Size 1.0 oz|
Store & Pickup Availability
Tarte's All-In-1 Moisturizer, Primer, Foundation & SPF that can be worn under (or instead of) foundation.
How to Use
Shipping & Coupon Restrictions
Rated 4.45 out of 5 stars
I am a 33 year old woman with extremely sensitive skin. My face has a few crinkles around the eyes, olive-green undertones, a pink scar from a biopsy, and patches of seborrhea and rosacea (both currently controlled so that you wouldn't know I have them unless I let my care routine slip). I never dreamed that something that is essentially a BB cream could give me enough coverage. I was really looking for a primer to wear under the Naked Urban Decay foundation that I purchased. My goal has always been to just even out my complexion without looking like I'm wearing makeup. The Naked foundation just looked sheer, and appeared to be sitting on top of my skin instead of blending in, despite various brushes and application techniques. So, when I bought the Tarte BB cream, I used it as a primer- Oh, what perfect skin it gave me! It feels like silk going on. I use my fingers because I love the sensation of smoothing this over my skin. I had discovered that I don't even need the foundation on top of this- I now wear this as my only face perfecting product, with just a bit of blush and highlight. It lasts all day for me, from 8 am to 7 pm. By 5-6 o'clock I've got a bit of dew, but the product stays in place. It does not crease or move on my oily skin. The MOST AMAZING part of this product is that it does not irritate my sensitive, seborrhea-prone skin with tiny areas of rosacea. I have worn it every day for 2 weeks without a single tingle/prickle/flake/etc. I even started letting it truly be my moisturizer, instead of layering it over La Roche Posay Rosaliac. So, my morning face = wash with Noble Zinc soap, apply a serum, and apply the Tarte BB Cream. Done. I am allergic to most sunscreens- the only normal sunscreen that I can wear on my face without issues is the Neutrogena Baby Pure face sunblock. Thankfully, this cream contains the same sunblock ingredients! My only wish is that I had gone with a shade darker. I have the shade "light", which looks dark when it comes out the tube. It does blend to a very light color. I can pull it off in the winter, but will have to buy the Medium for sure when summer comes. I also don't know how it will do during exercise/sweat- I usually run during my lunch breaks, but am injured right now. I would like for this to stay in place to provide sun protection during my midday runs- will have to test this out in a month when I'm allowed to work out again! P.S. I am buying this for my mother, I love it so much!
I was so excited to try this product out as I love Tarte products. It is touted as "a primer, moisturizer, light foundation, anti-aging treatment and sunscreen." I thought that it sounded perfect for my needs! Sadly, that wasn't the case.
I wore this product for a few hours before returning it. I have combination/fairly decent skin. My problem areas are redness, oily t-zone and I don't like seeing the pores on my nose.
I applied this product to a clean face and then used Tarte's smooth operator finishing powder to set it. I have used A LOT of BB creams. This does not seem like a BB cream to me - it seems like a primer as the consistency is silicone. At first it felt heavy on my face (I do not like to feel my makeup), this effect slightly went away. If you are looking for creamy, try something else. I have a few dry patches and this BB cream made those areas stand out.
Aside from helping to minimize the pores on my nose, I felt it didn't provide nearly as much coverage as the Tarte smooth operator BB cream/tinted moisurizer. The coverage was very fair/poor. For the price and amount of product you get I was expecting much better. I didn't like that with this product you can really feel the silicone in the consistency of the product.
As for the 12 hour claim, I don't think that is accurate. I wore it for a few hours and it was fading from my semi-oily t-zone (mainly noticeable on my nose). For all this product is supposed to do I think it's really only good as a primer.
I went with a different BB cream and am now happy!
Née from New Jersey
It feels light on my face. I wear it everyday and I don't have to we're foundation with it
runrobin5 from Jacksonville
love the way it makes my skin feel so soft. Great color medium. Did not turn orange on me.
A from TN
This is an awesome product. I love the way it feels on my skin and doesn't dry me out or make me oily. You do have to make sure it's blended well and your skin is well moisturized because it can streak.
Arla Rea from Virginia
Disliked it, was very streaky and drying. And the outcome of that combination was…well.
Dev from Dallas, TX
I bought this on Black Friday because I needed a primer and now I'm obsessed with it. I was worried it might be too oily because it goes on so smooth but my makeup stays all day with this on, no creasing.
Amy from Tennessee
Love the Tarte BB Primer! Originally I tried a sample given to me. Bought the product and have never looked back.
ThemrsK from PA
I wanted something that gave me a coverage without wearing anything heavy for when I didn't feel like doing my makeup. I absolutely love this stuff. I apply it with my fingers and it's gives me a perfect coverage. I put a setting powder over it and voilà, a perfect look.
Ellen from Portland, OR
The formulation of this seems great- very lightweight and natural finish. But, I ordered the shade light and it's extremely orange on me. It's giving snooki 2011. I would be tempted to order the lightest shade, fair, but I'm worried that it would be too dark as it's just one shade down. Would recommend this to someone who has darker skin I guess, but there's just no way this will work for me unfortunately.
Guyenevere from Houston, Tx
I don't like wearing foundation, but in my "old age ", I have to use a BB cream to lighten the pigmentation caused by age spots and acne scars. It goes on smoothly, feels really light on my skin, and it gives it my skin a smoother looking finish. It's a great product for someone who's looking for light to medium coverage.
JG from Midwest
Loved being able to try a new product that covered nicely, didn't make me oily, and didn't break me out. As I age, my skin has become so sensitive. This applies nicely and a little goes a long way. Will be buying in a second shade as well. Glad that I gave this one a try!
Ane from Texas
I like this formula, it goes on smoothly and it's still on my face at the end of the day when I take it off. I use it as a make-up & sunscreen. I do put a little powder foundation over it some days. I have dark hair and dark eyes and am light but the light in this is too dark for me and goes on with an orangish tint which absorbs and fades a little after time. I may try the lightest shade when it's back in stock.
El from California
Formula is great for oily to combo skin. I have combo and it's a Natural almost matte finish. Great coverage but still looks like skin. This wouldn't work for anyone with dry skin. Currently using it during winter (My skins a bit on the dry side in some areas) Only downside is it's a bit on the orange side (I got medium tan)… going exchange it for medium shade to see if it's a better fit. Overall would buy again, feels like butter on my skin and glides beautifully.
Amazing from Dallas TX
I have been wearing Mac Studio Fix liquid foundation for 10yrs now. It was the only foundation I trusted to provide full flawless coverage. Unfortunately as I've gotten older I noticed it was not setting into my skin as well and was starting to look extremely heavy and cakey. I was devastated, thinking I would never find a foundation that could compare. This stuff is amazing! Not only
Is the formula lighter, so it doesn't feel heavy or damaging to my skin, it leaves a flawless finish and makes my skin look natural and amazing. This is my 3rd time buying and I'm actually buying two this time! I highly recommend at least trying once!
Troutwoman from Nor Cal
I've worked for ELC and have tried literally everything. This BB cream is great if you want something that covers without being cakey. As a caution, it does run on the orangey side so I go a shade down and it seems to work for me.
S McCoy from Hudson, NH
I was looking for a tinted moisturizer that wouldn't leave me shiny and this definitely does the job! Better coverage than I expected, too!
BMA from Alabama
I have been using this product for a couple of years! I use it as my foundation as my skin doesn't like the feeling of anything heavy. It has a mousse texture and goes on really easy. I do recommend it you are looking for light coverage.
Kim from shoreline
I love this stuff. It leaves my face looking and feeling really soft.
Bethany from Kalamazoo
First I would like to say it's quite oily at first it seems like more of a map which I'm not very fond of I like things are soaking and second designed by the cap is awful which doesn't make a difference but I do you think it works keeping on your make up fresh and bright for a long period of time but other than that it's nothing special
Lyndsey P from Portsmouth, NH
Light weight tinted moisturizer that provides great coverage and feels silky soft on your skin.
Dev from Boise, ID
I bought the light and it is insanely orange. It is the right shade, but the orange undertone looks awful on cool-toned skin.
Itsok from Chicago, IL
I bought the smaller sample size in "light" to try before buying the full-size product. I loved the lightweight formula, color, and ability to build it up to just wear instead of foundation. However, the shades from sample to full size aren't the same. I took back to the store & it's equivalent to tan.
G from NJ
I got the shade Fair and I was amazed how similar it is to my skin color! I find it easier to apply with warm fingers then set it with powder. The texture is very light and feels good on the skin. I wish Tart made more products with that shade.
Minimalist from Fontana, Ca
I use like a foundation. I just need a little cover to even out my skin color. A little goes a long way. I use a concealer and a little setting powder with it and it's good all day.
Tayna from Florida
I pair this with cc cream full coverage and they work well together.
Jess from Seattle
This primer has become a staple in my makeup routine. Ive tried a lot of different primers and I always end up coming back to this one. I love that this one is tinted and has spf, which makes it perfect for a no makeup look in the summer when I can't cake on the makeup. I have very oily and acne prone skin, and most tinted moisturizers or primers just don't cut it for me. Another plus is, because this is a tinted primer, it allows you to use less foundation, and I love that I don't have to cake on the makeup with this primer, and I can look more natural in my make up. I won't be using any other primer from now on