Rated 4.56 out of 5 stars
Most Helpful Positive Review Most Helpful Critical Review Reviewed by 9 customers Sales rep did not recommend - had to search myself
Jenny from Ft Worth
Rep does not recommend
Um, just use sulfate-free conditioner instead..
AymFyre from Longwood, FL
Look, I LOVE Arctic Fox hair colors, but this is just a rip-off of the highest order. I literally have ALWAYS just used conditioner as a mix-in for my hair colors (purples, pinks) to tone it down, or to make colors of varying degrees from the same bottle for an ombre look. Also, using conditioner makes your hair much softer after all that processing. I guess Arctic Fox is banking on ppl not doing their research before coloring their hair for the first time? LoL
Answer to Emily
Urwelcome from < 3
No, it has no pigment
Emily from Billings
Would I be able to just dye my hair with this and it would turn into like a very light silver or white?
Mari m from Texas
I bought this product to create a toner for my newly bleached hair! I looked up (and used ) a few different combinations for a diy toner and this diluted pigment and conditioned much better than the average conditioner it also mixed much better and the colors blended perfectly
helps dilute bright colors
JadeNorica from Mccoll Sc
it works great and is perfect if you feel like even the pastel shades are still too bright. Personally i add extra conditioner to mine (deep conditioning hair mask) because it helps the dye and diluter to go further. Ive colored my hair in both the periwinkle and the girls night but I had to dilute them beforehand after doing a test strand. I did bleach my hair to platinum beforehand, so if anyone is trying to do pastel shades please make sure your hair is as white as paper and deep condition!!
Adrooo from Cali
im so happy to have discovered ULTA carries this brand. I've been using it for years and its a lot harder to get at other places!
as far as the diluter goes its one of my favorites because its super pink and really helps woth the custom color formulation and toning down their brighter shades.
i mix mine with a few drops of electric paradise and a few of Violet Dream for a bomb pink color.
i reaaaaaally wish they carried Frose too!
Kimmie from PA
It's smooth just like the other dyes. Cruelty free and good for your hair with added conditioners. Add a little or a lot for a desired color. I'm so happy I discovered Ulta sells this brand now lol. I've used it for years.
Does exactly what it says
Sar from Santa Barbara, Ca
I dyed my hair using "Violet Dream" by Arctic Fox and purchased this to go with it because I thought the color was a little to intense for me. This diluter helped me tone it down just enough to get the perfect color for me.