks my scalp was extremely itchy and dry! I now have bad dandruff which I've never had before, not even due to cold weather. I tried washing once a week at first and then 2-3 times a week to see if maybe it was buildup, but it's just made my scalp more irritated. I have pretty sensitive skin but no shampoo has ever made my head feel so awful. Got it on sale and now I understand why. This may not be tied to this shampoo but oddly enough around a few weeks to a month of use I developed mild alopecia and now have a bald spot on the top of my head that won't go away. I don't think the shampoo caused it (since it's my immune system attacking the hair cells) but I absolutely think it's made it worse by stressing the heck out of my scalp. Also weird that it developed just when I started using this. (It's the only change in my routine I had made) It has caused me to cover my hair everywhere I go due to the spot and gnarly dandruff. Just don't buy this. Save some $
Reviewed by 536 customers Shine Booster! 5
michelles49 from LosAngeles
Very gentle yet still powerful and clarifying. I love the way this product smells and really brings my hair back to life. I usually dispense about a quarter-sized amount and lather it with some water to get it foamy. A little goes a long way with this product, although I do shampoo my hair twice especially on days when I do an oil treatment prior to wash. I pair it with the banana and coconut superfood conditioner for added hydration and softness. Looove!
just bad... 1
that one lady from somewhere, USA
only good thing is the scent. aside from that it made my thick colored hair stringy, dry and somehow greasy at the same time. it lathers but doesn't clean my hair at all. what a mess. it's going to take a lot of clarifying and conditioning to fix it
great smelling shampoo 5
coreyb21 from United States
This shampoo smells great and I feel like it gets my hair clean. I haven't used it long but I'm pleased with how it works for my fine hair. This is the shampoo I tend to choose to take while traveling. Gets the job done.
Nice product 5
jp2006 from Pendleton
I really liked this but didn't use it for very long. I think it would work for all hair types. It lathers good and has a scent that's not strong. I only had a small bottle. I've been on a journey to find my favorite shampoo. I would recommend this product to others. It's definitely worth a try.
not for me 1
kiernant from Danforth, IL
I have always had very thin hair and this made it fall out worse. My scalp also has eczema on it, so I tried this to soothe it. My scalp just ended up dry and itchy, and as stated, my hair was falling out in clumps. 
This shampoo has helped my hair be shiny! 5
kimberlybx from Miami
This shampoo has helped my hair be shiny and silk! It gives off a great apple scent after I'm down in the shower and it has a lot of lather which is great for me!
the smell is amazing 5
maggief4296 from Allston, MA
briogeo can do no wrong. I have very long, medium thickness hair, and a lot of it. the crown of my head gets oily but everywhere else is dehydrated, this shampoo cleans my scalp without stripping the rest of my hair of its oils and leaves a nice scent that isn't overpowering.
it's okay 3
hannahs518 from conway SC
this product really dried my hair out. i have curls that i was looking to get rid of buildup off of but it completely just stripped my hair and felt so dry. if that's what you're looking for then this is a great product but definitely use a moisture mask after.
Extremely drying. 1
Picco from Cali
Terrible, my hair was in good condition and after one use, it stripped it and left it feeling so dry and brittle.
Yummy 5
alese_rees from Wilmington, CA
Smells fantastic and makes your hair so soft. I want to try their fragrance free/sensitive skin variety next.
Great shampoo! 5
debc36da from Hannibal, MO
I love this shampoo. It cuts through the buildup on my hair from styling products without stripping my hair. It leaves my hair squeaky clean. It lathers well especially on the second application and rinses easily. I follow up with the matching conditioner. I will definitely repurchase!
Great Shampoo 5
sarah344 from Bellbrook
I loved this shampoo! It made my hair feel clean without making it feel stripped of nutrients or drying it out. Love the scent of the shampoo as well. Thought it was a little expensive so I didn't repurchase.
my favorite 5
member9ca1e2 from United States
I love this shampoo I've been using it for a hot minute this has been my hair best friend , it deeply cleans my oily hair without leaving it too dry , and this smells amazing it . I'm very satisfied with this product
Meh... 3
amberh236 from Spokane, WA
So they smell amazing. The conditioner did nothing for my hair. I had to use so much leave in product to comb my hair out. I tried for like 4 washes to want to love this brand. I have medium length not too thick hair tgat is wavy.
Too drying 1
missyd3034 from Blacklick, OH
I have very dry hair and this did nothing for me. My hair felt like straw and was a tangled mess. I ended up returning it because the price was way too high. I would not repurchase or recommend.
Smells so Good 4
scarletok from Warrior, AL
This shampoo smells so good and cleans my hair gently, I didn't like the conditioner as much . It was on the heavier feeling side . I have a sensitive scalp so I could not use this very much or I would get clogged follicles so I would not repurchase for that reason.
Just okay 3
rachell306 from United States
Ended up returning this product because it felt stripping to my thin hair. The scent is amazing but I couldn't get over how drying it was. The formula is less runny compared to the banana one. Overall I was disappointed for my hair type but it may work better for thicker hair.
Good quality 4
jolenek4 from Bettendorf, IA
I really like the smell and qualify of my hair, however for the price I was expecting more "wow". It wasn't horrible, it wasn't fantastic.
Great smell and ingredients! 5
allisonm211 from United States
Really love this product! I originally purchased it in a combo pack with the conditioner and now I continue to purchase it. The smell and ingredients are exactly what I was looking for.
love the apple and the banana Briogeo products 4
samantham630 from United States
They smell amazing and have great ingredients. They lather well but have a slight watery consistency. They left my hair smelling great but I didn't notice super lasting effects. I still use Briogeo products
I don't know man… 2
Ash from California
I do not understand all of the good reviews for this shampoo. Does it smell amazing? Absolutely! But that's its only good quality. I have to shampoo at least twice before my hair even starts to feel clean with this. I have also noticed that since I started to use this shampoo I need to wash my hair more frequently. I tried to like this, but I'm half way through the bottle and I just can't bring myself to keep using it.
it smells great! 4
kirbyfritters from Berea, KY
I love the smell, and I can't get over the awesome ingredients. I don't think this is a revolutionary product for my hair, but I feel great using it, and it gets my hair clean.
Great product and even better smell 5
taylorn100 from United States
I really enjoyed using this shampoo. I felt like the scent of it was really refreshing and not over the top. It cleaned my hair perfectly and didn't leave my hair feeling dry.
Smells great! 5
kayyy_tayyyy from Hamlet, NC
Super lightweight on my hair! Smells great, left me with a really great base of clean hair to style! This made my hair feel really soft, worth the price! My stylist even recommended it which is one of the main reasons I went with this brand! Great for color treated hair also!
In between Shampoo 5
memberfb8b42 from United States
This is one of my in between shampoos. When I feel I need a break from Olaplex, I usually use this one.