Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Not Your Mother's aura boost Restore Shampoo #1
Not Your Mother's aura boost Restore Shampoo #1

 aura boost Restore Shampoo

$10.99

or

Size:13.0 oz

Offers

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • Hair shampoo for women helps fortify and strengthen weakened, stressed hair
  • Supports overall hair health and resilience
  • Gently cleanses without stripping
  • Formulated with amino acids, peptides, and magnesium to reinforce hair fibers
  • Creamy lather leaves hair softer, stronger, and refreshed
  • Restoring shampoo for damaged hair, breakage-prone hair, or weakened hair
  • Great for all hair types, including straight hair, wavy hair, and curly hair
  • Safe for color treated hair

Scent Type

  • Sandalwood Iris Scent

Formulated Without

  • Sulfate Surfactants
  • Parabens

Item 2649492

How To Use

Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Restore Conditioner.

Ingredients

Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Hydrolyzed Lupine Protein, Hydrolyzed Moringa Oleifera Seed Extract, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, Quaternium-80, Propylene Glycol, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Benzoic Acid, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Juniperus Virginiana Oil, Coumarin

Frequently bought together

3 items

Current Product

Not Your Mother's

aura boost Restore Shampoo

$10.99

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Not Your Mother's

aura boost Restore Shampoo

$10.99

Step 2

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

98 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Bring the spa home

Im a fan! The Not Your Mother's Aura Boost Restore Shampoo worked well for me. This is the first time I've used any of the NYM products and they've made a great first impression. Before I say any more, my curls are not super defined because of this product alone. Because I have curly hair, I have to...

Versus
Most Helpful Critical Review
Trying not your mother's shampoo

I appreciate the packaging it's pretty much straight to the point on what the conditioner has and does. (Just in reference as well I do have natural curly hair), one of the reasons why I wanted to try a not your mothers products. After using it I really love the scent it smelt so good! the shampoo i...

98 results

Smells great but better for thick hair!

Submitted 8 months ago

By AryM

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I loved the scent of this shampoo but for thin hair it felt like I needed a bit more moisture. If you have thick hair like my roommate then you will love this! Very lightweight and not heavy on the hair.

Was this review helpful to you?
Amazing product!

Submitted 8 months ago

By AllieN

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

This shampoo from Not Your Mother's makes my hair shine like no other. It smells amazing, just like sandalwood. It keeps my hair so much less frizzy all together.

Was this review helpful to you?
solid shampoo!

Submitted 8 months ago

By KaelynG

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

i love that this shampoo is able to gently cleanse hair without stripping. the added benefits such as peptides and amino acids really are good additions that's make a noticeable difference when it comes to hair health. the scent is gentle and not over bearing either which is also a plus. the cute packaging is a bonus too!

Was this review helpful to you?
It's an okay affordable shampoo

Submitted 8 months ago

By LanieN

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

Overall, the shampoo is a decent product. It lathers nicely and rinses out pretty well without leaving buildup behind. My hair felt pretty clean and lightweight after using but I didn't really notice much of a difference. I don't think it's a bad product or anything, I just don't think it's a good for my hair.

Was this review helpful to you?
Fresh and clean (:

Submitted 8 months ago

By NikkiL

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I would highly recommend this shampoo. It was easy to apply, came out of the bottle easily, and smells incredible! It lathers up super nicely when in use, and my hair afterwards felt really fresh and clean.

Was this review helpful to you?

What do you want to know about this product?