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Summary
Give sensitive skin lightweight, fragrance-free care with this bakuchiol face serum. The plant-based retinol alternative helps improve the look of fine lines and uneven tone, while three forms of hyaluronic acid leave the complexion plump and comfortably hydrated.
Benefits
- FINE-LINE & WRINKLE APPEARANCE: Helps soften the look of visible fine lines and wrinkles
- GENTLE RETINOL ALTERNATIVE: Features plant-based bakuchiol for a sensitive-skin-focused routine
- LASTING HYDRATION: Keeps skin comfortably moisturized throughout the day
- EVEN-LOOKING TONE: Helps improve the appearance of uneven skin tone
- PORE APPEARANCE: Helps minimize the look of enlarged pores
- QUICK-ABSORBING FORMULA: Sinks in easily as part of a daily routine
- NON-GREASY FINISH: Hydrates without leaving skin feeling oily
- FRAGRANCE-FREE: Made without added fragrance
- DERMATOLOGICALLY TESTED: Adds reassurance to sensitive-skin routines
- VEGAN FORMULA: Made without animal-derived ingredients
Key Ingredients
- BAKUCHIOL: Plant-based retinol alternative selected for fine-line and uneven-tone appearance care
- 3 TYPES OF HYALURONIC ACID: Sodium hyaluronate, hydrolyzed hyaluronic acid and sodium acetylated hyaluronate provide moisture at multiple levels of the formula
- PEPTIDE COMPLEX: A blend of four peptides selected to promote a more resilient-looking complexion
- NIACINAMIDE: Vitamin B3 that helps minimize the appearance of pores and promote more even-looking tone
Formulated Without
- Parabens
- Phthalates
- Sulfates
- Sulfites
- Mineral Oil
- Silicones
- Alcohol
- Dyes
- Animal-Derived Ingredients
Item 77019175
- Shake well before use.
- After cleansing and toning, apply 3-4 drops evenly over the face and gently pat into skin.
- Follow with moisturizer. Use daily in the morning and evening.
Aqua, Glycerin, Caprylic/Capric Triglyceride, Polyglyceryl-4 Laurate (from Coconut), Butylene Glycol Dicaprylate/Dicaprate (from Palm), Polyglyceryl-6 Laurate (from Coconut), Niacinamide (Vitamin B3), Bakuchiol (10,000 ppm), Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Sh-Decapeptide-7, Sh-Octapeptide-4, Sh-Oligopeptide-9, Sh-Pentapeptide-19, Benzyl Glycol, Lactobacillus Ferment Lysate, Arginine, Carbomer, Xanthan Gum, Ethylhexylglycerin, Adenosine, 1,2-Hexanediol
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I'm in love!!!
I had been wanting to try a good Bakuchiol for a long time now. I know that vitamin A like Retinol and Retin-a is considered the "holy grail" for antiaging and is the most studied topical skin product. Many people struggle to acclimate to the Retinol/Retin-a and it can take a very long time for the ...
Most Helpful Critical Review
Gentle, non-irritating
I have been using this for 3 weeks now, just at night. I am not retinol-naive so I didn't expect to have any reactions. To start with, my skin is better than average for age . I didn't really notice any improvement in fine lines or discoloration. I occasionally get tiny bumps around the chin are...
97 results
Great serum
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This is probably the best vitamin C serum I've tried! It has a pleasant smell, kind of like an orange creamsicle but not too strong, and it dissipates quickly. I use this serum at night. I wash my face, use my toner and essence, then apply this serum, followed by my usual face cream and eye cream. I've used this for a few weeks so far, and my skin is noticeably smoother and brighter. I've noticed any dark spots I had on my face have faded quite a bit. My skin immediately feels more hydrated and soft after applying this serum, and it looks super healthy, glowy, and dewy. A little goes a long way when you apply it to damp skin, so the bottle should last a while. I like to apply the serum when my skin is still damp (usually from my Korean toner and/or essence) because it helps lock in moisture and keep my skin hydrated. I've tried a few different vitamin C serums, ranging from drugstore to high-end, and this is my favorite!
Yes for new things
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This smells pretty good and leaves the skin smooth. It absorbed very fast, and the packaging is too cute. I'm glad I was able to try this out, and I will be trying serum for a while.
Great retinol alternative
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Very effective and safe alternative to retinol. Plant based and safe for your skin. Very easy to use and apply. Light fresh scent and nice consistency. Very cute packaging and I love how it dispenses.
Light and still nice feeling!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I really like this. It's not too thin, but not thick or tacky either. It feels good going on. I've been using it consistently for about a month. I have noticed that my skin has better color and less dullness to it. There is a very light scent, but I don't notice it once it's dry. My skin seems happy with it, so I look forward to using it up and seeing what more it can do.
Smoothes out those fine lines.
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

After using Bakuchiol Serum for 30 days, I found this product to be a nice addition to my facial care regiment. I didn't really have many "fine lines" but the few eye creasesI had seem to be less defined. The serum was easy ro use and felt nice on my skin. Not greasy or tacky and I really never noticed any scent. Also, a little bit goes a long way so I was able to apply what I needed with just a coyple of little drops. I really like the little pump bottle too. It was easy to use and felt comfortable in my hand. I do have some artritis in my hands but this bottle was very easy to hang on to.