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Highlights
Summary
MAËLYS B-FLEX Lift and Firm Arm Cream smooths the look of skin for a more defined-looking upper arm area. Formulated with Red Algae to help support a firmer-looking appearance & Kangaroo Flower to help improve the look of sagging skin, it helps keep your arms looking & feeling taut & lifted.
Benefits
- Gives a tighter, sleeker-looking upper arm area
- Smooths the look of crepey skin
Research Results
- Clinically proven to help give a tighter, sleeker-looking upper arm area.
- Clinically proven to help smooth and tighten the look of skin on the arms.
- Clinically proven to visibly firm skin for a more defined-looking arm.
- *Based on a 56-day clinical trial with 30 participants.
Key Ingredients
- Formulated without: Parabens, SLS, and Phthalates.
- Red Algae: Targets the look of loose skin for a smoother, tighter appearance.
- Brazilian Peppertree: A powerful bioactive derived through supercritical CO₂ extraction that helps to reduce the appearance of visible puffiness and unevenness. This plant extract supports smoother, more contoured-looking skin on the arms with consistent use.
- Kangaroo Flower: Rich in bioactive compounds found in the nectar of the flower, this nutrient-dense botanical helps to improve the appearance of wrinkles and sagging skin. Skin looks scaffolded and supported, for an overall more toned-looking silhouette.
Item 2598314
Apply a generous layer directly to loose, saggy skin in the upper arm area. Massage into the skin in circular motions until fully absorbed. You may start to feel a warming sensation, that's totally normal! If you're not into the tingle, we recommend waiting at least 20 minutes after a shower before applying. Use twice a day for best results.
Water (Aqua), Cetearyl Ethylhexanoate, Caprylic/Capric Triglyceride, Glyceryl Stearate Citrate, Glycerin, Cetyl Alcohol, Stearyl Alcohol, Glyceryl Stearate SE, Helianthus Annuus (Sunflower) Seed Wax, Panthenol, Schinus Terebinthifolius Seed Extract, Anigozanthos Flavidus Extract, Paullinia Cupana Seed Extract, Hydrolyzed Rhodophyceae Extract, Polyacrylate Crosspolymer-6, Xanthan Gum, Tocopheryl Acetate, PVP, Dipropylene Glycol, Caprylyl Glycol, Allantoin, Sodium Phytate, Vanillyl Butyl Ether, Citric Acid, Linoleic Acid, T-Butyl Alcohol, Ethylhexylglycerin, Sodium Chloride, Sodium Sulfate, Linolenic Acid, Phenoxyethanol, Chlorphenesin, Fragrance (Parfum), Benzyl Alcohol, Benzyl Benzoate, Hexyl Cinnamal, Limonene, Linalool, Blue 1 (CI 42090), Ext. Violet 2 (CI 60730), Red 33 (CI 17200).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Skin Type
Most Helpful Positive Review
So Far So Good!
To be honest, I haven't been sticking to the recommended regimen as instructed in the bottle, but let me tell you... it still works! I use it maybe every other day, I'm a nurse and I get busy and forget sometimes. However, I'm already noticing a slight difference in my upper and lower arms (the chon...
Most Helpful Critical Review
Be better than me and read instructions prior use
During the "21 days of beauty" promo I decided to buy both arms and belly tightening creams and used them at the same opportunity. It didn't even occur to me that I should read the instructions of use. After all, it was "just a moisturizer" and who reads the instructions to use a moisturizer? Well, ...
2894 results
Just say NO! Read instructions!
First of all Ihave to admit that I did not read the instructions prior to using. Didn't think i had to for an arm cream. I used it right after i got out of the shower and rubbed it all over my body. Then i started to feel a slow burn that then became very intense and made me start sweating like crazy. This was a sample packet that I had and I immediately grabbed the packet out of the trash and read the instructions. I have never experienced anything like this before. Even icy hot doesn't get this hot. I immediately got back in the shower to wash this off. It helped a little but i just had to wait until the burn went away. I will never purchase this. It also has a very strong purple dye in it for some reason. My hands were purple and I had to seriously scrub it off as well as the purple tint on my body. I
Would continue to buy
Feeling hopeful with the tingling feeling!
It's actually working!
I've tried multiple Maelys products and starting to see a ton of improvement with my skin. Other products have been a waste of money and even though these products are pricey, they are actually working so it's worth it.
Yes I would buy this again.
My skin looks a little firmer with using my first bottle daily.
One of my favs from this brand!!!
Reviewed at

I love this sooooo MUCH!!! I can't wait for the restock!! I noticed a difference within three days 😊✨
Questions
Q&A
Showing 20 out of 21 Questions
- Q
How long dies one application last when applied?
- Asked by Tami
- Official Answer By MAELYS - Brand EngageWhile we don’t specify an exact number of hours that one application lasts, for best results we recommend applying B-FLEX twice per day. Apply 2–3 pumps directly to your arm and use your whole hand to massage the product into the full circumference of the arm, paying special attention to areas with looser or fatty skin, such as the underside of the arms. There’s no need to wash it off—just apply and go about your day! 😊Was this answer helpful to you
- Q
How long dies it last
- Asked by Tami
- Official Answer By MAELYS - Brand EngageOne jar typically lasts for 3-4 weeks when used daily.💕Was this answer helpful to you
- Q
Does this contain fragrance?
- Asked by Shell
- Official Answer By MAELYS - Brand EngageYes! B-FLEX contains fragrance. 🌸 Its signature scent is a bold acai fragrance with a tropical twist, featuring: Top notes: Juicy Acai, Spring Flowers Middle notes: Strawberry Milkshake, Peach, Pineapple, Violet Base notes: Blueberry, Vanilla, CaramelWas this answer helpful to you
- Q
Is this cream only for people of a certain age to work
- Asked by Darla
- Official Answer By MAELYS - Brand EngageOur products have been tested on all different skin types of people aged 18+. We recommend consulting with your family physician if the intended use is for a minor. Hope this helps and please let us know if you need help with anything else! ❤️Was this answer helpful to you
- Q
Does this product contain sulfur?
- Asked by Arms
- Official Answer By MAELYS - Brand EngageNo, B-FLEX Lift & Firm Arm Cream does not contain sulfur.Was this answer helpful to you
- Q
How can I use my points
- Asked by Bevann
- Official Answer By MAELYS - Brand EngagePoints are managed through the platform or retailer where they were earned. Please check your rewards account during checkout to see if your available points can be applied, or contact the appropriate support team for further assistance.💖Was this answer helpful to you
- Q
Why do the reviews all say it burns after application
- Asked by Kpb
- Official Answer By MAELYS - Brand EngageB-FLEX may cause a warming sensation as part of the formula’s activity from the ingredient Vanillyl Butyl Ether (VBE). It’s totally normal and safe, though it may not happen to everyone. We recommend avoiding application after hot showers or workouts to keep the sensation mild. 💜Was this answer helpful to you
- Q
What ingredient in B-flex makes you itch?
- Asked by InSolitary
- Official Answer By MAELYS - Brand EngageSome of our products contain Vanillyl Butyl Ether (VBE), which can cause a warming sensation as it gets to work. It’s totally normal and safe, though the intensity varies for everyone. To keep the sensation mild, we recommend avoiding application after hot showers or workouts to keep the sensation mild. 💟Was this answer helpful to you
- Q
What does B-Flex Lift & Firm Arm Cream Smell like?
- Asked by Arudloff
- Official Answer By MAELYS - Brand EngageB-FLEX has a fruity, sweet blueberry scent. We love it, and you will, too! 💞Was this answer helpful to you
- Q
My bottle doesn't feel full. What should I do?
- Asked by Jessica
- Official Answer By MAELYS - Brand EngagePlease reach out to ULTA's Customer Service team directly. They are the best ones to assist with your order. They’re always ready to help! 💖Was this answer helpful to you
- Q
How can I use my points
- Asked by Bevann
- Official Answer By MAELYS - Brand EngagePoints are managed through the platform or retailer where they were earned. Please check your rewards account during checkout to see if your available points can be applied, or contact the appropriate support team for further assistance.💖Was this answer helpful to you
- Q
Why do the reviews all say it burns after application
- Asked by Kpb
- Official Answer By MAELYS - Brand EngageB-FLEX may cause a warming sensation as part of the formula’s activity from the ingredient Vanillyl Butyl Ether (VBE). It’s totally normal and safe, though it may not happen to everyone. We recommend avoiding application after hot showers or workouts to keep the sensation mild. 💜Was this answer helpful to you
- Q
What ingredient in B-flex makes you itch?
- Asked by InSolitary
- Official Answer By MAELYS - Brand EngageSome of our products contain Vanillyl Butyl Ether (VBE), which can cause a warming sensation as it gets to work. It’s totally normal and safe, though the intensity varies for everyone. To keep the sensation mild, we recommend avoiding application after hot showers or workouts to keep the sensation mild. 💟Was this answer helpful to you
- Q
What does B-Flex Lift & Firm Arm Cream Smell like?
- Asked by Arudloff
- Official Answer By MAELYS - Brand EngageB-FLEX has a fruity, sweet blueberry scent. We love it, and you will, too! 💞Was this answer helpful to you
- Q
My bottle doesn't feel full. What should I do?
- Asked by Jessica
- Official Answer By MAELYS - Brand EngagePlease reach out to ULTA's Customer Service team directly. They are the best ones to assist with your order. They’re always ready to help! 💖Was this answer helpful to you
- Q
Does this really tone and firm saggy arms. Is the results permanent or just when using the product?
- Asked by Marilynann
- Official Answer By MAELYS - Brand EngageGreat question! Maintenance and consistency are key to seeing results. We recommend applying B-FLEX twice a day, every day for your best arms yet. ❤️Was this answer helpful to you
- Q
can i use this product on my thigh where there is crepiness?
- Asked by Debby
- Official Answer By MAELYS - Brand EngageB-FLEX is specially made for the arms. For crepiness on the thighs, we recommend trying B-FOXY Inner Thigh Firming Cream. It’s clinically proven to improve skin elasticity for tighter-looking thighs, target the look of saggy skin for a more contoured appearance, and smooth rough or crepey skin texture. You’ll love how it helps your thighs look firmer and smoother! 💖Was this answer helpful to you
- Q
Does it help with crepe skin
- Asked by Me
- Official Answer By MAELYS - Brand EngageYes! 💪 B-FLEX is clinically proven to help smooth the look of crepey skin and give the upper arms a tighter, more defined appearance. It’s designed to firm and tighten the skin for a sleeker, smoother look! ✨Was this answer helpful to you
- Q
Do your products work with aelf tanners? Which do you apply first?
- Asked by CL
- Official Answer By MAELYS - Brand EngageWe recommend letting your self-tanner fully process and develop before applying any of our products. Since every skin reacts differently, it’s always a good idea to do a patch test just to be sure! ✨Was this answer helpful to you
- Q
is it helpful to use the combination of B-Flex and Get Lossy at the same time?
- Asked by susie
- Official Answer By MAELYS - Brand EngageHi! Yes, you can use pair B-GLOSSY with B-FLEX. We recommend applying the B-GLOSSY serum first, let it fully dry and absorb before applying the B-FLEX cream. 💪✨Was this answer helpful to you